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Work Background
Louis HotelsExclusive Collection by Louis Hotels - Ambassador & Curator
Dec. 2023 - Jul. 2025Athens, Attiki, GreeceI managed the brand’s global presence through innovative sales, marketing, PR, and content strategies. My role was to ensure each property shone in the competitive travel sector, through storytelling, strategic outreach, and global sales. The Exclusive Collection features four distinctive Greek island properties: Theoxenia Mykonos, Once in Mykonos, Asterion Suites & Spa, King Jason Zante, and Apanemi Restaurant Mykonos. Copywriting & Content Creation:
I wrote high-impact content across platforms, including website copy, social media captions, sales materials, newsletters and press releases. Public Relations:
Cultivating relationships with leading media outlets and influencers globally.
Securing premium travel articles in global publications such as Forbes, CN Traveller, the Times and many other titles.
Creating and leading press trips and briefing media on site.
Being interviewed by media globally. Selecting and managing influencer visits. Global Sales, Business Development:
Strategy - leading global sales efforts, forging key partnerships. Securing prestigious collaborators, such as wellbeing experts, photographers, Michelin starred chefs. Developing wellbeing programming and outreach for Purai Spa by Idolo Zakynthos, Asterion Spa & So Spa Mykonos. Sales Roadshows:
Presenting at luxury travel sales roadshows; presenting to travel advisors, and industry professionals in New York, Boston, Miami, Dallas, LA, Geneva, Zurich, Paris, London, Milan, Mykonos, Dubai, Abu Dhabi, Riyadh, and Qatar. Leading partnerships with Tablet, Mr and Mrs Smith, Design Hotels, Marriott, Serandipians, XO, Little Emperors. Showcasing the properties: • LE Miami • ILTM Cannes • Serandipians President’s Club in Nice • Design Hotels Curated Sessions in Paris, London, New York, Milan. • Loop Luxury Croatia. • Unite UK. • Unique Mykonos. Event Management:
Curating hotel events, wellbeing programming in Mykonos and Crete, crafting experiences worldwide.
Soho House & CoFounding Committee Member
May. 2023 - Jul. 2025Athens, Attiki, GreeceAppointed by Soho House & Co.’s, Cities Without Houses, as a founding committee member for Soho House Athens. I closely collaborate with the CWH directorial team in Rome, to organise exclusive pop-up events in Athens, fostering the Soho House CWH membership community and creating exceptional experiences. Passionate about building connections, curating unique events, and championing creativity within a global network of professionals.
House Of ShilaDirector Marketing And Business Development
May. 2022 - May. 2023Athens, Attiki, GreeceAUM Hotels & The House of Shila Collaborating closely with the Founder / CEO and Creative Director, I played a key role in shaping the marketing, events, sales, operations, and business development strategy for AUM Hotels. This visionary portfolio includes Shila and Mona in Athens, as well as Rosa in Brooklyn; art particulier hotels that blend urban boudoir accommodations with a membership club. Together, we transformed these properties into hallmarks of artistic and experiential hospitality. Mona Hotel Launch – A Cultural and Connectivity Hub in Athens In 2021, I worked alongside the founder and creative director to deliver the successful launch of Mona Hotel in Monastiraki, Athens. This industrial, creative space quickly became a the talk of the town for its design, pop-up events and collective: • Strategic Development: Partnered with the in-house team to craft and implement Mona’s business development, marketing, and PR strategy. • Event Curation: Designed and delivered a robust weekly events calendar, including: • Chef’s table supper clubs • Pop-up art exhibitions • Underground club nights • Live rooftop music events • Wellbeing activations • Private & corporate functions for high-profile clients such as L’Oréal, Amazon, Soho House and renowned Greek painters. • Brand Positioning: Helped establish Mona as a sought-after destination. The House of Shila – A Global Members’ Club With the executive team, I contributed to the operations and evolution of AUM’s properties into The House of Shila, a global members’ club connecting Shila and Mona in Athens with Rosa in Brooklyn. • Concept Creation: Co-developed the concept and marketing strategies. • Cross-Property Coordination: Ensured consistency across all properties. Shila Athens – A Timeless Urban Retreat At Shila, an Athenian boutique hotel celebrated for its timeless aesthetic and artistic spirit, through digital outreach and events we enhanced the property’s reach.
