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Work Background
TFG (The Foschini Group)Head of Creative(@home)
Mar. 2020South AfricaConceptualise creative handwriting for brand, in-store, windows, social media, website and shoots. Design & oversee freelancers for all in-store marketing material with seasonal handwriting for campaigns Extensive Trend research and creating mood boards for presentations Close collaboration with buying teams on trends, customer research and styling Life style research on consumer needs Conceptualise and manage creative handwriting for all digital platforms Content creation with digital teams Art Director on all shoots for campaigns Production of props and collateral designed Creating & executing marketing strategies Graphic Design- manage, design and manipulate all Marketing material on all platforms Create & Design all marketing material for social media and online marketing with assistance from freelance graphic designers Maintain brand consistency in all areas Staff development - oversee design teams & develop personal growth with teams Communication & influencing buyers, management team and stores Brand 360 Label projects (designing & overseeing freelance designers) Managing of Creative budget
Foschini Group, THe FixHead of Creative at The FIX
Feb. 2010 - Feb. 2020Cape Town Area, South AfricaConceptualize creative handwriting for brand, instore, windows, social media, website and shoots. Design & oversee freelancers for all instore marketing material with seasonal handwriting for campaigns Extensive Trend research and creating mood boards for presentations Close collaboration with buying teams on trends, customer research and styling Life style research on consumer needs Managing and creating all digital platforms Art Director on all shoots for campaigns Create behind the scene videos & presentations with videographer Stylist on shoots and mannequins in stores Production of props and collateral designed Design & Create Visual Merchandising instore displays and focal areas Creating & executing marketing strategies Graphic Design- manage, design and manipulate all Marketing material on all platforms Create & Design all marketing material for social media and online marketing with assistance from freelance graphic designers Maintain brand consistency in all areas Staff development - extensive styling workshops with store staff to create enticing customer journey Communication & influencing buyers, management team and stores Brand 360 Label projects (designing & overseeing freelance designers) Managing of creative budget in line with business strategy
TruworthsSenior Designer, Window dresser, Visual merchandiser
Feb. 2001 - Jan. 2010Cape Town Area, South AfricaWindow set designer and Visual merchandising (Campaigns) Seasonal workshops to inspire teams and training on styling and fashion trends for each season Art Director on shoots Visual merchandising of focal areas and store design concepts Training window dressers on technical skills and styling Stylist on shoots and mannequins for window displays Creating training manuals Wig styling training Developing mannequins and wigs Trend research for interiors and fashion Creating styling manuals
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