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Work Background
MicrosoftContent Designer, Azure AI Foundry
Oct. 2023 - Mar. 2025via Allovus Creative ServicesCollaborate to create smooth, easy-to-use experiences for AI app developers in Azure AI Studio. Work with UX designers, UX researchers, product managers, and the development team on multiple features throughout the product, crafting useful, informative content to help users easily develop their AI solutions.
MicrosoftSenior Copywriter / Content Designer: Modern Work Customer Co-Innovation (MWCCI)
Aug. 2021 - Oct. 2022Strategized and wrote all UX, end-user adoption, and marketing content for pilot products developed in co-innovation engagements with top-tier Microsoft customers. Named co-inventor on 6 pending U.S. patents.
• Collaborated directly with customers and internally cross-discipline and cross-org, working closely with PMs and engineering
• Developed and maintained project-specific lexicons and style guides
• Wrote all product-related UX copy including error messages, confirmations, notifications, etc.
• Led and executed comms strategy and deliverables for customer pilots; developed and wrote all pilot-related messaging including onboarding documentation, marketing websites, etc. for all pilot projects
• Responsible for writing and producing the monthly MSFT-internal team newsletter and for creation and maintenance of the internal team SharePoint site • Assisted with marketing communications efforts including storytelling, video, etc.
• Member of winning team, Spring 2022 Hackathon “Best Microsoft Core Values Hack” Links to a few public-facing final products I worked on are below.
MicrosoftSenior UX Content Strategist - Modern Work Customer Co-Innovation
Oct. 2020 - Apr. 2021via ALLOVUS Creative PartnershipsAs part of the Modern Work Customer Co-Innovation Team, I design content for incubation projects based on Microsoft 365 products (see above; role converted to FTE).
MicrosoftSenior UX Content Strategist - Microsoft Research Foundry99
Apr. 2020 - Sep. 2020via ALLOVUS Creative PartnershipsAs the sole writer/editor at Foundry99, a startup incubator within Microsoft Research, I'm responsible for in-product UI/UX copy, website copy, and content strategy for cutting-edge new products and services. On a given day I might write a marketing email; edit and post a notice for our SharePoint site; collaborate on user flows for a web app and write hint text, dropdown menu copy, and other UI language; and brainstorm new opportunities and functionality for a mobile app. • UX research: collaborate on research plans; write and edit user surveys; conduct user interviews
• Work with cross-functional teams including design, engineering, and research to ideate, refine, and build products and communications
• Write and edit UX/UI copy for mobile and web apps; collaborate on complex user flows and logic
• Write copy for public-facing and Microsoft-internal websites; edit and write for a lay audience on complex topics such as machine learning and cryptography
• Write and oversee sends on marketing emails, push notifications, and in-app notifications
MicrosoftSenior Copywriter
Jan. 2017 - Jun. 2019via Rational InteractionPart of the Relationship Marketing pod on the Microsoft Brand Studio team. Wrote copy for emails, blog posts, and in-product messaging (a lot of those yellow bars you see when you open Word or Excel).
• Completed over 140 separate projects, with an average of 3 deliverables each, in 30 months • Wrote Office 365 B2C and B2B newsletters with a combined reach of >9.7 million users monthly
• Worked with localization team to facilitate translation for dozens of markets
• Recommended A/B tests and strategies • Created if/then documentation for dev team for use with dynamic content in emails
• Strategized and wrote copy for comarketing projects with partners including Adobe and Mile IQ • Mentored and guided junior writers and designers
• Developed a system of tagging images with alt text for consistency and to avoid repetition of work
• Presented directly to internal stakeholders and leadership
Toolhouse Inc.Copywriter & Content Strategist
Jun. 2012 - Feb. 2016Bellingham, Washington AreaAs the agency’s sole copywriter, wrote copy for websites, mobile apps, videos, emails, social media, and print. Determined project strategies and tactics using data from A/B tests, analytics, and usability studies. • Strategized and wrote all content for a ~$2.5M 3-website suite
• Managed a Facebook community for a hemophilia patient group. In 2014, increased page likes by 56%, daily page reach by 17%, and average daily page engaged users by 75%
• Worked within rigorous regulatory environments of pharmaceutical Promotional Review Boards
• Strategized, named, wrote all content for, and implemented Intuit’s first-ever Vine video marketing on the microsite “How to Hide from Clients”
• Assisted with website transitions to Adobe Experience Manager (AEM) by authoring content, proofing pages, and organizing assets within the Digital Asset Manager (DAM)
• Presented directly to clients at Intuit, Novo Nordisk, and Phonak
Dish It UpMarketing Director, Culinary Program
Jan. 2010 - Jan. 2012Seattle, Washington, United StatesWrote all web, email, and print marketing content related to culinary education program. • Overhauled email marketing program and increased subscribers by ~200% in 2 years
• Increased class attendance by ~30%
• Managed staff of 10 including hiring/firing and scheduling
Culinary CommunionMarketing Director, Co-Owner
Aug. 2001 - Mar. 2009Developed all messaging, branding, and marketing strategy. Managed all marketing; conceived and wrote all content for web, email, print advertising and collateral, trade shows, and B2B campaigns. • Grew the company from an unfunded startup to $650K+ in annual revenue
• Developed email marketing program; grew list to over 7,500 subscribers • Managed European culinary tours with $30K budgets • Managed staff of up to 9 including hiring/firing and scheduling • Concepted, strategized, and managed trade show booths at events such as “Seattle Cooks!” and “Taste Washington,” plus in-store promotions, farmers market demonstrations, etc.
• Conceived, organized, and ran Rusty Chef (2002–2004), an amateur cookoff which raised a total of ~$150K for charity beneficiary FareStart
• Developed teambuilding for orgs including Microsoft, Amazon, Expedia, and Gourmet Magazine
FreelanceFreelance Copyeditor & Proofreader
Jan. 1994 - Jan. 2001Clients included the University of Idaho Press; Oregon Historical Society Press; Lippincott Williams & Wilkins. • Proofread galleys for Basic Clinical Pharmacokinetics, 3rd edition, a pharmacist’s handbook, where one decimal point out of place could disastrously affect patient care
University of Idaho PressEditorial Intern > Line Editor > Managing Editor
Jan. 1992 - Jan. 1995Copyedited and proofread scholarly texts; worked with authors on manuscript development.
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