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Work Background
NikeBrand Creative - Marketing Intern
Aug. 2024 - Jan. 2025Ciudad de México, México- Adaptation of Global Brand Campaigns to LATAM territories. - Lead the process with creative agencies to adapt and create local assets and mockups for brand initiatives and commercial moments. - Achievement: in partnership with legal team re-sign and register 6 suppliers in the system and ensure the 15 photoshoot contracts were aligned to legal standards.
NikeMembership - Marketing Intern
Aug. 2023 - Jul. 2024Ciudad de México, México- Build and create a running brand experience for our new retail destination based on product, consumer, and services. Leading from agency brief to final execution. - Support Membership transformation from a commercial focus to an emotional connection through product services and exclusive access. - Collaborate with retail marketing partners to develop new communication strategy and a different store layout elevating Membership collections and program awareness. - Based on Nike Apps member downloads, activity and purchased history, create plans to reward, position member benefits and retain them. - Design Member IRL Experiences Football and Training to reward high value members and build engagement.
BeiersdorfMarketing Intern
Jan. 2023 - Jun. 2023Ciudad de México, México- Assist on digital Marketing offense: Influencers, social media, and measure results to adjust strategy if necessary. - Constant competition analysis for marketplace and product to ensure our strategy was working or need shifts. - Manage vendor full PO process, budget accuracy. - Manufacturing process: creation and modification of existing product packaging for promos, effective stocking. - Assist on launch events: ideas and product launch process.
The Coca-Cola CompanyHuman Insights - Marketing Intern
Sep. 2021 - Aug. 2022Ciudad de México, México- In charge of "Consejeros" project: An insight tool to get consumer sentiment, brand engagement, awareness, qualitative and quantitative information to translate it into marketing actions. - Lead Consejeros across LATAM in direct partnership with IPSOS in Mexico, Argentina, Colombia, and Brazil. - Partner with IPSOS, multinational market research company, to create surveys, measure participation and follow participants payment. - Development of presentations to deliver results for different business branches (Coca, Santa Clara, Ciel, Del Valle).
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