OptimoveDigital Marketing Copy Editor
May. 2017 - Feb. 2020Tel Aviv Area, Israel•Co-directed a pioneering relationship marketing SaaS company's editorial activities, encompassing its weekly newsletters, OOH campaigns, event collateral, paid ads, knowledge-sharing site, social copy, internal communications, and more.
• Fostered a meritocratic, inclusive company culture across its global offices by writing an internal newsletter celebrating employee accomplishments, personal & career backgrounds, and relevant announcements.
• Interviewed subject matter experts for a newly launched daughter site and quickly grew it from 0 subscribers to 10K+ by covering and curating newsworthy topics with an original, witty tone.