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Work Background
GoogleManager - Agency Relations
Feb. 2016Mumbai, Maharashtra, IndiaAs a Manager - Agency Relations at Google, I manage a portfolio exceeding $100M annually, working with Media agencies like Madison, WPP, Dentsu, Havas and have experience delivering cross-platform marketing solutions across YouTube, Search, and App campaigns for CPG companies like Unilever, Mondelez, P&G, Colgate; QuickCommerce giants like Swiggy and BigBasket; Luxury brands like Tanishq Jewelry; OTT and Streaming platforms including Amazon Prime Video & Auto and Finance clients. Key Achievements • Delivered 100% YoY revenue growth by executing Joint Business Plans (JBPs) and negotiating product-led deals with top agencies like Havas, Dentsu & Madison. • Spearheaded omnichannel strategies that integrated YouTube ads, Programmatic advertising, optimizing for brand awareness, performance metrics and full funnel campaigns. • Led the adoption of API and Tech-driven solutions for key clients, from creative strategy to measurement. • Customised Content Selling: Sponsorships for Feature films, Tentpole activations, Sponsorships of shows, Creator Collaborations for Brands, Content Packages, Custom properties & IPs. • Built and maintained strong CXO relationships with 10+ CEOs, CFOs, and CMOs, ensuring campaign strategies align with long-term business objectives. • Presented strategic results to key C-suite stakeholders quarterly, maintaining transparency and aligning with client goals.
GoogleAccount Strategist-Large Customer Sales India - Agency
Feb. 2014 - Jan. 2016Mumbai Area, IndiaIn this role, I developed digital sales strategies for top agency clients, driving growth across Search and Display advertising campaigns. I led account performance optimization for clients in sectors such as BFSI, Tech, and CPG in India. Additionally, I worked on Agency Business in the Philippines for 6 months in 2018, managed Agency CXOs, complex relationships & streamlined operational processes while sharing best practices for Agency engagement. Key Achievements • Increased product adoption across client portfolios by conducting in-depth audience analysis and optimizing cross-channel media strategies. • Delivered high-impact advertising solutions that drove significant growth for major clients in Financial Services like AMFI, Kotak Bank, ICICI, CPG giant ITC & Auto client Maruti. • Championed Seasonal & Content-led Narratives & executing clutter breaking creative ideas and drove Capability Building across Media Agencies with customised Upskilling workshops.
GoogleAccount Strategist-Large Customer Sales - USA & UK
Mar. 2011 - Jan. 2014Gurugram, Haryana, IndiaIn this role, I drove optimizations for performance campaigns on Finance & Tech-B2B clients like Intuit, ClearTax, IBM, Adobe etc., driving growth across Search and Display advertising campaigns. Key Achievements • Drove efficiencies and best practices in highly competitive categories during the Tax season in the USA, balancing maximum reach and conversion goals at pre-set CPAs. • Enhanced product adoption across key UK B2B clients on Search and Video, trained in-market agency & client teams on performance optimizations. • Achieved 45% YoY growth in Gmail sign-ups through optimized Google Ads campaigns in India during a 2 month project.
IBM India Private LimitedCommunication Specialist
Nov. 2008 - Apr. 2011At IBM, I managed internal and external communications for the Integrated Technology Delivery vertical, handling employee engagement initiatives and enhancing collaboration through digital communication strategies. Key Achievements • Managed communications for over 3,000 employees, executing digital campaigns through newsletters, blogs, and intranet platforms. • Led PR efforts and external media outreach, increasing the visibility of IBM’s services across India and South Asia.
UTV Entertainment Television LimitedExecutive: Brand & Distribution
Oct. 2007 - Oct. 2008I played a key role within the Marketing team during the launching of UTV's channels, UTV Movies and UTV World Movies, managing cross-functional marketing efforts to promote new properties. Key Achievements • Drove channel visibility through multi-channel marketing campaigns and media buying, significantly boosting viewership for new channel properties. • Worked with cross-functional teams including Media, Programming, Sales, On-Air Promos and Operations across the network offices. • Developed and managed promotions of key film titles and affiliate marketing strategies, including working on PR releases, promotional materials and managing Media & Creative agencies, events for the media community, press interactions, and client promotions.
FCB Group IndiaAccount Executive
Jun. 2006 - Oct. 2007I handled advertising strategies for S.C. Johnson household care products & Ministry of Health & Family Welfare, working closely with creative teams to deliver high-performing cross-channel campaigns. Key Achievements • Developed insights-driven advertising strategies through extensive market research and consumer behavior analysis. • Led advertising campaigns across digital and traditional media, ensuring consistent brand messaging.
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