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FOKUS.GGCEO & Founder
Jan. 2021Our goal is to provide players, coaches, and other value chain agents with the greatest esports career growth options.
We use science-backed techniques and state-of-the-art procedures to enable our partners to make data-based decisions, improving their success ratio when it comes to team development and talent management.
Some of the organizations that have trusted us and for which our players and staff have played and worked are:
G2 Esports, Team Heretics, Alliance, Mad Lions, Case Esports, or Movistar Riders
When it comes to corporate branding, activations, and marketing efforts, we also interact with and support our players.
Our represented players and staff have already collaborated with companies like Sony, Riot Games, and Pringles.
WATS Team #SportsWithValuesExpert in the Master in Innovation and Sports Business Management at WATS and Mondragon University
Jan. 2020 - Jan. 2022The Master in Innovation and Sports Business Management taught by WATS and Mondragon Unibertsitatea is a pioneering program at the state level. Aimed at young people passionate about sports and recent graduates who seek to train to work in the sports sector and form their own sports business project in a practical way.
Euskal EncounterStreaming, Influencers and Content Manager (EncounterTV & GameguneTV)
Jan. 2019Euskal Encounter is a well-known annual event held in the Basque Country, Spain. It is one of Europe's largest gatherings dedicated to technology, gaming, and digital culture. The event spans several days and brings together a diverse community of tech enthusiasts, gamers, creatives, and professionals. It's LAN Party ranks as the second largest in the world with 5000+ attendees bringing their own computer and setup.
AlxshowContent Creator & Director
Nov. 2017Alxshow is committed to delivering entertaining, inspiring, and engaging content both on social media and in live experiences. We talk about subjects like culture, technology or entrepreneurship by using engaging phenomena like gaming, music, and sports. Ever since I started playing esports professionally, Alxshow has been my alias. It has been my personal brand for Youtube and Twitch as well as the entire digital world since I partnered with them in 2013 and 2014. Starting in 2017, after a hiatus to graduate from the university, I reworked and relaunched my accounts in Spanish. As the channels grew, I built a team in order to grow the brand and take on more demanding challenges. We established our talent team in 2021. With this smaller, incredibly skilled group of creators under our personal assistance, we have been able to handle highly disruptive campaigns and activities linked to content creation. I debuted my first documentary, "El Corazón de los Esports", in front of an audience of more than 3000 people in 2022. The phrase "El Corazón de los Esports" refers to "The Heart of the Esports," and it was recorded in Seoul in Q4 2021. It featured SMILEGATE, the publishers of Lost Ark and Crossfire, as well as Vision Strikers and DRX, who would go on to win the World Championship in 2022. The first Alxshow Gamer Camp was introduced in 2022. It is a week-long program where teens are taught game design and programming, 2D and 3D design, video production, and other creative and digital themes by Alxshow. In 2023 we launched MIKA Fest, an Asian Culture celebration event held in the Basque Country (Spain).
BerriUp StartUp AcceleratorMentor
Jan. 2017San Sebastián, País Vasco / Euskadi, SpainBERRIUP is a Startup Accelerator in Donostia - San Sebastián. We support entrepreneurs to launch their projects with a strong focus on sales and internationalization.
Grupo Kirol -Kirolbet & KirolSoft-Esports Specialist
Sep. 2016 - Sep. 2017Eibar / Donostia-San SebastianAs esports specialist in grupo KIROL my efforts were focused on two main areas, first product management and second communication and sales. I would also like to highlight the special attention paid to sports integrity. Among my responsibilities I would highlight:
Esports Product Manager
-Focus on improving our catalogue & odds offer
-Unique sportsbook offering national competitions (LVP - Liga de Videojuegos Profesional aka Professional Videogame League and ESL MAJOR ESL Masters Spain including live odds)
-Support the trading team transition into esports (training sessions and manuals) Communication & Marketing
-Esports focused Marketing and Communication plan
-Stakeholder and collaborator network development
--Clubs/esports Orgs
--Affiliate network (Players, Youtubers, Influencers, Portals...)
