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Work Background
Co-Creative MarketingBusiness Owner
Jun. 2023
Legacy Lifestyle Marketing ServicesGeneral Manager
Mar. 2021 - Mar. 2023City of Johannesburg, Gauteng, South AfricaLed the strategic business and brand transformation from in-house to marketing agency. Conceptualised a new brand for the business. Retention of important clients and securing of new business - signed new retainer client worth R98,000 per month. Recruited and grew marketing team from 6 to 13 members; mentored, trained and developed team. Led the team to meet each client's objectives, achieving demonstrable Return on Marketing Investment - 115% increase in conversion rate YOY. Redesigned the campaign conceptualisation process to drive more insights-driven, creative campaigns. Oversaw the creative direction across all campaigns and channels, driving best practice and creative excellence. Created marketing strategies for clients. Finalists in two categories at the New Gen Awards 2022: Best Small Agency Best Integrated Marketing Campaign
Legacy Lifestyle Marketing ServicesMarketing Manager - Legacy Hotels
Dec. 2018 - Feb. 2021Johannesburg Area, South AfricaLed the creative, strategic and implementation marketing process for Legacy Hotels & Resorts. Ensured that the team understood the Legacy Hotels objectives and brand, and completed agreed action items timeously and to the Legacy Lifestyle Marketing Services high standard. Responsible for managing and optimising all of Legacy Hotel's marketing channels and technology. Tracked and monitored marketing and revenue attribution in collaboration with the team. Generated and presented monthly Marketing reports to key Legacy Hotels team. Conceptualised the Aurum restaurant brand and launch campaign. Promoted after two years to General Manager.
House of BusbyMarketing Manager
Oct. 2015 - Nov. 2018Gosforth ParkMarketing Manager for the following global retail brands: Aldo, Call it Spring, Mango, Karen Millen, Tumi, Delsey, Kipling; and local brands: Frasers, Travelite & Busby Leather. Developed localised marketing strategies for each individual brand in accordance with global guidelines. Budget planning and management. Ensured brand positioning and brand image consistency. Planned and managed the integrated marketing efforts across all brand channels. Line manager for 2 junior team members. Launched Frasers ecommerce store.
ghdMarketing Coordinator
May. 2012 - Oct. 2015BryanstonContent Creation and Social Media Management Visual Merchandising Units / Branding management Events Management Data collection Budgeting Internal & external communication Mediator between service providers and the company Market research
The Leverage CorporationEvents Co-Ordinator
Jan. 2011 - Apr. 2012Kleve Hill ParkEvents Organiser for various mountain biking races Organised intimate corporate events Planned the logistics for the Wild Coast Corporate Challenge. Arranged the necessary logistics for the Dad’s Charity Challenge ride from Johannesburg to Durban (35 people). Social Media Management Budgets and invoicing
(HFPA) Health & fitness professionals associationLecturer
Jan. 2010 - Dec. 2010RivoniaLectured the full time first year students completing their Diploma in Exercise Science (Personal Training). Lectured the second year full time students completing their second Diploma in Exercise Science. Lecturer for the Pilates Level 1 and 2 short courses. All of the above required that I prepare creative, efficient and thorough lesson plans, designed homework, tasks and tests to test students understanding and to incorporate both practical and theoretical components into each lesson.
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