Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
GO2 for Lung CancerChief Marketing Officer
Jan. 2022 - Jul. 2025St Louis, Missouri, United StatesI transformed the marketing landscape at GO2 for Lung Cancer, achieving remarkable results in visibility and engagement through new branding, innovative marketing and digital strategy as the organization's first chief marketing officer. -Spearheaded a brand evolution that revitalized the organization’s identity, increased brand visibility, engagement, donor conversion, and improved consistency across all marketing touchpoints. -Developed and executed a cross-channel marketing plan aligned with GO2’s life-saving mission and fundraising goals. -Partnered with external agencies to deliver high-performing brand awareness and revenue- generating digital campaigns that regularly outperformed industry benchmarks. -Co-created and produced two national public awareness campaigns that generated over $6 million in earned media greatly boosted visibility and reach. -Built and led a high-functioning marketing team to support all departments across the organization. -Partnered with Development to execute best-in-class fundraising communications. -Served as a key member of the organization’s senior leadership team contributing to strategic focus, growth, and overall organizational health.
The National Children's Cancer Society (NCCS)Vice President Of Marketing And Corporate Partnerships
Mar. 2015 - Jan. 2022United States$26M national nonprofit providing financial, emotional, and educational support to families battling childhood cancer. -Spearheaded a full rebrand, including visual identity, messaging architecture, and omnichannel rollout, resulting in greater brand recognition, donor engagement, and stakeholder alignment. -Led all digital marketing and communications strategy—SEO, SEM, social media, email, and content marketing—driving a 50% increase in online donations over three years. -Directed cross-functional internal teams and managed agency/vendor relationships to produce cost-effective, high-performing campaigns across digital, print, PR, and events. -Authored the organization’s original strategic plan and led multiple refreshes to align marketing and development priorities. -Developed and led new business efforts—securing the largest corporate partnerships and multi-year grant funding in organizational history. -Served on the executive leadership team, contributing to cross-functional strategy, operational improvements, and growth initiatives. This role sharpened my ability to lead with strategy and empathy, balance creative storytelling with data-driven decision-making, and drive measurable impact in the nonprofit space.
The National Children's Cancer Society (NCCS)Director Of Marketing And Business Development
Mar. 2010 - Mar. 2015Greater St. Louis Area
MultiDimensional MarketingPrincipal
Jan. 2005 - Mar. 2010Greater St. Louis AreaFreelance marketing consultancy specializing in strategic planning, brand development, and creative execution for a wide range of clients across B2B and B2C sectors. -Delivered end-to-end marketing solutions—from brand strategy to campaign execution—for clients in retail, financial services, healthcare, and professional services. -Built and managed a lean, high-performing network of creative partners, maintaining low overhead while delivering big-agency results. -Developed brand positioning, integrated marketing plans, and digital strategies tailored to business goals and market demands. -Oversaw creative, copywriting, design, and media strategy to ensure message alignment and performance. -Clients included regional and national brands looking for strategic marketing leadership and cost-effective solutions.
Brighton AgencyAccount Director
Jun. 2001 - Nov. 2004St. Louis, MOFull-service integrated marketing agency serving regional and national clients. -Led strategic planning, market research, and creative execution for accounts including Eli Lilly Animal Health, University of Missouri–St. Louis, and Medicine Shoppe International. -Played key role in winning the agency’s largest account; contributed to the agency's new business team and RFP strategy. -Managed multimillion-dollar budgets, agency profitability, and performance metrics across traditional, digital, and direct response campaigns. -Directed integrated teams across media, creative, digital, and production; mentored junior account staff. -Delivered measurable business growth, customer acquisition, and brand expansion for B2B and consumer clients.
CheckMark CommunicationsAccount Director
Aug. 1998 - Jul. 2000-Led the launch and strategic development of Pro Plan, Purina’s first “super-premium” pet food line. -Developed national $40M go-to-market strategy including branding, packaging, advertising, public relations, and direct marketing. -Conducted competitive analysis, consumer research, and segmentation to guide positioning and incentive strategy. -Managed agency resources to ensure timely, cost-efficient delivery of high-quality creative aligned with strategic goals. -Delivered a 100% increase in gross income compared to launch projections.
Intch is a Professional Networking App for the Future of WorkSee more people like Lori on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
269483 people
19
Communications Professional, Digital Content Creator
15
Business Development Manager @ Lewis Stevenson Office Solutions
15
Operations and project manager