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Work Background
Interim Executive
Caritas Singapore Community Council Interim Executive
Jan. 2024 - May. 2024SingaporeVolunteer Management Community Engagement Fundraising
Event Manager, Public Relations, Communications & Volunteer Management (Contract)
Dementia SingaporeEvent Manager, Public Relations, Communications & Volunteer Management (Contract)
Apr. 2019 - Mar. 2020SingaporeLocal event lead for the 34th International Conference of Alzheimer’s Disease International (ADI 2020), co-organised by Alzheimer’s Disease International and Alzheimer's Disease Association in Singapore. Conference was suspended in February 2020 (originally scheduled for March 2020) due to COVID-19.
Event Manager (Short Term Contract)
World Toilet OrganizationEvent Manager (Short Term Contract)
Aug. 2016 - Nov. 2016SingaporeEvent management / organization of • The Urgent Run Singapore 2016 for World Toilet Organization • BoP World Convention & Expo 2016 for sister organization, BoP Hub Ltd
Senior Manager, Corporate & Marketing Communications (Short Term Contract)
Changi Airport GroupSenior Manager, Corporate & Marketing Communications (Short Term Contract)
Mar. 2015 - Aug. 2015Singapore• Supported media publicity programmes to enhance CAG's corporate reputation as a global leading air hub • Conducted tender exercises to secure communications agencies for Singapore and India markets • Streamlined daily media reporting processes and secured new agency for media monitoring and reporting services
HFF APAC Manager / Herbalife APAC Corporate Communications
Herbalife Family FoundationHFF APAC Manager / Herbalife APAC Corporate Communications
Jul. 2013 - Aug. 2014Based in SG• APAC Lead for Herbalife Family Foundation • Program and fund development • Stakeholder management and relations (donors, volunteers, NGO partners, media, employees) • Oversaw APAC markets' CSR strategy (fundraising, programs, volunteer management) • Grant management and assisting APAC market reps and their adopted charities in formulating grant proposals • Branding, event management and communications • Herbalife APAC Corporate Communications support
Head Of Corporate Communications
Singapore Turf ClubHead Of Corporate Communications
May. 2011 - Oct. 2012Singapore• Developed corporate and marketing communications strategy • Branding, A&P, media & stakeholder relations; issue management; crisis communications; event management; CSR and hospitality • Provided editorial direction and copy editing for “Winning Post”
Assistant Director (Contract)
Intellectual Property Office of SingaporeAssistant Director (Contract)
Feb. 2009 - Feb. 2010Head of Public Relations Department • Corporate Communications - Media & stakeholder relations - Corporate website management - Business continuity planning • Marketing Communications - Event management (international conferences, corporate events, etc)
Senior Manager
NTUC FairPrice Co-operative / NTUC FairPrice FoundationSenior Manager
Sep. 2007 - Nov. 2008Singapore• Developed and executed marcom strategies and programs to build positive brand equity and to ensure consistent customer experience across all touch points • Managed the FairPrice Foundation's sponsorship processes, including identifying sponsorship opportunities in line with strategic objectives of the company to build its CSR profile • Worked with partners to create projects and events to support the local communities. • Returned to FairPrice from May to Nov 2010
Show Manager
McDonald's SingaporeShow Manager
Feb. 2004 - Sep. 2007Singapore• Headed the Ronald McDonald Program to enhance McDonald's brand image and build brand loyalty • Developed and implemented successful school programs and community outreach initiatives • Assisted in implementing media and family marketing events
Show Manager / Account Management
Leo BurnettShow Manager / Account Management
Sep. 1992 - Jan. 2004Singapore• Client servicing, TTL (ATL + BTL) A&P, event/talent management for the McDonald's Singapore account • Spearheaded the Ronald McDonald Program - developed and implemented successful school programs and community outreach initiatives to enhance McDonald's corporate reputation
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