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Network Power100+ people
Sales & BizDev
Investor & VC
Startup Founder
United Kingdom
Work Background
Tucano Fintech LabsFounder
Oct. 2022Edinburgh, Scotland, United Kingdom• Founded and led a sustainability led FinTech start-up, leveraging innovative technologies and methods available to promote knowledge in personal finance and responsible investment in university students and young professionals. • Developed and executed lean start-up methodology and secure grant funding and spaces in incubator programmes. • Established connections and partnerships with sustainability-focused organisations and individuals in the UK and Europe. • Demonstrated leadership and the ability to adapt and pivot quickly in a fast-paced and dynamic environment.
Digital Marketing Consultant
Shobshop Media Co., Ltd.Digital Marketing Consultant
Jan. 2022 - Mar. 2023Edinburgh, Scotland, United KingdomIn this role, I have been requested to provide guidance and support regarding digital marketing operations to improve team efficiency and streamline the work process to accommodate the company's expansion into other channels, such as TikTok, and to improve the profitability of the digital advertising budget of over £300,000. It is worth mentioning that beyond the opportunity to sharpen my digital marketing skills and implement insights I attained during my Master's degree to real-world use. I am also entrusted by the company's leadership to successfully engage with business partners to resolve critical business continuity issues.
Product Owner and Collaboration Manager
Shobshop Media Co., Ltd.Product Owner and Collaboration Manager
Jan. 2019 - Dec. 2021Bangkok City, ThailandIn this role, I am responsible for supervising the product development cycle from inception to successful completion, covering prototyping designs and coordinating mass production under the Agile framework. I involved myself in overseeing the overall aspects of the product portfolio, including two applications and internal tools. I assisted the leadership in streamlining day-to-day operations to meet and exceed company goals. It is worth mentioning that I leveraged knowledge of GA and SQL to perform a comprehensive assessment of consumer data to interpret trends, usage patterns, and purchasing behaviors. I also provided remarkable services to ensure the smooth running of company operations. • Collaborated and directed end-to-end facets of developing, executing, and launching of ShobShop App, resulting in achieved +380K MAU. • Played a key role in the launch/development of seven new product categories by identifying trends in consumer data. • Steered highly-qualified multidisciplinary teams regarding introducing ShobShop applications to the market and increasing the installation base to over 1.5M+ units. • Ensured delivery of product releases within a set timeline to enhance company performance. • Delivered exceptional leadership services in defining the product vision and strategy of ShobShop's consumer and business partner applications.
Senior Digital Marketing Executive
Shobshop Media Co., Ltd.Senior Digital Marketing Executive
Jan. 2015 - Dec. 2020Bangkok Metropolitan Area, ThailandI was entrusted with administering top-notch teams regarding content marketing operations and achieved £50K in revenue in FY2020. One of my key assignments is supervising a digital marketing budget of £250,000 for advertising to promote company objectives across the globe. Furthermore, I managed and improved social media functions to drive organizational efficiency. • Enhanced social media followers from 5K to 250K by implementing the latest marketing techniques. • Increased 40 % Ads ROAS as well as oversaw ad account valued at +£320K per year. • Boosted app installation by 20% and CPA by 30%. • Increased Return on Ad Spend (ROAS) by 40% within a 12+ month time period. timeframe. • Maximised organizational growth strategy across various social media platforms, including Facebook, Instagram, and App Store with targeted research and customer segmentation. • Improved 20% app installation and reduced 30% CPA by planning and executing PPC ad campaigns. • Led and increased the top-performing social media team from 1 to 10. • Designed, developed, and executed various robust content marketing strategies; implanted by numerous competitors • Spearheaded development of ShobShop presence on various social media channels resulting in an increase of more than five million followers.
Consultant Support
Aon HewittConsultant Support
Jan. 2015 - Dec. 2015Bangkok Metropolitan Area, Thailand
Consulting Intern
Aon HewittConsulting Intern
Jan. 2014 - Dec. 2014bangkok
Human Resources Intern (Talent Acquiring)
Central Retail Corporation Ltd.Human Resources Intern (Talent Acquiring)
Jan. 2014 - Dec. 2014bangkok
Talent Student Program
Chulalongkorn UniversityTalent Student Program
Jan. 2013 - Dec. 2014ThailandCU-Talent program is a selective program for undergraduate students of Chulalongkorn University. This program emphasis on identifying talent in each students and soft skills development in order to nurture a well-rounded and high performing graduates.
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