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Work Background
Experienced Content Marketing Manager
monday.comExperienced Content Marketing Manager
Jul. 2021 - Jan. 2023Tel Aviv, Israel•Wrote SEO blogs, landing pages, and other creative copy to position the brand as an industry leader. •Described the product's technical features in accessible terms for non-technical audiences to guide them to make informed purchases and embrace its capabilities to their complete potential. • Managed and collaborated with a freelancer for SEO-driven content, optimizing their workflow.
Growth Content Writer
WixGrowth Content Writer
Jan. 2020 - Jul. 2021Tel Aviv Area, Israel•Co-created an SEO strategy for a newly launched B2B helpdesk software by wix.com • Owned blog & newsletter production, and wrote short and long-form copy with an approachable, informative tone. •Achieved a 41.6% open rate on the inaugural newsletter using a catchy headline that resonated with a targeted audience.
Digital Marketing Copy Editor
OptimoveDigital Marketing Copy Editor
May. 2017 - Feb. 2020Tel Aviv Area, Israel•Co-directed a pioneering relationship marketing SaaS company's editorial activities, encompassing its weekly newsletters, OOH campaigns, event collateral, paid ads, knowledge-sharing site, social copy, internal communications, and more. • Fostered a meritocratic, inclusive company culture across its global offices by writing an internal newsletter celebrating employee accomplishments, personal & career backgrounds, and relevant announcements. • Interviewed subject matter experts for a newly launched daughter site and quickly grew it from 0 subscribers to 10K+ by covering and curating newsworthy topics with an original, witty tone.
Freelance Content Creator & Editor
Rebecca WojnoFreelance Content Creator & Editor
Jul. 2016Tel Aviv• Write and edit articles for SaaS, fintech, nonprofit, snack brands, and multisectoral clients. • Provide attentive service with a consultative, solution-oriented approach. • Ascend clients' Google rankings, frequently to the top page, using competitive SEO topics, phrases, and keywords. Check out my work: https://www.rebecca-wojno.com/writing
Director of Content
CrunchMindDirector of Content
Feb. 2015 - Aug. 2016Israel•Managed a team of 6 writers, delegating tasks based on their individual strengths and interests. •Produced entertainment content that reached millions of readers across 12 websites.
Culture and Lifestyle Writer
The Times of IsraelCulture and Lifestyle Writer
Oct. 2014 - Jan. 2015Tel Aviv/Jerusalem•Researched and wrote topical news items on Israel's cultural events.
Content Writer
Go OverseasContent Writer
Jun. 2013 - Jun. 2014•Produced informational travel articles for a blog providing resources around study abroad, volunteer, and global internship programs.
Content Writer
Her CampusContent Writer
Apr. 2013 - May. 2014DePauw University• Contributed articles for collegiate women on topics such as: campus life, beauty, style, and health.
Junior Content Writer
Edible ColumbusJunior Content Writer
May. 2012 - Jan. 2013Columbus, Ohio Area•Researched and wrote original content celebrating the local food culture.
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