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Work Background
LifeWorxDirector of Marketing
Jun. 2023 - Dec. 2024Crafting and executing data-driven marketing strategies at LifeWorx, I boosted brand awareness and drove a 20% revenue increase through targeted campaigns and events. I simplified complex ideas into user-friendly messaging, improving audience comprehension and brand engagement by 20%. Collaborating with cross-functional teams, I designed customer-centered content to drive user engagement across multiple channels.
LifeWorxMarketing Associate
Jun. 2023 - Mar. 2024
Audienz MarketingCustomer Acquisition
Oct. 2021 - May. 2023I built and maintained a robust pipeline of high-quality leads through a mix of inbound and outbound marketing tactics. By negotiating contracts and closing deals with key clients, I achieved a 15% growth in new business revenue. I also provided regular reporting on acquisition metrics to guide future strategy and budgeting decisions.
The Channel CompanyStrategic Marketing Manager
Oct. 2021 - May. 2023Utah, United StatesIn my role as a Strategic Marketing Manager at The Channel Company, I led initiatives to define and create content for cross-channel experiences, ensuring alignment with brand voice and user needs. I developed and executed high-impact marketing campaigns for AWS Marketplace, driving content creation and targeted advertising across diverse channels. This strategic approach significantly boosted brand recognition and strengthened brand positioning.
University of OregonProgram Assistant - Football
Sep. 2019 - Jun. 2020
University of OregonInterim Head Coach - Men's Lacrosse
Sep. 2019 - Jun. 2020
bChannelsMarketing Project Manager
Sep. 2018 - Sep. 2021Orem, UtahIn my role as a Marketing Project Manager at bChannels, I developed content strategies informed by buyer behavior and usability studies, leading to an 18% increase in client retention. This resulted in a 25% revenue increase from our client Lenovo the following year. I collaborated with teams across geographies to align messaging with market trends and deliver customer-centric experiences, while also conducting in-depth market analysis to refine marketing strategies and significantly boost ROI.
bChannelsAccount Manager
Sep. 2018 - Sep. 2021Worked to develop a high-performing sales pipeline in Salesforce, consistently surpassing targets and driving substantial revenue growth. Drove $1.6M in revenue for Seagate in the Eastern Seaboard territory, exceeding sales goals and expanding the business. Streamlined operational workflows, reducing project lead times by 25-30%, improving client satisfaction and internal efficiency.
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