Royalton InvestmentMarketing, Sales, PR, Business Development and Marketing Head
Aug. 2020 - Dec. 2023Dubai, United Arab EmiratesHeading up all the outreach, business development, events and content for Royalton Investment; managing a diverse portfolio of assets across Yachting, Hospitality, Wellbeing and Technology. My role centered on driving innovation, fostering strategic global partnerships, negotiating with industry leaders and shaping bold concepts to redefine life aboard megayachts and at their destinations. Collaborated closely with the founder to conceive, develop, and execute the marketing, branding, communications, digital strategies, events and sales consulting for the launch of CS Club; a visionary private membership club designed to elevate the megayacht experience. Developed all the outreach and programming for wellbeing at sea initiatives and spa on board services. Partnered with Mindvalley in Dubai for the production of holistic events on board an 82m megayacht. These included breathwork sessions on deck with Niraj Naik and RTT therapies with Marisa Peer. Every aspect of the project was meticulously crafted to embody exclusivity and sophistication, setting a new benchmark for luxury and the art of nautical living.
Original SensesMarketing Director
Jan. 2020 - Nov. 2024Athens, GreeceDeveloped and executed the marketing, digital and social media strategies and content for Original Senses and Original Senses Greece, a luxury travel and events agency and a Greek DMC specialising in creating unparalleled experiences globally and in Greece. Curated and authored compelling digital, newsletter and print content that brought the brand’s essence to life, including monthly travel newsletters, set departures guides for global destinations, and social media content and captions for the brand’s three accounts. Provided the copywriting for the launch materials and website of Elements Greece, a bespoke yachting service connecting iconic Greek islands. Secured partners and artists for the design of bespoke branded gifts for partners and clients. Each project aimed to inspire discerning travellers to explore the magic of Greece, and to encourage Greeks to break boundaries and embark on epic travels abroad, blending storytelling with strategy to create unforgettable voyages.
Elpis GlobalFounder & CEO
Apr. 2018 - Apr. 2025London & AthensFounder of Elpis Global, an award-winning creative agency and hub for ingenuity, where ideas transcend boundaries and flourish into narratives that inspire. From marketing and communications to event curation, content creation, sales and business development, we are a crucible for crafting projects that are as thoughtful, as they are impactful. With a presence in both London and Athens, and a reach that spans continents, Elpis Global ventures into the worlds of hospitality, fashion, business entertainment, and philanthropy. We have collaborated with respected hospitality havens: the Mandrake London, South Place London, W Costa Navarino, Mona Athens, Shila Athens, the House of Shila, Bill and Coo Suites and Lounge, Bill and Coo Coast, Bill and Coo Villas, Thalassa Kefalonia, Parilio Paros, Andronis Santorini, Myconian Collection, Mykonos Theoxenia, Once in Mykonos, Domes Crete, Mitsis Crete, Asterion Suites and Spa Crete, King Jason Zante Spa Zakynthos, So Spa! Mykonos, Valmont Spa, Idolo Spa Zakynthos. Our collaborations include celebrated restaurants like Apanemi Mykonos, Infinity Mykonos, Beef Bar Mykonos, Yevo Mykonos, Coozest Mykonos, 35 & Matter Crete, Haroub & Pisco & Watergarden Zakynthos & the Dalliance House Athens. Beyond brands, we’ve partnered with creative souls; authors, actors, designers, perfumers and visionaries such as Alex Michaelides, Stefania Goulioti, Daphne Alexander, Diane Alexandre, Hannan Bahamdan, the Global Fashion Exchange, Sust Style, Azzi Glasser, as well as Sothebys UK and the Blender and Breeder galleries in Athens. Our passion lies not only in brand development, but in experiences that echo. From Los Angeles red carpets to Dubai supper clubs, we curate moments that reshape perceptions and deepen connections. Brands are brought to life life across cultures and continents, blending storytelling with strategy, and elevating each venture with bespoke branding, digital mastery, and an unwavering commitment to excellence.
