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Work Background
Exact MarketContent Marketing Manager
Aug. 2023
Arrow ECS North AmericaSenior Copywriter
Oct. 2022 - Aug. 2023Florida, United StatesCollaborated with stakeholders (supplier and marketing managers, designers, digital specialists) to identify goals, strategize, create and implement messaging that drives leads, awareness, and engagement. Researched, wrote, edited, and proofread marketing deliverables across the Arrow ECS organization
BayCare Health SystemCreative Copywriter
Feb. 2022 - Aug. 2023Clearwater, Florida, United States
TD SYNNEXCopywriter
Nov. 2019 - Feb. 2022Clearwater, FloridaCollaborated daily with key stakeholders, including vendors, project managers, designers, digital specialists, and web designers, to identify unique goals, strategize, create, and implement key messages to drive success (leads, awareness, clicks, organic, and paid traffic)
Conceptualized and executed big ideas for vendor (client) campaigns Partnered with in-house designers, digital marketers, web developers, videographers, and event producers to bring campaigns and events to life Wrote short and long-form copy for a broad spectrum of collateral, including print, interactive, web, social media, blog posts, e-marketing, lead generation, events, video, and animation Presented content strategy and written copy to a variety of stakeholders, including leadership Conducted 1:1 and group interviews with various spokespersons, including representatives from marquee vendor brands, industry thought leaders, analysts, and trendsetters; turned interview outputs into blog posts and original articles for multiple TD SYNNEX communications channels Mentored junior writers, providing guidance and feedback to facilitate their professional development
New York Life Insurance CompanyConsultant
Sep. 2019 - Nov. 2019Tampa/St. Petersburg, Florida AreaProofreader and quality control professional. Responsibilities included assisting in all production steps of the New York Life AARP direct mail process.
StatPearls Publishing, LLC Copy Editor/Proofreader
Jul. 2016 - Aug. 2019Tampa/St. Petersburg, Florida AreaWorked with a team of physicians, writers, editors and computer programmers to publish continuing educational content for all levels of health care professionals. Editorial responsibilities include proofreading, fact-checking, checking copyright and identifying plagiarism, and revising grammar for optimal readability.
BA Beatty CreativeFreelance Writer, Copy Editor and Content Strategist
Mar. 2013 - Dec. 2022Tampa/St. Petersburg, Florida Area
Florida Holocaust MuseumPublic Relations Assistant
Jan. 2004 - Dec. 2005St. Petersburg, FloridaResponsibilities included writing and editing the Museum’s marketing materials; collaborating with the public relations director and staff; developing and implementing communications campaigns; maintaining media contacts; planning and executing special museum events.
MilesAssociate Editor
Jan. 2002 - Dec. 2004Sarasota, Florida AreaCopywriter, copy and content editor, photo editor, fact checker and project manager for a variety of visitor guides for state and local destination marketing organizations; specialty publications for state and local destination marketing organizations focused on target markets (local resident guides, maps, coupon books); visitor guides for tourism associations.
University of Florida College of Journalism and CommunicationsWriter
Jan. 2000 - May. 2002Gainesville, Florida AreaWriter/Editor (Gainesville, Florida)
Gainesville Sun Freelance Writer: Business and Feature sections of the Gainesville Sun.
University of Florida Department of Public Relations Writer/Editor: Wrote and edited portions of a study titled, Gambling and Problem Gambling Prevalence Among Adult in Florida. Responsibilities included data analysis, writing and proofing copy. I also worked with a team of writers to write, edit and proof a paper about a study investigating the advertising and marketing of tobacco products in Florida.
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