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Work Background
Embrace ReliefSocial Media Manager
Jan. 2022Fairfield, New Jersey, United StatesApplied big picture strategy across all social media platforms, created relevant content daily, and engaged, maintained, & grew follower base. Campaign Management
- Spearheaded and coordinated yearly major campaigns for the organization, ensuring alignment with organizational goals and timelines.
- Lead meetings with Program Coordinators and outsourced marketing team about the organization’s ongoing campaigns and programs. Content Coordination
- Collated and managed marketing materials, including social media creatives, display ads, video ads, and more for the organization’s yearly major campaigns, ensuring consistent and engaging content across all platforms. Social Media Management
- Planned, scheduled, and created engaging organic social media promotions across Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. Email Marketing
- Developed, scheduled, and executed targeted email marketing campaigns to effectively communicate with donors and supporters. Team Collaboration
- Worked closely with Embrace Relief's Graphic Designer to oversee the creation of marketing assets and managed an outsourced marketing team supporting paid ad campaigns.
- Point of contact for coaching and enabling necessary updates or pivots for program or campaign content. Content Integration
- Collaborated with Embrace Relief's Content Writer and Program Coordinators to ensure timely delivery and integration of content for each program.
- Provided strategical guidance for ongoing development of Embrace Relief’s major programs. Performance Analysis & Optimization - Monitored, analyzed, and reported on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
- Strategically grew planned giving revenue across all major campaigns through improvement in google, facebook, and/or youtube ad metrics.
Embrace ReliefSocial Media Marketing Specialist
Sep. 2020 - Jan. 2022Fairfield, New Jersey, United StatesMain Responsibilities:
- Managed a team of 5 who work on content writing, SEO, graphic design which align with the marketing goals of the organization. - Raised awareness of the organization’s 8 humanitarian programs using the platforms: Facebook, Instagram, Twitter, YouTube, and LinkedIn by posting relevant content on a daily basis.
- Drove engagement through email marketing for the organization by creating 2 email newsletters a week.
- Increased YouTube subscribers by 130%, Twitter followers by 13%, Facebook followers by 11%, and LinkedIn followers by 5%.
Embrace ReliefSocial Media Marketing Specialist
Jun. 2020 - Aug. 2020Fairfield, New Jersey, United StatesDriven by a strong belief in the power of comprehensive development, Embrace Relief is committed to creating a lasting impact on the lives of individuals locally and globally. They implement research-based programs to achieve measurable, sustainable improvements in the lives of those in need. By constantly using research and closely engaging with those they serve, their innovative approach ensures we deliver the most beneficial services. Main Responsibilities:
- Managed social media and content editor interns to help with the marketing department of the organization
- Managed all the social media platforms of the organization including Facebook, Instagram, and Twitter
- Managed the email marketing of the organization by scheduling weekly newsletters
Embrace ReliefSocial Media Marketing Intern
Feb. 2020 - Jun. 2020Fairfield, New JerseyEmbrace Relief is a 501 (c) (3) non-profit organization that collaborates with volunteers to deliver humanitarian aid and disaster relief to vulnerable communities around the world. Main Responsibilities:
- Connected with social media influencers with 20K to 5M following and booked 11 influencers who mentioned our COVID-19 campaign on their Instagram pages.
- Connected with public figures and arranged 2 celebrity guest speakers (Ms. Lisa Guerrero & Mr. Gary Busey) for the organization’s first livestream fundraising event during the COVID-19 pandemic, #StrongerTogether.
- Authored email newsletters and content for the company’s website.
- Curated more than 50 designs for social media posts for diverse campaigns.
Billett IncDemand Creation Analyst
May. 2019 - Dec. 2019Greater Boston AreaBy coordinating high-quality talent from developing countries, Billett Inc. provides custom software solutions for cleantech companies to help scale and automate their operations. Main Responsibilities:
- Pitched a marketing proposal to the Founder of the company that included online and offline marketing, branding, and industry events budgeting.
- Researched and created lead generation strategies such as influencer marketing, paid press, LinkedIn ads, blog post ideas.
- Managed programmers or graphic designers in the Philippines that helped with the creation of the company’s website.
Crimson HexagonExternal Consultant
Jan. 2018 - Mar. 2018London, United KingdomCrimson Hexagon helps global brands better understand their consumers. With instant access to the world’s largest volume of unstructured text and images across social, online public, and enterprise-held data sources, Crimson Hexagon’s AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance, and even detect competitive and market trends. Main Responsibilities:
- Analyzed the current operations of the company and at the same time provided recommendations to grow the company in an international market to be implemented during expansion
- Observed that social media data analytics can generate more than 56% of sales
- Analyzed that Pinterest is a powerful social media platform to increase sales since 89% of its users buy what they pin
- Presented a clear proposal to the client to enter the Australian, Singaporean and New Zealand markets
- Worked with a team of 5 different nationalities
TEDxHultLondon Marketing Team Member
Dec. 2017 - Apr. 2018London, United KingdomTEDxHultLondon is an event licensed by TED Global and run by students from the Hult International Business School Postgraduate Campus in London. This event aims to bring an afternoon of out-of-the-box thinking and learning, exciting connections and curious conversations that will inspire our attendees to take action and make a change in their lives. Main Responsibilities:
- Covered the whole event and got 25% engagement from students
- Advertised the event on every social media platform
- Networked and interacted with the speakers of the event
Hult International Business SchoolHult Social Media Global Ambassador
Oct. 2017 - Aug. 2018London, United KingdomHult is more than a business school. It’s a global network that educates, inspires, and connects some of the most forward-thinking business talent from around the world. Main Responsibilities:
- Increased 25% of the engagement rate by posting high quality content on Instagram weekly
- Increased 25% of customer acquisition by answering inquiries from potential student applicants everyday
- Developed marketing and outreach programs including open houses, campus visits, and pioneer content driven through digital and social media platforms
Susie's CuisineBusiness Development Manager
Jan. 2017 - Jul. 2017PhilippinesSusie’s Cuisine is now the biggest locally grown restaurant store in Pampanga, with over 20 branches at the helm. With over 20 branches nationwide, their mission is to serve their clients with the best products they offer and serve way above industry standards. They acknowledge with pride the title bestowed upon them, “The Best in Pampango Kakanin”. Main Responsibilities:
- Mentored 30 middle management members on strategic planning to oversee company’s current and future goals
- Founded “Internal Control Team” department, currently has approximately 45 members resulting in a quick solution for inventory control while processing and developing a computerized system
- Supervised upper and middle management’s first team building with 67 participants to eliminate rift between employees
- Provided 4 Area Supervisors to be able to monitor, supervise and check status of 20+ branches all over Pampanga and Central Luzon
- Researched, negotiated and conducted a product demo with 4 new equipments from a different company to make company’s production process quicker and efficient
Eastern Petroleum CorporationLogistics Intern
May. 2015 - Jul. 2015Makati, ManilaEastern Petroleum Corporation distributes quality energy products for Exxon, Shell Oil and Phillips 66 while offering amazing customer service to patrons of EP Mart, a convenience store chain operated exclusively by Eastern Petroleum Corporation. With a 78,000 gallon storage capacity for propane, and 150,000 gallon storage for gasoline and diesel fuel, Eastern Petroleum Corporation Corporation takes pride in delivering a variety of fuels to a large variety of customers. Main Responsibilities: - Collaborated with a team of four business leaders and company’s manager in assessing optimum number of storage, refilling plants, and cylinders needed to distribute across the Visayas region
- Researched and developed a plan with 3 team members wherein company can forecast needs and expenses upon targeting the Visayas region
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