Athens InsiderContributing Editor
Apr. 2018 - Nov. 2023Athens, GreeceEdited and wrote for Athens Insider, the leading English-language lifestyle magazine in Greece, contributing to its quarterly print issues, weekly newsletter, and daily multi-channel social media presence. As the flagship brand of Insider Publications, Athens Insider is renowned for publishing lifestyle and general interest magazines and guides since 2001. Through compelling storytelling, editorial precision, and engaging social media content, I helped shape its voice and connect with a diverse international audience.
21st Century FoxDirector of Affiliate Marketing, National Geographic & 21st Century Fox, Europe & Africa
Jun. 2017 - May. 2018London, United KingdomAs the Trade Marketing lead, I drove the strategic vision for 21st Century Fox and National Geographic across Europe and Africa. I played a key role in supporting multi-million-dollar partnerships with clients such as Sky TV, building affiliate partnerships, and implementing innovative strategies. My work included guiding and training the 21CF trade marketing teams in all our markets and collaborating with the Senior Executive teams in Europe and Africa, to amplify flagship projects and achieve fiscal targets. Strategic Leadership Across Channels and Markets • Affiliate Marketing Excellence: Designed and executed tailored marketing strategies to strengthen affiliate partnerships and enhance the reach of all our on-air and digital brands. • Global Campaigns: Managed high-value marketing initiatives that supported large-scale partnerships, boosting revenue. Campaign and Asset Development • Integrated Campaigns: Designed and implemented innovative campaigns that seamlessly integrated digital, PR, and experiential elements, ensuring maximum impact. • Creative Asset Creation: Collaborated with in-house creative teams and agencies to produce high-quality promotional materials, including reels, digital content, and trade presentations, tailored to resonate with diverse audiences. PR and Event Strategy • High-Profile Events: Planned and executed VIP events including FOX events at the Emmys in LA, affiliate activations, and consumer showcases to promote key projects and strengthen stakeholder relationships across Europe and South Africa. Results and Impact • Played a key role in expanding affiliate partnerships, achieving significant growth in revenue and market presence. • Enhanced the visibility of National Geographic’s unique offerings through impactful B2B campaigns and strategic collaborations.
Fox Networks GroupDirector, Trade Marketing and Communications, FNG Europe and Africa
Dec. 2013 - Jun. 2017London, United KingdomAs part of the senior sales and marketing team at Fox Networks Group, I drove revenue growth and shaped trade marketing strategies for European and African markets for over 200 channels. Key Responsibilities & Achievements • Revenue Growth Support: Collaborated with the senior sales team to drive significant revenue growth across European and pan-regional deals. • Strategic Brand Elevation and Events: Crafted innovative strategies to raise FNG’s sales profile with key clients and agencies, ensuring consistent and impactful communication. Organised multi-destination events with the local teams including the premiere for Leonardo di Caprio’s ‘Before the Flood’ documentary at Leicester Square London and the Chatelet theatre in Paris. • I played a key role in supporting multi-million-dollar partnerships with clients such as Rolex, implementing innovative strategies. • Digital Leadership: Delivered cutting-edge digital campaigns using paid media, social platforms, AI, chatbots and sponsorships to drive engagement and awareness. • Award-Winning Projects: Led marketing and PR for critically acclaimed series, including ‘Jane’ with Jane Goodall and ‘Before the Flood’with Leonardo di Caprio.’ • Portfolio Leadership: Directed cohesive marketing strategies for National Geographic’s expeditions, documentary films, and TV channels, as well as the diverse slate of 21st Century Fox entertainment channels including the Walking Dead, 24, Modern Family. • Trade Marketing Leadership: Defined and implemented the Trade Marketing strategy for the pan-regional market, achieving measurable results. • Budget Management: Oversaw the Trade Marketing budget for the pan-regional market, delivering strong returns on investment. • Cross-Regional Coordination: Partnered with local FNG marketing teams create synergies in sales. • Global PR Alignment: Coordinated with global Fox and National Geographic Channel PR teams to develop cohesive strategies.
