Purple SoftwareManaging Director, Go32.com
Aug. 1999 - Mar. 2001I was brought into Purple Software/NCL to spearhead the Go32.com project; an ambitious e-commerce portal which achieved its aim to be the leading PDA community & product marketplace via commissioned editorial content, its own reward scheme, forums, channels, a proprietary back-end CMS & eCRM system & secure payment technology. I was instrumental in the creation of the final business plan, technology integration and overall portal development & maintenance, as well as assisting with marketing, commercial activities and relationship management (partners & 3rd parties). In addition, I had Group-level responsibilities, including the Internet Strategy for the Purple Technologies Group companies.