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Work Background
Perkins Creative ConsultingFounder
Jun. 2023Your storytelling's missing ingredient. Through Perkins Creative Consulting, I act as an extension of your marketing team—think of me like your one-stop-shop for marketing strategy and execution. My services include: 💡 Marketing and content strategy 📝 Newsletter/SMS strategy, creation, and testing 👋 Social media strategy, creation, and analyzation 🕸️ Website design & copy, blog writing 🥳 Events & activations Clients include The Trotter Project, a non-profit founded in honor of late Chef Charlie Trotter, Foode, a personalized dining app, and more! I love taking delicious brands to the next level.
Here Here MarketContent Strategy Lead
Apr. 2022 - Sep. 2023Chicago, Illinois, United StatesHere Here Market is a platform that allows culinary creators to sell their food and beverage packaged goods to foodie fans nationwide. As content strategy lead, I: -Planned, developed, oversaw and created content for the company’s marketing and content strategies to attract new customers and culinary creators; highlighted the HHM community; and drove monthly revenue, return purchases and product growth. -Oversaw and managed multiple marketing and content channels, including but not limited to: email marketing, blog posts, site design optimization for SEO, social media channels, affiliate marketing partners, culinary creator partner campaigns, Google Ads, and Meta ads. -Acted as project manager for other marketing channels handled by outside agencies, including PPC advertising, SEO optimization and translating analytics, working with HHM’s head of partnerships to develop partner and affiliate marketing paid opportunities. -Worked with HHM co-founders and other team members to develop the revenue generation funnel and optimize it, focusing on which channels produce the highest customer leads, purchases, and repeat purchases, while optimizing the ROI:CAC ratio. -Created and developed KPIs with HHM co-founders for each channel and marketing effort to optimize for traffic, revenue, repeat customers, and culinary creator and product onboarding. -Developed editorial calendar for content marketing channels with KPIs agreed upon for each channel, focusing on creating a consistent brand voice and image to deliver to identified customer personas. -Regularly audit content and content analytics for ROI, consistent brand voice, and future optimization. -Managed outside content creators, overseeing and editing work submitted for review.
Techstars Boulder AcceleratorMarketing & Design Associate
Feb. 2022 - Jul. 2022Amplified the Techstars Boulder program by designing content, developing marketing materials, and building out creative promotional strategies for the program and team.
AnthillCustomer Success Manager
Feb. 2021 - Oct. 2021Chicago, Illinois, United StatesEnsured enterprise-level clients were successful with Anthill’s platform and program, expanding the relationship as goals were met through presenting data milestones and interpretations, offering suggestions and areas of improvement, and encouraging steps towards reaching the client’s set KPIs. I assisted with content creation for Anthill’s blog and social media channels. I also built partnership relationships with SAP through SAP.iO startup incubator program, venture capital fund Plug and Play, along with other partnerships in the works.
RentgrataCommunity and Communications Manager
Sep. 2019 - Feb. 2021Chicago, IllinoisRentgrata is a platform for the multifamily housing industry, connecting prospective renters with residents at a property so they can learn more about their new home before moving in. The platform focuses on converting property leads to leases by an average rate of 42 percent, with residents doing the marketing on their behalf. As Rentgrata's community and communications manager, my role focused upon helping properties reach their goals, streamlining onboarding operations and processes, and optimizing marketing channels used to spread the word about Rentgrata.
