TDCXOperations Director (APAC) Google Ads
Feb. 2011 - Sep. 2016Kuala Lumpur, MalaysiaStarted as a Team Leader, promoted to Assistant manager in 2012 and assigned to the Google campaign in 2013 as Operation Director Operation Director : Kuala Lumpur AdWords ETO Sales Operations Setup. Led more than 11 Asian markets (South East Asia, Greater China & Korea 140 HC, ). Performance Management: Analyzed and presented weekly performance and forecast figures to senior managers and in-country marketing teams. Conducted quarterly analysis and quarterly business reviews, deduced actionable business intelligence, formulated market growth (YoY and QoQ) and improvement plans. Marketing point of contact for vendor sales program. Acted as liaison for 11 different countries and supervised all the acquisition initiatives across 3 APAC regions. Designed and implemented acquisition plans targeting non assigned SMB Agencies (+15% acquisition rate YoY). Awards: Google Innovation Award Q4’15 (For Grow with Google Sequel Initiative), Best Google ETO Vendor Awards for Q2’15.