Fox International Channels (FIC)Head of Marketing and PR National Geographic and National Geographic Wild, UK
Dec. 2012 - Dec. 2013London, United KingdomI led the Marketing and PR efforts for National Geographic Channel and National Geographic Wild in the UK, driving innovative strategies to elevate brand awareness and engage audiences across diverse platforms. My role focused on integrating bold campaigns, iconic storytelling, and strategic collaborations to bring the channels’ unique offerings to life. Key Achievements & Responsibilities • Integrated Consumer Campaigns: Directed end-to-end consumer marketing initiatives, aligning campaigns with the channels’ platforms. This included overseeing publicity campaigns, promotions, web marketing, sponsorships, and events to amplify the reach and impact of key content. • Strategic Brand Communication: Articulated the brands’ characteristics and unique selling points to affiliates, agencies, media partners, clients, and the broader market, ensuring consistent messaging across all touchpoints. • Digital & Social Media Leadership: Designed and executed digital-first and social media campaigns to support flagship programming, engaging audiences and driving tune-in across platforms. • Campaign Budget & Strategy Management: Oversaw the budget, strategy, and execution of both Above-The-Line and Below-The-Line campaigns for major series. • Event Conceptualisation & Execution: Conceived and organised press events, screenings, and junkets to support channel premieres, fostering media engagement and strengthening industry relationships. Impact • Drove the successful launch and sustained growth of major series through multi-channel marketing campaigns that resonated with audiences and stakeholders. • Enhanced the channels’ market positioning by combining creative ingenuity with strategic planning, ensuring being synonymous with quality storytelling and adventure. • Built deeper connections with audiences and partners by integrating digital innovation, event experiences, and a strong focus on the channels’ core values.
Fox International Channels (FIC)Head of Marketing, PR and Digital, FIC Greece, Cyprus and Malta
Jan. 2009 - Dec. 2012Athens, GreeceWith a small executive team we spearheaded the launch, positioning, and growth of the Fox International Channel brands: including FOXlife, FOX, National Geographic Channel, NGC Wild, Nat Geo Adventure, and Baby TV across Greece, Cyprus, and Malta, driving innovative strategies to establish these channels in the region. Key Achievements & Responsibilities • Channel Launch & Positioning: Successfully launched and positioned multiple channels, crafting tailored strategies resonating with local audiences while maintaining global brand alignment. • Integrated Marketing Campaigns: Designed and executed brand and content-specific consumer marketing and communications campaigns, elevating viewer engagement across all markets. • Programming & Scheduling Leadership: Supporter programming for both factual and entertainment channels, ensuring a balanced and engaging lineup that maximised audience reach. • Ad Sales & Sponsorship Support: Partnered with the sales team to develop ad sales materials, new product concepts, sponsorship opportunities, driving revenue growth and advertiser interest. • Digital Leadership: Managed the launch and content strategy for all channel websites, ensuring seamless user experiences and aligning digital efforts with broader marketing initiatives. We drove audience interaction and community growth. • Event Production: Crafted a multitude of innovative events including a pop-up interactive dinosaur experience in a Mall, and the first global zombie walk in support of ‘The Walking Dead.’ Impact • Established the Fox International Channel brands as leaders in factual and entertainment programming across the region, delivering campaigns that resonated deeply with local audiences. • Successfully built a robust digital presence, increasing engagement and creating new touchpoints for viewer interaction. • Supported the commercial success of the channels by negotiating the sales of channels to platforms Greece, Cyprus and Malta.
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