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Work Background
GCE Marketing Consultancy Inc.President + CEO
Jan. 2024Toronto, Ontario, CanadaFractional CMO Brand Development + Management Strategic Marketing Campaign Development + Execution Agency RFP Process + Selection Client Relationship Management Market Research + Analysis Project Management
Off Road Capital PartnersChief Marketing Officer
Jan. 2023 - Jan. 2024New York, New York, United StatesEstablish and direct long-term marketing visions and strategies for Glenwood Caverns Adventure Park, Iron Mountain Hot Springs and WorldSprings. Lead the marketing function in the development of insight driven marketing communications plans for each property, in line with existing brand values that achieve marketing and corporate objectives, drive traffic and revenue and maximize customer satisfaction.
TJX Canada – Winners, Marshalls, HomeSenseAssistant Vice President (AVP) Brand Marketing - Winners, HomeSense and Marshalls
Dec. 2012 - Aug. 2022Mississauga, OnLed the brand marketing function of TJX Canada in the development of compelling, insight-driven marketing campaigns and communications that achieved both marketing and corporate objectives. Established integrated long-term marketing visions and strategies for WINNERS, Marshalls, and HomeSense, and public relations, corporate responsibility, crisis communications, diversity and inclusion, sponsorship and integrations, charity, sustainability, and the loyalty program (Style+). Oversaw budgeting, advertising to sales ratios, return on investment, and working and non-working budgets.
TJX Canada – Winners, Marshalls, HomeSenseAssistant Vice President (AVP) Marketing - Apparel Brands (Winners & Marshalls)
Feb. 2010 - Dec. 2012
WMISenior Brand Manager - Winners
Oct. 2007 - Feb. 2010
QuiznosSenior Director of Marketing
Jan. 2005 - Jan. 2007Developed and implemented a strategic marketing campaign to re-launch the brand by applying market knowledge and customer insights. Oversaw all in-store marketing, promotions, PR, testing of new products, special events, grand openings, distressed stores, and local store marketing initiatives. Led a team of three, consisting of a marketing coordinator, promotions manager, and national marketing manager. Oversaw budgets of over $10M.
QuiznosSenior Director of Advertising
Jan. 2004 - Jan. 2005
Padulo Integrated Inc.Account Director, Account Supervisor, Account Executive, Administration
Jan. 1996 - Jan. 2004Led and oversaw the development of client strategies, media plans, and the tactical execution of all production while overseeing the development of advertising, brand positioning, and creative. Directed and wrote all communication plan presentations. Oversaw the Account team including project implementation and planning, offering guidance and advice, and monitoring workflow, efficiency, and budgets. Steered training and career development for the account teams. A member of the new Business Development and Pitch team worked with clients, such as Home Outfitters, Casino Niagara, Toronto GM Dealers Association, Dr. Bernstein Health and Diet Clinics, and the National Ballet of Canada.
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