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Work Background
BrainStationApp UX/UI Case Study
Apr. 2021 - Aug. 2021* Developed an innovative app supported by AI designed to better manage chores and relationships between household members.
* Implemented a scanning process to identify objects and automatically delegate tasks to members in order to ensure an efficient home life
* Research, wireframing, prototyping, and testing while producing the Design Library of the app
Rosa TechCreative Director & Brand Strategist
Jun. 2019United States, ChicagoI support early and mid-stage startups, solo entrepreneurs, and purpose-driven teams in building brands that truly resonate with their audience. Since 2019, Rosa Tech has operated as a multidisciplinary creative studio; combining strategy, design, and technology with a flexible, founder-focused approach.
At the heart of our work is collaboration. I partner closely with internal teams and bring in specialized expertise when needed to build thoughtful, scalable brand foundations, corporate, marketing assets and MVD’s. Our adaptable model empowers clients with clarity, confidence, and practical tools to grow and evolve their brands over time.
Core Services & Capabilities:
* Creative Direction & Planning
* Brand Strategy & Identity Systems
* UX/UI & MVP Product Design (Web & Mobile)
* Market & UX Research
* Pitch Decks & Fundraising Materials
* Growth Corporate & Marketing Assets (Email, Social, Web)
* Digital & Onsite Event Coordination
Highlighted Projects & Client Work under Rosa Tech:
* Treasr.ai (2024)
Developed brand concept and GTM assets for a next-gen talent platform focused on purpose-driven storytelling and cultural alignment.
* Data2.ai (2023-2025)
Led brand revamp and web execution for an AI + government compliance platform; supported trademark, marketing, and corporate assets.
* Esrock Chicago (2023)
Delivered strategic website analysis, collaborating with internal creative team on a brand refresh for this legacy food agency.
* TeamStack.ai (2022)
Designed the UX/UI for a SaaS MVP, managed remote devs, and co-created winning fundraising materials for the Harvard Business Analytics challenge.
* BrainStation Case Study (2021)
Prototyped an AI-powered home management app, building the design library and object-scanning task features from scratch.
*WG Nutritional Coaching (2019–2020)
Built digital brand and customer flows for a wellness startup, contributing to the sell-out of over 1,000 program seats during the pandemic.
Comercial Napoleón Ltda.Marketing Assistant | Importer Comercial Napoleon
Mar. 2018 - Jun. 2019* Identified product design trends across the globe
* Prototyped, tested, and tracked imported products from Asia to implement in the Chilean market
* Designed and prepared team presentations for retail clients, including major South American retailers such as Falabella and the gas station chain Copec.
Be NoviasCo-Founder and Art Director | Be Novias
Jan. 2016 - Jul. 2017* Designed Marketplace in WordPress and branding for the company
* Managed associated supplier accounts
* Created and directed visual and marketing content on social media
* Liaised with suppliers and clients to provide a positive customer experience
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