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Work Background
LoopMeProduct Manager, AMP
Jan. 2025Looking after Audiences and Measurement platform: - improving data quality by integrating synthetic training data into in-house AI models; - created a new product offering by launching the AI Natural Language Audience builder assistant as part of the Audience and Measurement offering; - pioneered the adoption of Gen AI technology in the company.
LoopMeProduct Manager, DMP
May. 2023 - Jan. 2025Looking after Data Management Platform.
PragmatechMarket Opportunity Analyst, Founder Co-Pilot
Jan. 2023 - May. 2023Warsaw, Mazowieckie, Poland- Finding marketable businesses opportunities and product-market fit with Customer Discovery interviews - First sales and early businesses development - Early-stage founders’ co-pilot
Product-Market Fit Labs by Tetiana NikitenkoFounder
Aug. 2022 - Jan. 2025Online course helping early-stage founders find profitable startup ideas, validate them, and achieve Product-Market Fit. https://maven.com/product-market-fit-lab/tetiana-nikitenko Helping with:
- finding a beachhead market
- finding an ideal customer segment
- finding and improving product-market fit for new and existing products/services
- customer discovery, JTBD, CJM
- spotting profitable market opportunities
- building and launching lean MVP - setting up and optimizing a B2B sales funnel
TechstarsLead Organizer - Startup Weekend Warsaw
Aug. 2022 - Nov. 2022WarsawOrganized from scratch a multicultural startup hackathon with 8 people in the organizing team, 130 participants, 35 mentors and big name sponsors: Microsoft, Pekao Bank etc.
ViralMomentFounding Product Manager
Nov. 2021 - Aug. 2022Los Angeles, California, United States / Kyiv, Ukraine / Warsaw, PolandTechstars-backed company. ViralMoment is an AI video and sound recognition social listening tool for short-form videos and trends on TikTok. - Launched an AI TikTok trend-spotting B2C mobile app with more than 2000 B2C users and $1500 in MRR and a complimentary web tool with 10 B2B beta-users and $1500 MRR. - Identified an ideal customer persona and beachhead market for the AI video / image recognition B2B enterprise TikTok social listening BI solution based on extensive customer discovery - Discovered and established relationships with professional communities and the leaders of thought in the enterprise social insights space - Filled the pipeline with more than 40 B2B leads top tier social insights agencies and Fortune 500 brands and pushed to closure (incl. GSK, Coca-Cola, Johnson & Johnson, Kantar etc.)
SanityDeskProduct Manager
Nov. 2020 - Nov. 2021Kyiv City, UkraineTechstars-backed company. SanityDesk is a two-sided marketplace for SMBs and virtual assistants.
TrueSocialMetrics Inc.Co-founder, CPO
Mar. 2012 - Feb. 2019The WorldTrueSocialMetrics is a social media analytics Saas tool for social media agencies and Fortune 500 companies that ties up revenue and social media likes. Based on the metrics designed by Avinash Kaushik - Digital Marketing Evangelist at Google. Launched a social media analytics Saas with Fortune 500 clients Acknowledged clients include: Chicago Bulls; National Geographic; Marriott Hotels; Panasonic; Smithsonian Institution; Gordmans; Pearson; Harper Collins Publishers; Penguin Random House; BBH; Leo Burnett Australia; Etsy; Unicef; Greenpeace; Red Cross; Nobleprize.org; Harvard University; Columbia University; Metropolitan Museum of Art; AWF Responsibilities:
- All things Product, Customer Relationship, Biz Dev
GGNetwork Ukraine (former Gadu-Gadu)Product owner
Sep. 2008 - Apr. 2010Warsaw, Poland / Kyiv, UkraineLocalization of the two successful Polish Saas products on Ukrainian market: • Forumy.com.ua – platform for personal forums (developed from the clone of fora.pl)
• Ij.net.ua - social network “Internet Jockey” (developed from the clone of mojageneracija.pl) e-media
e-mediaDigital Marketing Specialist
Jun. 2007 - Jun. 2008Kyiv, Kyiv City, UkraineDevelopment and implementation of SMM promo strategy for theatrical movie releases, TV- channels and related media projects on Russian-speaking market.
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