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Work Background
Founder, CEO
MiniLennials®Founder, CEO
May. 2022
Creative Director & Founder
MiniLennials®Creative Director & Founder
May. 2022United StatesLed the end-to-end creative vision, brand identity, and product direction for a nostalgia-driven children’s apparel brand rooted in storytelling and emotional connection. Developed the artistic direction, design language, and brand world, ensuring consistency across product, marketing, and digital experience. Key Contributions: • Defined the brand’s visual and narrative identity, blending 90s cultural nostalgia with modern design • Directed product design from concept through production, working with international manufacturing partners • Led campaign development, photoshoots, digital storytelling, and influencer partnerships • Built and managed multi-platform marketing, content, and social strategy to grow awareness and community • Oversaw e-commerce experience, customer journey, and creative merchandising Impact: • Cultivated a highly engaged brand audience and community-centered customer base • Established a recognizable and emotionally resonant design aesthetic in a competitive category
Founder, CEO
The Mama Bag™️Founder, CEO
Jun. 2021
Creative Director & Founder
The Mama Bag™️Creative Director & Founder
Jun. 2021United StatesBuilt a lifestyle brand supporting modern motherhood through elevated essentials, thoughtful design, and meaningful storytelling. Owned the creative direction, brand strategy, digital presence, and customer experience from concept through scale. Key Contributions: • Created the brand identity, visual direction, messaging, and narrative foundation • Directed product development and packaging design, ensuring functional and emotional resonance • Led campaign strategy, content ecosystem, paid media direction, and partnership outreach • Developed brand community through storytelling-forward social presence and customer-centered messaging • Managed e-commerce optimization, merchandising strategy, and launch planning Impact: • Built a brand known for emotional depth, aesthetic cohesion, and strong product-market resonance • Developed a multi-product brand with a loyal and organically engaged audience
Executive Marketing Assistant To chief Marketing Product Officer
BeautycounterExecutive Marketing Assistant To chief Marketing Product Officer
Apr. 2018 - Jan. 2019Santa Monia
Communications Manager
BIG Heart Ranch MalibuCommunications Manager
Sep. 2015 - Apr. 2018Malibu
Communications Assistant To Chief Executive Officer
Ellen Rakieten EntertainmentCommunications Assistant To Chief Executive Officer
Oct. 2009 - Nov. 2014los angeles,CA
Account Manager
CRT TanakaAccount Manager
Jan. 2008 - Jan. 2009New York, NY
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