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Work Background
Senior UX UI Designer
CM Labs SimulationsSenior UX UI Designer
Dec. 2022 - Jan. 2025Canada, MontréalI led user research efforts to define personas, workflows, and pain points aligning with business goals. Designed and optimized interaction models, user flows, and wireframes to enhance, the VR simulation experience. Developed high-fidelity prototypes in Figma for both desktop and Smart tabler devices applications. - Conducted extensive user research to define personas, workflows, and pain points, aligning with business goals - Designed and optimized interaction models, user flows, and wireframes to enhance the VR simulation experience. - Developed interactive, high-fidelity prototypes in Figma for both desktop, smart tablets applications. - Conducted usability testing and heuristic evaluations to validate design decisions and improve accessibility. - Collaborated with product managers, developers, and QA teams in Agile sprints to ensure seamless execution. - Provided UX audits to identify usability bottlenecks, recommending actionable improvements. - Utilized Confluence for documentation and created Jira tickets to track design implementation. - Ensured adherence to brand guidelines and implemented scalable design systems.
Senior Lead UX Designer
Le Site | Ecommerce AgencySenior Lead UX Designer
Mar. 2021 - Aug. 2022Canada, MontréalBy analyzing user behaviour and data-driven insights, I optimized customer journeys, checkout flows, and product discovery pathways to enhance the e-commerce experience. Led user research efforts to identify key pain points and friction areas, ensuring seamless navigation and increased conversion rates. Designed and refined interaction models, user flows, and wireframes tailored for responsive e-commerce platforms, developing high-fidelity prototypes in Figma for desktop, tablet, and mobile devices. - Led UX research, including competitor analysis, stakeholder interviews, and user testing. - Created journey maps, service blueprints, and task flows to enhance e-commerce experiences. - Designed wireframes, interactive prototypes, and scalable UI components in Figma & Sketch. - Conducted A/B testing and analyzed user behavior through heat-maps & Google Analytics. - Presented user-centric solutions to clients and gathered iterative feedback. - Integrated WCAG 2.1 accessibility standards into UI components.
Senior UX / UI Designer / Graphic Designer
Computer Technology & Services (CTServ)Senior UX / UI Designer / Graphic Designer
Mar. 2013 - Oct. 2020Lebanon, BeirutLead Software UX / UI designer, re-designed - Hospital Information System (HIS) - Payroll Software - Online Medical Records (EMR) - Enterprise Solutions (ERP) - CTserv website I was responsible for all web, software, and mobile apps UX/UI design, handled and managed developers team, and deadlines, made sure the all the end result, front-end matched the UX / UI design fully, designed all advertising and marketing material for CTServ.
Brand Design Consultant
Mobicept Inc.Brand Design Consultant
Sep. 2012 - Jan. 20132002 University StreetBrand Creator, Logo, Smartphone Application UI Design, Website, Corporate Identity, Print Media, Animation, Design Consultant
Design Concept Director / CEO
AD-­‐MATE s.a.r.l., LebanonDesign Concept Director / CEO
Jun. 2006 - Mar. 2007• Designed Billboard Campaigns • Created Advertising Concepts • Studied Target Audience for Various Products and Services • Supervised all Design Operations According to Plan • Customer Service and Conflict Management
Graphic Designer / Team Leader
XEROX Graphics/Printing/Business Center, LEBANONGraphic Designer / Team Leader
May. 2004 - May. 2006• Designed and Finalized Printing Projects • Managed cost Efficiency for all Printing Projects with Highest Quality • Created Printing Design Concepts • Responsible for the Design Team and Printing Team • Managed Design and Printing Processes • Customer Relations and After Sale Services • Printed Offset Projects with 4 colors (CMYK) and Fifth Color Effects Various Job Accounts

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Service Pitch
Smart in Design—Branding, UX/UI & Digital Experiences
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