DesignerShareCEO, Co-Founder
Dec. 2015 - May. 2019Greater Chicago AreaI co-founded DesignerShare, a platform for women and B2C users to rent their designer clothing and accessories to one another, taking on the sharing economy for the fashion market. As the CEO, I: -Planned and implemented the mission, vision and roadmap of the company with my co-founder -Hired and managed team members, leading with kindness and setting goals in the form of key performance indicators -Built our financial model to structure future action plans and budgets based on our financial and analytical history, resulting in an average increase of 103.5% in rental revenue per quarter and 114% in inventory acquisition per quarter -Created and executed our digital advertising through our SEM, Facebook and Instagram channels, averaging 5.68% in CTR per social media advertising campaign and increasing our sign-up rate by 137% -Drove and executed the brand's voice and content strategy behind our organic content on our site's blog, social media channels, and through PR opportunities -Built and maintained relationships with brand partners and investors, raising an angel round for our fundraising efforts -Led the effort to bring our development and UX design work in-house with the redesign and relaunch of our website in August 2018, building on WordPress with WooCommerce, increasing our SEO impressions by 500% and improving our average page position by 10 in 8 months -Increased gross profit margins per transaction by 22.5% with new pricing model -Created new reusable packaging program to reduce company's logistics involvement and carbon emissions
Where®Where Chicago Associate Editor
May. 2015 - Sep. 2016Greater Chicago Area-Acted as interim editor of Where Indianapolis, a quarterly print publication serving Indianapolis visitors and locals alike (March 2016-May 2016) -Researched, wrote, fact checked and edited stories for all sections of Where Chicago magazine, a monthly print publication for Chicago visitors and enthusiasts -Wrote and updated stories for WhereTraveler, Where Chicago's website -Wrote and fact checked stories for Where QuickGuide, a pocket guide to Chicago's neighborhoods, Where Map, and other Where visitor publications/products -Edited and wrote stories for Where GuestBook, a hard cover publication placed in high-end hotels with features about Chicago's history, culture and highlights -Collected images and art for all stories related to Where Chicago
Modern LuxuryFreelance Lifestyle Reporter
Mar. 2015 - May. 2015Greater Chicago Area-Wrote and fact checked stories for Modern Luxury's local publications including CS, Interiors Chicago and Modern Luxury Brides Chicago.
DePaul UniversityStudent Representative for Faculty Review Panel
Sep. 2014 - Oct. 2014-Conducted research project for faculty review panel on individual professor’s eligibility
Modern LuxuryEditorial Intern
Aug. 2014 - Mar. 2015Greater Chicago Area-Fact checked, researched and wrote copy about Chicago's high-end happenings for Modern Luxury's Chicago publications include CS, NS, Men's Book and Front Desk magazines -Wrote weekly online newsletter for the CS website since January 2015 about Chicago's best dining, shopping and events options -Covered stories onsite at events to be featured in the magazine -Assisted photographer on photo shoots and at events to gather contact information for quotes
Professional Roofing magazineEditorial Assistant
Jul. 2013 - Aug. 2014Rosemont, IL-Member of three person editorial team handling all content for print, online and digital editions of national roofing industry trade magazine reaching 16,000 roofing professionals -Wrote feature articles about National Roofing Contractor Association's foundation work, annual convention, roofing market trends and successful contractor profiles -Wrote roofing industry news, new products and association member Q&A -Participated in monthly planning meetings to suggest and develop editorial, layout and design ideas -Wrote press releases for National Roofing Contractors Association highlighting new initiatives
Santa Clara MagazineEditorial Intern
May. 2012 - Jun. 2013Santa Clara, CA-Fact-checked, researched and wrote copy for magazine serving Santa Clara University's community -Utilized alumni database and school library's archives to fact check and further research for articles -Used content management system, Flickr and other social media to update online magazine
James Publishing, World ReviewerIntern
Jun. 2011 - Aug. 2011London, United Kingdom-Wrote short travel reviews and travel experience synopses for World Reviewer travel website -Learned about web publishing and edited online content through World Reviewer blog manager
eWaterways.comIntern
Jun. 2011 - Aug. 2011London, United Kingdom-Created electronic brochures and social media campaign for marketing department of eWaterways, a niche small ship cruise company
The HUB Writing CenterWriting Partner
Mar. 2011 - Jun. 2013-Served as a writing tutor for fellow students to improve their writing abilities
Santa Clara UniversityStudent
Sep. 2009 - Jun. 2013-Marketing-major -English-minor
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