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Work Background
BRIDGESVP, Operations and Chief of Staff
Mar. 2023
Oasis ConsortiumManaging Director
Sep. 2022
Brand Safety InstituteChief Operating Officer
Jun. 2022 - Mar. 2023
MMA GlobalSVP, Membership
Jan. 2021 - Jun. 2022
MMA GlobalVP, Membership & Business Operations
Jul. 2019 - Jan. 2021
ReframeworkFOUNDER
Jan. 2016Greater New York City Area• Focused on expanding new business through cultivating existing clients and exploring new markets.
• Direct the coordinated management of multiple related projects directed toward strategic business and other organizational objectives.
• Recommend appropriate products and services based on customer needs.
MMA GlobalConsultant, Membership & Sales Operations
Jan. 2015 - Jun. 2019• Oversee services for more than 800 members worldwide from all facets of the marketing ecosystem, report directly to the COO/President.
• Conceptualize and develop strategic initiatives and identify operational efficiencies that support a growing global organization.
• Cultivate and maintain long-term relationships with leading marketers, publishers, and technology companies.
• Establish a relevant and powerful platform for companies to further their business goals and leaders to drive their personal development • Developed, coordinated and implemented strategies that helped identify and produce new business.
• Closed business and developed negotiating strategies by coordinating prospects goals and requirements with company objectives and procedures. Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO’s, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
WildTangentVP, Business Development
May. 2011 - Jun. 2012• Responsible for WildTangent Media's collective of premier game developers and sites, revenue optimization and new partner strategy.
• Generated new revenue opportunities to support a multi-million-dollar ad sales business, including content representation and strategic partnerships. • Launched worldwide presence, gained and secured top placement within the online games category for audience size and index, negotiated and secured deals for key ad product and technology platform. • Produced consistent double-digit revenue growth and exceeded financial targets.
WildTangentSenior Director, Sales Development
Oct. 2010 - Apr. 2011
WildTangentDirector, Sales Development
Jul. 2008 - Sep. 2010
Interactive Advertising BureauSr. Director, Industry Practices
Dec. 2007 - Jun. 2008
Interactive Advertising BureauDirector, Industry Practices
Mar. 2007 - Dec. 2007
Interactive Advertising BureauSr. Manager, Industry Initiatives & Legal Affairs
Feb. 2006 - Mar. 2007
Interactive Advertising BureauManager, Industry Initiatives & Legal Affairs
Apr. 2005 - Feb. 2006
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