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Work Background
Mycelium NetworkMarketing Manager
Apr. 2024Jakarta, IndonesiaAs the Marketing Manager, I oversee the creative and strategic direction for four distinct entities under the Mycelium Network umbrella: Mindblowon Universe, The Neighbours, What The Freg, and the parent company itself. My responsibilities span across managing and coordinating the animation, illustration, and design graphics teams to ensure seamless content production for all entities. In addition to content creation, I develop and execute marketing campaigns tailored for each entity, aligning with upcoming events and initiatives. This includes collaborating with external stakeholders, such as investors, newly partnered projects, and KOLs, to maximize outreach and impact. I also serve as the host for our bi-weekly podcast on X, where I engage with partners and listeners to foster meaningful conversations and strengthen community connections. This multifaceted role ensures that each IP thrives creatively while maintaining a cohesive brand presence across platforms.
RevoUDigital Marketing Associate
Sep. 2023 - Jan. 2025IndonesiaRevoU is an online learning (EdTech) platform with an acceptance rate < 5%, taught by instructors from top Southeast Asian industries such as Gojek, Grab, Tokopedia, iPrice, etc. - Creating and developing a website from the ground up and creating an SEO strategy for the website consisting of content briefs, website audits, SERP competitive analysis, and on-page strategy - Using analytical skills to create 2 competitor website audit and further create a competitor content and technical analysis for us to use for our own content brief which consisted of 15 categories - Using SEO skills to further create an SEO strategy consisting of keyword research, webpage improvement plans, taxonomy for articles, and internal linking details to further optimize and maintain website - Researched 6 informational keywords with a 30-35% difficulty to be ranked in SERP - Focused on outputting informational content and keywords to further bring in more leads - Was given great reviews from colleagues for lasting work ethic and determination particularly within competitor technical analysis
Foundations Platform F20Liaison Officer
Sep. 2022 - Sep. 2022Indonesia- Conducting interactions with stakeholders to build collaboration by setting up meetings - Becoming a point of contact between departments of the event - Informing all departments regarding upcoming tasks and goals - Assisting in logistics of the event
PT. Supra Boga LestariData Analyst Intern
Jun. 2022 - Aug. 2022Indonesia- In charge of a product recommendation project and successfully brought 2-3 new products to the stores - Using analytical skills to create trend analysis based on the database of regular customers leading to analyzing online marketplace - Monitored around 100-150 products for price comparison analysis against competing stores
DiskortikaEvent Organizer/ Talent Management
Apr. 2021 - Dec. 2023Tangerang, Banten, Indonesia- Creating the entirety of the concept for events for clients including theme, rundown, technical matters, and overall management - Searching talents to be used for video projects - Coordinating, monitoring, and communication with talents - Becoming a talent for video projects for commercials - Successfully hosted a gaming competition attended by 20-30 professional players
BarryMEvent Coordinator
Nov. 2020 - Dec. 2020Indonesia- Using team leading skills to coordinate the rundown of the event - Overseeing the management of funds for the event including the negotiation of funds for the project - In charge of overseeing the ToR - Responsible for creating good flow of communication - Successfully initiated the event with the entire division and department of BarryM Indonesia being the audience
No ApologiesGraphic Design Intern
Jun. 2019 - Aug. 2019Indonesia- Creating poster designs for events coming up from No Apologies - In charge of photography and videography of events hosted by No Apologies
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