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Work Background
lujo barCEO/Founder
Jan. 2018New Haven, Connecticut, United StatesFounded and scaled a small-batch manufacturing brand of artisan shower products rooted in clean ingredients, sensory design, and storytelling. Oversaw all aspects of operations, marketing, product development, sales, and growth strategy. Led full production operations: R&D, batching, quality control, inventory, and regulatory compliance (COAs, SDSs). Launched 25+ SKUs, including seasonal collections and limited-edition campaigns. Built and managed a lean production team; implemented SOPs for safety and efficiency. Managed supply chain and vendor relations, optimizing sourcing and reducing COGS. Developed and directed DTC and wholesale strategy across Shopify and B2B retail channels. Partnered with FabFitFun (2022–2025)—the nation’s largest beauty and wellness subscription box—distributing lujo bar shower steamers across the Americas. Secured placements with 20+ boutique retailers, including Corporate Kiosk, Graduate New Haven Hotel, and The Well for Women. Featured in 30+ juried markets and events. Received the 2022 American Package Design Award and 2022 Bronze Indigo Design Award. Coordinated and led the Bureau Veritas International Factory Compliance process and received certification in first round. Brand featured in Connecticut Magazine, Alltrue, and Beauty Independent.
EMERGE CONNECTICUT INCProgram Director
Nov. 2016 - Jan. 2019New Haven, ConnecticutLed implementation of a $1M Department of Labor grant program, overseeing workforce and education training for adjudicated youth. Supervised and coached a multidisciplinary team of 6; trained and supported over 100 program participants. Managed budgets, federal compliance reporting, and stakeholder engagement. Cultivated strategic partnerships to increase sustainability and program success. 70% of youth received a high school diploma and 65% went on to meaningful employment.
National League for NursingDigital Marketing & Communications Manager
Jan. 2014 - Aug. 2016Washington, District of Columbia, United StatesDirected multi-channel marketing strategy for national healthcare association with 80K+ members. Led marketing for three microsites, two LMS platforms, and parent association site. Designed integrated B2C and B2B marketing campaigns to drive engagement and revenue. Created and enforced brand style guides, managed promotional campaigns and spearheaded marketing of 40+ national conferences and workshops.
imagineINKPrincipal Owner
Jan. 2007 - Jan. 2019New Haven, ConnecticutOwned and operated a full-service design and communications firm serving nonprofits and public sector clients. Delivered graphic design, social media, and strategic communications services. Produced 13-state newsletter network for nursing leagues. Planned and executed special events such as: the r’kids 10th Anniversary Block Party in the historical Dixwell neighborhood, the ARTE Spark Art Exhibit and Opening for emerging Latinx artists, and Bastards of the Party documentary screening and post show talks with Director Cle Bone Sloan throughout the New Haven Public High Schools. Clients included: Universal Health Care Foundation of CT, Project MORE, Community Foundation of Greater New Haven, WIC Association, A Bridge to Success and others.
Empower New Haven IncProgram Manager
Jan. 2006 - Jan. 2008New Haven, ConnecticutManaged a federally funded nonprofit capacity-building initiative supporting over 100 local organizations with workshops, technical assistance and grant-funding.
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