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Work Background
Martha's Vineyard Public Charter SchoolEnglish Language Art Teacher
Aug. 2024West Tisbury, Massachusetts, United StatesIt is the mission of the Martha's Vineyard Public Charter School to create a public school that will cultivate lifelong learners in a multi-age, project-based setting. The English program focuses on critical reading, class discussion, writing in a variety of genres, vocabulary, and grammar instruction. The Writer’s Workshop model and Teachers College Reading and Writing Project both serve as a guide for writing instruction. Class texts include The Outsiders, Animal Farm, Persepolis, A Long Walk to Water, and various short stories, works of nonfiction, and poetry. Weekly Experiential Learning outings focus on Food Equity on Martha's Vineyard in partnership with Island Grown Initiative, Morning Glory Farm, Slough Farm, and The FARM Institute. Innovative, collaborative programs in regenerative farming, food waste reduction, and community education help make good food accessible to everyone.
Quahog CreativeCreative Director
Aug. 2024Aquinnah, Massachusetts, United StatesAdvertising & Marketing services helping Island businesses on Martha's Vineyard. Contact [email protected] to learn more.
Spin MasterVP, Creative Advertising
Jan. 2019 - Dec. 2023Toronto, Canada• Led Spin Master’s in-house multidisciplinary creative & production team, executing best-in-class content across channels to support global Toy, Entertainment and Digital Games brands • Directed the creative process from ideation to execution for all integrated marketing campaigns including TVC, digital, social, influencer, shopper, e-comm, OOH and experiential • Managed a growing team of 50+ writers, art directors, designers, animators, editors and producers • Managed annual production budgets for 30+ brands • Worked closely with Spin Master’s Chief Marketing Officer, Global Brand Leads, Executive Team and Chief Creative Officer
KlickCreative Director
May. 2018 - Jan. 2019Toronto, CanadaCreative lead on Shire. Led the HCP and Patient branded and unbranded campaign launch for Motegrity.
Digitas North AmericaSVP, Group Creative Director
Aug. 2015 - May. 2018Greater Detroit AreaMashing up creativity, technology and data to tell brand-building stories for Buick, GMC, OnStar, Harley-Davidson, DOW, Dunkin’ and Baskin-Robbins.
ShinolaFreelance Creative Director / Copywriter
Aug. 2014 - Aug. 2015United StatesShinola Detroit, Dunkin' Donuts, Gallo, Keurig, Labatt, Le Creuset, Nalgene, PepsiCo, Warrior Sports
RazorfishCreative Director
Oct. 2012 - Aug. 2014Austin, Texas Area#UseMeLeaveMe Social Sharing program for SXSW, Car2Go, Motorola - a Google company, Samsung Mobile USA, New Business
Goodby, Silverstein & PartnersSenior Creative
Sep. 2010 - Oct. 2012Greater Detroit AreaChevrolet • Detroit Institute of Arts • Music Hall
McCann EricksonVP, Associate Creative Director
Mar. 2009 - Sep. 2010Greater Detroit AreaPure Michigan • Nestle • ALDI Food Stores • General Motors • Colonial Williamsburg • Karmanos Cancer Center • SAAB • Sirius | XM Satellite Radio • Verizon FIOS • New Business Accolades for the Pure Michigan travel & tourism campaign: • Best State Tourism Advertising, Television, Radio & Social Media Campaigns - Mercury Awards • Forbes named Pure Michigan #6 of All-time 10 Best Tourism Campaigns • ROI – Motivated 7.2 million trips to Michigan with visitors spending $2 billion at Michigan businesses and paid $138 in Michigan sales tax. In other words, the state made $3.29 for each dollar spent on Pure Michigan advertising. • Michigan.org is the most popular state tourism web site in U.S.
Team DetroitFreelance Creative Director / Copywriter
Jun. 2008 - Mar. 2009Developed online and broadcast advertising, micro sites, print, promotions, point-of-sale and event sponsorships for the Lincoln Mercury Dealer Association at Y&R. Concept development for Abbott Nutrition projects at Stonefly Group/inVentiv Health. New business wins and concept development for Nestle, ALDI Food Stores and Pure Michigan at McCann Erickson.
Young & RubicamSVP, Creative Director
Jul. 2007 - Jun. 2008Greater Detroit AreaCreative Development and Integration for the Lincoln National Brand advertising, branded content, PR, digital and experiential initiatives.
MUDWIG LLCCreator, Author, Illustrator
Jul. 2004Martha's VineyardAhoy! Follow MUDWIG's children's books on Instagram and TikTok @mudwigthepig to join the Purple Pig’s latest island adventures ⚓️ Check out MUDWIG's children's books site! https://mudwigthepig.com/ SYNOPSES: Laughs. Adventure. Magic. Seaweed...Island life is always ripe with adventure with MUDWIG & Crew! What’s the best thing about living on an island covered with wild grapes? If it’s not the fish stories, treasure hunts, clambakes, beach parties, sandcastle competitions, seaside legends, lighthouse lookouts, sea monster watching, or all the grape jam on graham crackers you can eat, it’s got to be having the island’s only purple pig as a best friend. Each MUDWIG children's book and animated episode centers on how MUDWIG The Purple Pig and his best friend Martha turn their fears into friendships as they set out to discover their island home. Designed to help children develop social skills, MUDWIG and friends celebrate the everyday magic of island life. With characters that live in a place where people and animals respect one another, work together, and resolve conflicts as they learn and play, MUDWIG understands the importance of getting along with others – a model for children on how to positively go out into and enjoy their world.
McCann WorldGroupVP, Associate Creative Director
Jan. 2004 - Dec. 2007Greater Detroit AreaCreative Development and Integration for GM Corporate Brand, Chevy Global Brand, Pure Michigan, and FRAM advertising, branded content, PR, digital and experiential initiatives.
Campbell-EwaldVP, Copy Supervisor
Jan. 2002 - Dec. 2004Creative Development and Integration for Chevy National Brand advertising, digital and experiential initiatives.
Leo BurnettCopywriter to Associate Creative Director
Jan. 1995 - Dec. 2001Chicago, IllinoisCreative Development and Integration for Coca-Cola, Kellogg’s, McDonald’s, Nintendo USA, and Philip Morris advertising, PR, digital and experiential initiatives.
Foote, Cone & Belding/IMPACTCopywriter
Jan. 1994 - Dec. 1995Chicago, IllinoisCreative Development and Integration of the Coca-cola Company National Promotions.
Davidson MarketingCopywriter
Jan. 1992 - Dec. 1994Chicago, IllinoisCreative Development of promotions and premiums for Kellogg’s Cereals and Oscar Mayer Lunchables. Created Back-of-the-Box and Inside-the-Box experiences with equities such as Nintendo, Nickelodeon and the NFL properties.
WRIF 101.1 FMAccount Executive
Mar. 1989 - Aug. 1991National and regional advertising sales for Detroit's original 'Home of Rock 'n Roll' radio station. Wrote and produced ads for night clubs, chop shops and tattoo parlors. Ask me about The Riff’s two-story Gorilla balloon.
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