The Mama Bag™️Creative Director & Founder
Jun. 2021United StatesBuilt a lifestyle brand supporting modern motherhood through elevated essentials, thoughtful design, and meaningful storytelling. Owned the creative direction, brand strategy, digital presence, and customer experience from concept through scale. Key Contributions:
• Created the brand identity, visual direction, messaging, and narrative foundation
• Directed product development and packaging design, ensuring functional and emotional resonance
• Led campaign strategy, content ecosystem, paid media direction, and partnership outreach
• Developed brand community through storytelling-forward social presence and customer-centered messaging
• Managed e-commerce optimization, merchandising strategy, and launch planning Impact:
• Built a brand known for emotional depth, aesthetic cohesion, and strong product-market resonance
• Developed a multi-product brand with a loyal and organically engaged audience