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Work Background
CI&TSenior Copywriter & Content Strategist
Sep. 2024- Develops copy for user experience and content in the Volkswagen myVW app and ownership ecosystem
- Researches, sets, and establishes messaging conventions to ensure cross-channel consistency
- Creates and implements content strategy and complex governance systems
- Employs UX best practices to support engagement and accessibility for VW owners
MRMCopywriter
Jul. 2022 - Sep. 2024Detroit Metropolitan Area- Digital copywriter for General Motors on the Customer Care & Aftersales (CCA) team
- Develops UX-informed web copy for GMC, Buick, and Cadillac Certified Service
- Migrates and retrofits informational automotive content, including over 400 rebranded and reorganized webpages ahead of 2023 mycertifiedservice.com site sunset
- Lead writer for 2024 Effie-Award-winning “Bring Us Your Talent” GM technician recruitment web experience, which increased leads by 93%, traffic by 79% and generated over 600 new applications in 2023, 55% more than any year since 2012
DP+Junior Copywriter
May. 2021 - Jul. 2022Farmington Hills, Michigan, United States- Promoted to full-time copywriter after 2019 internship with a concentration in writing
- Developed and executed written campaign deliverables including radio and video scripts, native and organic social media content, and smart speaker scripts
- Provided unique written brand strategy direction and internal guides for clients such as Blue Cross Blue Shield of Michigan, Lineage Logistics, and DTE Energy
HISTORY STUDIO Los Angeles-Detroit-New YorkWebsite Marketing & Content Creation Intern
May. 2020 - Aug. 2020RemoteBuilt a comprehensive content plan and updated website copywriting during the initial start-up phase of marketing for History Studio’s historical vetting services
University of MichiganEditorial Assistant, Department of Afroamerican and African Studies
Feb. 2020 - May. 2021Ann Arbor, Michigan• Creates effective coverage of department events, faculty and student projects in addition to contributing editorial content to newsletters and the dept. website
DP+Creative Intern (Copywriting)
May. 2019 - Aug. 2019Farmington, Michigan• Produced effective marketing campaigns for both large and small clients through directly assisting copywriters and art directors on the Creative team
• Devised successful and highly effective billboard concepts, headlines and integrated digital copywriting for Subway Midwest and Blue Cross Blue Shield of Michigan campaigns, including adaptive Google Home and Alexa scripts
The Michigan DailySenior Music Editor
Dec. 2018 - Dec. 2019Ann Arbor, Michigan• Senior arts editor for The Michigan Daily’s Music section, creating innovative and original arts journalism to serve Washtenaw County and U of M students
• Consistently spearheads coverage of both local music events and larger features while maintaining a bi-weekly Gender & Media column • Covers venues in greater Detroit and festivals like Riot Fest in Chicago, in addition to photographing each event independently
• Organizes all Music beat content and edits all Arts section stories, contributing to a publication culture that celebrates and encourages young journalists
The Michigan DailyGender & Media Columnist
Sep. 2018 - Feb. 2021Ann Arbor, MichiganWrites bi-weekly, heavily researched long-form articles based on the theme of gender's interplay with the media and vice versa. Subjects have ranged from unsung female musicians like Carol Kaye to the cultural analysis of artists like Yoko Ono and Joni Mitchell, as well as personal elaboration on today's gender politics.
Consequence of SoundEditorial Intern
Mar. 2018 - Dec. 2018• Generated original content for Consequence of Sound through a weekly series of top 10 song releases, copy for several podcasts on the Consequence Podcast Network, and several site-wide year-in-review pieces
• Effectively and quickly transcribed long-form interviews for staff writers, including core contributions to features on a tight deadline
• Created unique SEO content that increased traffic quality and numbers
The Michigan DailyMusic Writer
Oct. 2017 - Dec. 2018Ann Arbor, Michigan• Created well-researched weekly reviews, editorial content and analyses of the local Ann Arbor music scene for nationally recognized student publication The Michigan Daily at the University of Michigan – Ann Arbor • Formed relationships with PR staff and local venues through popular live coverage of events like the Ann Arbor Folk Festival and larger features
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