--Specialized media (newspapers, web portals, blogs...) Legality
-Esports rules and legality rework
-Communication with DGOJ (national gaming industry regulator)
KAI cooperativaTransformation and Agile Methodologies Manager
Jun. 2016 - Jul. 2017Starting June 2016 my role in Kai has changed from leading the implementation of our business strategic plan to a new one consisting on being focused on the organizational transformation.
One of the main objectives is to accelerate the execution speed and improve the quality of our services, products and projects. Aiming to create a much more collaborative working environment, I work towards new priorities such as provoking a cultural change within the team and implementing alternatives to overcome the structural, organizational and functional rigidity. Among my responsabilities and the challenges I am facing I would highlight:
Infecting our business and team with Lean StartUp philosophy.
The implementation of agile methodologies such as SCRUM or Kanban.
Lead the transformation of our whole activity to a serie of iterations validatable by our customers starting from the earliest stages until the product, service or project has been delivered.
Radical focus on objectives and deliverability.
KAI coop.CEO & Team Leader
Jun. 2015 - Jun. 2016WorldwideKai is a entrepreneurial junior business team from LEINN (Entrepreneurial Leadership and Innovation degree) in Mondragon University's Mondragon Team Academy. Innovation and international bus, mainly focused on education & business development are our main activities. Innovation processes, focused on team and international business development are our main activity being tech and education the areas we have mostly worked on. From June 2015 to June 2016 I lead the organization. The most interesting learnings came from some of the milestones achieved and faced challenges during this stage, among them I would highligh:
Expansion, network development and market opening in Asia (China & India.
Design and adoption of a new remuneration system.
New strategic plan for the next two years.
Human resources transformation, reestructuration of the team - 40% smaller team.
Agile methodoly pilot project implemetnation.
Turnover increased by 200%.
OMNIS esportsCEO
May. 2015WorldwideOmnis is an esport organization. Formed by people experienced within some of the greatest organizations in Spain and France, now aims to change the rules of the esports organizations not only focusing in supporting professional gaming teams but focusing in growing the community around them and creating a team everyone wants to support too. We have three main activity branches:
We offer esports consulting services for companies, esports clubs and players.
We develop strong community growing actions with event coverages, guides, tutorials, multimedia content and more.
Our esports Club competes in the major esport leagues, tournaments, cup and events. We try to use esports and techonology to improve the world we live in. Among my tasks and responsabilities:
Strategy and business development.
Partner and sponsorship relations.
Scouting and talent adquisition (Both, players and collaborators)
High performance teams development.
Communication.
TwitchTwitch Partner Streamer
Mar. 2014In 2014 I had the opportunity to join the Twitch Partners Program as a result of my position as a professional esports gamer. Since then, I have been able to see first-hand the growth of the platform. In 2020 Twitch surpassed 15 million daily viewers. Just in 2019, my channel had more than 300,000 viewers during my live shows.
KAI coop.Co-Founder & Business Developer (Innovation)
Oct. 2013 - Jun. 2015WorldwideKai is a entrepreneurial junior business team from LEINN (Entrepreneurial Leadership and Innovation degree) in Mondragon University's MTA.
Innovation, mainly focused on education & business development are our main activities.
We are a young and very active team, we are always in contact with the actual trends and people's interests.
Mondragon Team Academy - MTA WorldTeam entrepreneur
Sep. 2013 - Sep. 2017WorldwideMondragon Team Academy (MTA World) is a global network of social innovation ecosystem labs using Finnish Educational methods. MTA was created in May 2008, in close co-operation with TiimiAkatemia Jyvaskyla in Finland, as the Innovation and Entrepreneurship unit of Mondragon University Business School. In 2017 we were an international community of 900 team-entrepreneurs "learning by doing" in our 10 MTA Labs: Irun, Onati, Madrid, Amsterdam, Bilbao, Barcelona, Valencia, Shanghai, Pune & Queretaro. “If you want to see the future of education come to Team Academy” Peter Senge (MIT, Massachusetts Institute of Technology).
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