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Work Background
United States Department of DefensePublic Affairs Specialist & Chief
Aug. 2021Hampton, Virginia, United States• Provide public affairs and communication support to Air Combat Command, the United States’ largest four-star command headquartered at Langley Air Force Base. • Provided direction on various communication strategies, tools and tactics to highlight mission readiness, reinforce community relations, build resilience and tell the stories of the more than 600 Pacific Warriors of the 624 RSG based in Hawaii and Guam. Advised group commander and senior leaders. Managed a team comprised of both civilian and military PA professionals.
Wake CountyExternal Communications Manager
May. 2019 - Jul. 2020Raleigh-Durham, North Carolina AreaLed communications and marketing efforts for various governmental departments. Oversaw team of three communications specialists. Served as public information officer for Emergency Operations Center when activated in response to COVID-19, updating information and communicating externally with stakeholders multiple times per day. Worked with county leadership and Department of Human Services leadership on crafting messaging related to COVID-19 and its impact on services offered. Wrote scripts and created talking points for elected officials for special events and in response to requests for information.
Altitude MarketingVice President, Communications
Sep. 2016 - May. 2019Altitude is a full-service, integrated B2B marketing agency serving technology-oriented companies. In the role of head of communications, I was responsible for: • Growing public relations/social media team and managing/mentoring those professionals to deliver and carry out public relations strategies and tactics for client base; • Overseeing all public relations, social media and email newsletter strategies across all clients; • Working with clients to develop PR/social media strategies and priorities; • Serving as point of contact for clients’ internal and crisis communication needs; • Promoting Altitude and its successes, serving as account manager in implementing internal communications, external communications; working to secure strategic media placements; • Serving as a member of the company's four-person leadership team, focusing on employee relations, change management and culture; • Developing and implementing standards of procedure relating to new employee on-boarding and professional development.
Altitude MarketingDirector, PR & Digital Communications
Jan. 2014 - Sep. 2016
Altitude MarketingManager, PR
Jan. 2012 - Jan. 2014Emmaus, PAResponsibilities included: • Working with Client Engagement Managers to carry out public relations strategies and tactics for a variety of clients; • Managing media relations for retainer clients; • Writing, distributing, posting pitches and press releases for client news through appropriate channels; • Overseeing editorial planning for client newsletters; • Managing social media accounts for clients, which includes regular posting, engagement and plotting strategic direction; • Coordinating Altitude internship program to recruit, employ PR and social media interns as necessary.
University of PennsylvaniaComm Specialist/Director of Communication, Penn Vet
Jan. 2009 - Jan. 2012Oversaw all internal and external communications for the University of Pennsylvania School of Veterinary Medicine. These efforts included: • Managing an outside marketing agency and internal stakeholders to collect buy-in and launch a complete marketing and branding initiative for Penn Vet's Ryan Hospital for small animals; • Managing communications team comprised of staff communications coordinator and communications specialist, in addition to outside freelancers; • Working with stakeholders and communications committees at New Bolton Center and Ryan Hospital to implement internal newsletters; • Writing messaging for leadership, including the Dean of the school, around change management issues, including updates on budget and impact to staffing; • Serving as crisis communication spokesperson for the school and hospitals; • Overseeing social media efforts for the school; • Serving as first point of contact for media for all public relations efforts, including pitching stories to media, escorting them for interviews and working with relevant faculty members and clinicians to develop media-ready talking points; • Serving as managing editor of Bellwether, Penn Vet's alumni magazine, which included setting editorial calendar, contracting freelancers, providing creative direction on design and layout, managing the production process from start to finish.
Lehigh UniversityCommunication Specialist
Aug. 2008 - Nov. 2009• Developed branding and marketing campaigns for special projects, such as the Benefits Education Initiative and Career Management program. • Coordinated, wrote, designed and produced an array of newsletters distributed to faculty and staff members • Updated Lehigh University’s Human Resources Website
Special Olympics PennsylvaniaDirector of Public Relations
Sep. 2005 - Jan. 2008• Wrote and distributed press releases for sectional and state games and events • Wrote and proofread articles for quarterly newsletter • Drafted scripts for events • Coordinated and liaised all aspects of state games and events, including, but not limited to, program book production, T-shirt design and VIP invitations • Served as state-level contact person and resource for local programs for Volunteer/Athlete Recruitment Campaign • Spearheaded writing and brainstorming for public relations/media-related projects included in Volunteer/Athlete Recruitment Campaign • Updated design and content of Management Team Reference Library for local program use • Updated Special Olympics Pennsylvania Website
Kelly Stratton OwensCommunications, PR & Marketing Consultant
Jan. 2005Internal and external communications consulting, marketing strategy, development and execution for nonprofit, financial and government agencies. Supported efforts to raise visibility of nonprofits as well as internal efforts for variety of clients, including a learning organization within a top global fintech company and coordinating communication efforts to engage workforce across every timezone to ensure uptick in participation for annual learning event.
BeckermanAccount Manager
Jan. 2005 - Jan. 2007• Pitched interesting content/stories to reporters for placement in trade pubs and leading newspapers, such as the New York Times, Star-Ledger and Wall Street Journal • Wrote press releases and bylines for commercial real estate clients and executives • Edited and revised releases according to client specification
RodaleIntern, Corporate Communications/Events
Jan. 2000 - Jan. 2000Served summer internship at Rodale, during which time I worked with manager of corporate events to coordinate events, inventory giveaways, research trade shows and corporate retreats and led creation of first online Rodale store for employees. Also worked with editor of internal newsletter and served as managing editor of intern newsletter.
Serranova Communications
Civil Air Patrol
The National Institutes of Health
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