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Work Background
Prosperr.ioBrand & Product Marketing Lead
Feb. 2025Bengaluru, Karnataka, India
1DigitalStackFounder's Office Intern
Sep. 2024 - Feb. 2025Gurugram, Haryana, IndiaI work closely with global GTM & Sales teams to establish readiness for GTM in US & EU Markets. I've also started streamlining marketing operations and polishing brand positioning to better reflect the capabilities of our business portfolio.
University of the PeopleMarketing Manager, Strategic Projects
Apr. 2022 - Jun. 2024Got promoted to Marketing Manager, Strategic Projects - handling advocacy marketing, new channel launches and overall digital marketing management for initiatives that impact marketing and overall enrollment strategy. - Running UoPeople Ambassador Program which has led to tangible lift in Brand Awareness & Consideration, along with Enrollment of students into the University - Quarterly Competitor Analysis & Updates which has enabled the University Leadership to plan new program launches - Launched the brand's presence on forums like Quora (organic & paid) & Reddit (organic) which has led to tangible lift in Brand Reputation along with awareness - Social Media Marketing Strategy & Optimization - Team Management
University of the PeopleDigital Marketing Coordinator
Jul. 2021 - Mar. 2022
TresVistaAssociate, Marketing & Corporate Communications
Sep. 2020 - Jul. 2021Albeit a short stint, my role was salient, when it comes to crafting the identity of the brand. I also orchestrated end-to-end planning and execution of the brand's digital marketing initiatives. - Crafted Brand Proposition - Catalyzing Your Impact that also became the brand tagline - End-to-end digital identity setup - included coming up with website architecture & coordinating execution of Web UX & UI work almost single-handedly
Dentsu WebchutneySr. Account Manager
Apr. 2019 - Jul. 2020Mumbai, Maharashtra, IndiaHats worn: Account Planning & Management Team Lead, Social Media Planner & Website Experience Planner for brands in BFSI, Luxury Lifestyle E-commerce & Online Gaming categories.
Law & Kenneth Saatchi & Saatchi Pvt Ltd.Sr. Brand Associate
May. 2017 - Mar. 2019MumbaiHats worn: Account Planner & Manager, Social Media Planner, Website Experience Planner, Business Development Professional for BFSI, Lifestyle, Aviation & Industrial Tech brands of Global footprint. - Product Marketing Strategy, Management, Execution & Optimization for Aditya Birla Group's Liva (ingredient marketing - B2B2C), various products from Siemens India (B2B) - Digital Marketing (Social Media Marketing) for Liva, Mumbai International Airport, Siemens India - Business Development - included market research, pitching, co-ordination & team management - Account Management & Planning - included resource allocation, team management, budgeting, forecasting trends & client relations
Gozoop Online Pvt LtdSr. Account Executive
May. 2016 - Apr. 2017MumbaiHats worn: Content Planner, Social Media Planner, Account Planner & Manager for various product segment for Dell India - Product marketing for Dell PC's & 2-in-1 laptops - GTM Strategy for Dell XPS 13 & Dell Enterprise - Content Marketing & Social Media Marketing for Dell India & Dell Enterprise
KJSCE Students' CouncilLiterary Head
Jul. 2014 - Apr. 2015Mumbai- Responsible for all written material in marketing & PR collaterals for various technical and cultural events held in college - Organized Ubiquiztous, the annual inter college quiz competition by K.J. Somaiya college of Engineering for the academic year 2014-15 - Organized Big Somaiya Debate, the annual inter college debate by K. J. Somaiya college of Engineering for the academic year 2014-15 - Part of the team that successfully organized various annual technical & cultural events
YOUTHOPIA.Writer
Jan. 2014 - Mar. 2014MumbaiWriting articles under various sections such as Music, Movie Criticism, Societal subjects, Opinions, etc. that spoke of the Indian Youth’s interest.
The Collegian WorldAssistant Editor
Jun. 2013 - Dec. 2013Mumbai• Core Content Writing Team Member for the (then) fortnightly newspaper meant for the youth of Mumbai • Editing of articles of all the sections that qualify for the website (online) and the newspaper (offline)
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