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Work Background
Number 13 DesignPrincipal Creative
Sep. 2022Creating content that demonstrates organizations' identities and values to a wider audience through impactful video and thoughtful design.
University of HartfordSenior Director of Brand and Creative
Feb. 2016 - Sep. 2022West Hartford, CTIn this role, I inspired and oversaw the creative expression of the university brand in print, digital, and environmental design; photography; and video. As part of the department’s senior leadership team, I participated in the strategic development of integrated marketing and communications for recruitment and advancement purposes. Collaborating across the institution, I worked to ensure that the practices and physical environment were demonstrations of the UHart brand’s core values. In conjunction with the vice president, I guided a brand refresh initiative, working with constituents across campus to update the university’s brand into a more flexible visual style with a strong messaging platform. I oversaw the execution of the brand elements and messaging across the university, collaborating with partners throughout the institution to ensure successful implementation. I provided creative direction for recruitment marketing and advancement communication pieces. As art director for the university’s award-winning biannual magazine, I provided editorial leadership, impacting story ideas, design, and section content. I managed the production schedule, arranged and provided art direction for photo shoots, and oversaw the printing process. Participating in steering committees to provide brand insight on capital improvement projects, I evaluated concepts and design with an eye for the overall aesthetics of the campus. I designed capital improvement project visibility pieces with the goal of improving the campus experience for the UHart community and visitors. As the pandemic forced us to pivot our recruitment strategies, I owned the creative direction and managed the production of a stable of short-form videos that told the stories of the people impacted by our institution. These video assets have had a direct impact on recruitment efforts, as demonstrated by a 15% increase in signature event attendance and three years of increases in applications.
Westfield State UniversityDirector of Creative Services
Aug. 2014 - Feb. 2016Westfield, MassachusettsAt Westfield State University, I provided creative strategic and logistical leadership for the design services of the Marketing Communication Department. I developed and implemented marketing strategies that promoted the university’s strategic plan and worked toward its mission. The work I did to refine and enhance the university’s brand identity emphasized key messaging and elevated positioning in the higher education market. Additionally I oversaw the production of an array of marketing and communication materials, including print, digital media, and video. In this role, I contributed to all aspects of the development of advancement and recruitment materials, ensuring materials advanced the university’s goals of diversity, civic learning, and philanthropic engagement.
Austin Community CollegeGraphic Design Manager
Oct. 2008 - Jul. 2014Austin, Texas AreaDuring a period of record enrollment and growth at the college, I developed visual communication strategies that met college-wide integrated marketing goals. I contributed to all phases of the development and production of visual communication materials. I managed the college’s brand standards, including development of a style guide and trademark usage guidelines, unit identity system, and specialty marks. Providing creative direction for “I am ACC,” the college’s award-winning public awareness campaign, I provided art direction for print, environmental, television, and web components, and input on featured students, alumni, faculty, staff, and community leaders. Additionally, I developed, designed, and reviewed design elements for the three campuses constructed during my time of employment to promote the institution's brand and ensure consistency with its visual identity.
Houghton Mifflin HarcourtSenior Graphic Designer
Jul. 2006 - Oct. 2008Working within the marketing department for one of the supplemental programs, I was responsible for the design and production of marketing collateral that met the needs of the product managers. I also provided art direction to junior designers and freelance vendors.
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