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Work Background
Synchrony Health ServicesSr. Director of Marketing
Feb. 2022 - Mar. 2025Louisville, Kentucky, United StatesIn my role as Sr. Director of Marketing at Synchrony Health Services, I spearheaded the development and execution of B2B digital marketing campaigns, overseeing branding, content, and multimedia projects to align with business goals. I co-led a small marketing team, utilizing AI tools to automate tasks and enhance efficiency. My achievements include launching the company's first digital marketing campaign, unifying brand messaging, and enhancing online presence through website development.
Louisville Bats Baseball ClubDirector of Marketing
Apr. 2012 - Feb. 2022Louisville, KentuckyAs Director of Marketing at Louisville Bats Baseball Club, I led a high-performing team in developing and implementing comprehensive digital marketing campaigns. I oversaw all digital advertising campaigns and social media platforms, driving engagement and brand visibility, while also utilizing analytics tools to track performance metrics and drive continuous improvement in our strategies.
Louisville Bats Baseball ClubSr. Account Executive
May. 2007 - Aug. 2012Louisville, KentuckyIn my role as a Sr. Account Executive at Louisville Bats Baseball Club in Louisville, Kentucky, I successfully generated over $125,000 in sales each season, including season tickets, group sales, suites, and sponsorships. Additionally, I was responsible for the sales and production of the major event "Thunder Town", where I increased revenue by 75% over a three-year span. I utilized database systems and spreadsheets to cold-call numerous potential season ticket holders.
Dayton Dragons Professional Baseball TeamTicket Office Associate
Apr. 2005 - May. 2007Dayton, OhioAs a Ticket Office Associate with the Dayton Dragons Professional Baseball Team, I played a key role in managing both advance and gameday ticket sales, assisting fans in person and over the phone. I leveraged the Archtics database system and spreadsheets to proactively cold-call potential season ticket holders, ensuring an efficient and seamless ticketing experience for all fans.
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