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Work Background
TinuitiAssociate, Commerce Media
Mar. 2024 - Apr. 2025United States, Philadelphia• Build, drive, and optimize successful Amazon search marketing campaigns within the commerce media ecosystem to meet and exceed goals for a full roster of e-commerce clients
• Design cross-channel creative solutions that are tailored to each client’s unique challenges and goals
• Proactively and independently assess and diagnose opportunities for improvement, and effectively implement changes that ensure sustainable growth, retention, and profitability targets of clients
• Identify new marketing opportunities and ways to repurpose existing strategies to optimize brands’ awareness and drive sales volume
• Communicate holistic strategy behind KPIs by confidently interpreting trends, leveraging cross-channel data/insights, and making recommendations based on digital marketing analytics and the commerce media landscape
TinuitiCoordinator, Marketplaces Search
Jan. 2022 - Mar. 2024United States, Philadelphia• Launched Amazon PPC campaigns for (1P) Vendor and (3P) Seller accounts based on specific client strategies, working closely with account managers
• Created weekly and monthly data-driven performance reports, analyzing key metrics to provide actionable insights for client success •
Collaborated with account managers on ad strategy, ensuring alignment with client growth objectives and revenue goals
• Completed production and optimization tasks submitted by the Amazon Team to ensure timely execution of projects
• Supported Quarterly Business Reviews by compiling performance data and trend analysis, influencing ad spend decisions
• Led API integration & onboarding process for all Retail Media Network (RMN) marketplaces, ensuring smooth client onboarding of 150+ new accounts, proactively and consistently addressing all integration items for a successful launch
DreamVu Inc.Digital Marketing & eCommerce Sales Rep
Apr. 2021 - Sep. 2021United States, Philadelphia• Managed digital marketing efforts to increase awareness and build inbound lead generation.
• Oversaw e-commerce store to increase the number of camera sales.
• Evaluated Google Analytics to decrease bounce rates, increase engagement, and optimize leads.
• Analyzed ad campaigns and branded content to recommend improvements.
• Learned how to position and price technology solutions for B2B commerce.
Intenna Systems Inc.Digital Marketing & Social Media Strategist
Apr. 2020 - Sep. 2020United States, Medford• Designed digital marketing campaigns, managed social media accounts, and tracked analytics to help forecast market trends and provide solutions for content optimization.
• Facilitated website design and maintenance utilizing WordPress CMS during new website launch.
• Created two 30-second commercials for new website promotion and virtual tradeshows.
• Assisted CEO by evaluating new business development opportunities, scheduling meetings, and undertaking daily administrative tasks.
Southco, Inc.Industry Marketing, Diversified Technologies
Apr. 2019 - Sep. 2019United States, Philadelphia• Analyzed markets through research and data collection, supporting the sales team by discovering key growth areas and target customers.
• Created e-mail campaigns utilizing Marketo Marketing Automation software in promotion of the company's Counterbalance and LIFT-A-SYST product lines.
• Executed industry research for the Diversified Technologies team, gathering data for Sales target lists, Tradeshow/Event Prospecting and Industry Mapping.
• Collected applications for the Monthly KAM Call presentation ensuring flow of information with our sales team in the field, allowing them to share application wins with one another.
• Updated industry sales presentations and highlight key industry capabilities for sales team to use in the field, training of new employees, and other interested parties.
US NavySurface Warfare Supervisor, Operations Specialist (OS2) | USS Donald Cook (DDG 75)
Jul. 2015 - Jun. 2017Spain, Rota• Accurately tracked and identified 5,000+ surface, air, and sub-surface contacts during three deployments, maintaining complete 360-degree situational readiness for weapons systems and safe navigation.
• Facilitated the production and administrative management of 200 hours of training to 22 coworkers in three months helping maintain the company’s mission statement.
• Contributed to three major company-wide exercises, certifying with above 80%. • Managed 60 personnel gains and losses for five offices ensuring tasks handed in on time with a 100% accuracy rate.
• Executed over 600 situational checks, preserving and maintaining 98% operability on critical equipment.
• Security Clearance: SSCI
US NavyDeck Operations, Boatswain | USS Donald Cook (DDG 75)
Nov. 2013 - Jul. 2015Spain, Rota• Conducted shipboard operations and oversaw deck equipment including boat handling, mooring, towing, small boat operations, underway replenishment, flight deck operations, crane operations, and cargo handling.
• Managed all topside spaces, rigging, deck seamanship equipment, and lifesaving gear onboard.
• Operated equipment used in loading/unloading cargo, ammunition, fuel, and stores.
• Secured helicopters to ship's flight deck as chalk and chain crew member during flight operations underway.
• Helmsman; lee-helmsman; forward and aft lookouts.
• Certified to operate JLG Boom Lift on pier to conduct seamanship duties outboard and aloft.
• Maintained the preservation, maintenance, and upkeep of 21 divisional top-side spaces.
US NavyStudent, Master-at-Arms | Naval Security Forces Training Center
Aug. 2013 - Nov. 2013United States, San AntonioSchooled at the US Navy's Military Police Center for Force Protection (FP), Antiterrorism (AT), Physical Security (PS), and Law Enforcement (LE) operations. My hard work and determination placed me at the top of my class, awarding first pick in orders to my next command. • Passed all written exams with an 80% score or higher, and earned satisfactory (SAT) scores on all personnel inspections and physical assessments
• Subject matter includes Antiterrorism, armed sentry techniques, crime prevention, military and civil law, communications, first aid, firearms deployment, and physical restraint techniques • Received Level 1 Oleoresin Capsicum (OC) Certification
US NavyRecruit, Recruit Training Command | RTC Great Lakes,
Jun. 2013 - Aug. 2013Great Lakes, Illinois, United States
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