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Work Background
SANCRIS Linhas Fios e ZíperesMarketing Product Management
Feb. 2022 - Mar. 2023Brusque, Santa Catarina, BrazilSancris - Among the 500 largest in South Brazil, located in one of the largest textile poles in the world, attending the LATAM market. Recognized for producing the best yarns, threads, and zippers in Brazil. Role - Provided insights into a matrix organization with 3 units. Collaborated cross-functional with Sales teams to ensure alignment of marketing initiatives and engaged projects according to business goals. Reformulated corporate communications maximizing branding, improving the customer journey, and implementing employer branding through campaigns/events for +800 employees. Devised brand language (brand tone of voice, etc.). [Delivered]
-Implemented tools like chatbots growing organization with AI software, enhancing customer experience satisfaction, improving the messages' quality and streamlined processes, reducing waiting time by 50%. -Supported product implementation in catalogs and other materials. -Planned content for offline/digital channels and programs like B2B websites/e-commerce, using design thinking to promote an intuitive and engaging customer journey. -Conducted UX research to create elements in digital interfaces.
-Enhanced internal and external communications, reinforcing company culture, managing relationships, and collaborating with stakeholders to achieve successful project completion.
-Interacted with suppliers and third parties to track progress and project deliverables. Scheduled meetings and documentation catch-ups.
SANCRIS Linhas & FiosCustomer Sales Representative
Sep. 2021 - Feb. 2022Brusque, Santa Catarina, BrazilRole - Streamlined customer relationships and maintained a full knowledge of products and services, resolving day-to-day queries from clients, negotiating orders. Drove customer engagement and experience improvements through direct channels. [Delivered]
-Addressed customer needs by communicating accurately, researching and checking documents, and monitoring products delivery. -Listened to clients' needs and offered smart solutions at each stage of the customer journey. -Coordinated activities such as payments, logistics routes, production, and sales interacting with cross-functional teams, improving customer service standards. -Standardized the customer cycle.
-Performed in CRM, managing Accounts, documenting sales processes.
SANCRIS Linhas Fios e ZíperesFinancial Sales Representative
Dec. 2020 - Sep. 2021Brusque, Santa Catarina, BrasilRole - Covered the Manager's license, improving negotiation, insights, and data analysis skills, demonstrating deep customer focus in dealing with financial processes. [Delivered]
-Reports to CEO and Senior managers, attaining business goals.
-Assisted in budget management and adherence to timelines, impacting the delinquency rate through credit negotiations, doing regular reviews.
-Oversaw list import processes, making sure the information and data being collected properly.
-Controlled financial conciliation with Institutions, clients' accounts/payments, monitoring ERP database daily. -Supported Sales representatives and clients with data, focusing on quantitative and qualitative outcomes.
CS Consultancy and AdvisoryMarketing Consultant
May. 2020BrazilSpecialize in Strategic Business Planning, Customer Marketing Management, and Branding attending retail, advertising agencies, institutions, media outlets, companies, and professionals. My approach ensures the positioning of brands with planning and go-to-market execution. Promote actions improving Branding Strategy and Marketing solutions. Proficient in managing and operationalizing digital and offline channels, including social media, email/CRM, sites and landing pages. Tactics for inbound/outbound and B2B/B2C sales. Executing product launches and campaigns, extending to operational team training. Implement, evaluate, and manage marketing tools and digital systems (e.g., CRM, RD Station, marketing automation, analytics platforms) to support marketing campaigns, improving conversion rates and customer experience. Training AI platforms (digital self-service) evaluating prompts and sophisticated language, improving UX with more assertive responses/recommendations. Familiar with virtual environments and webinar meetings, such as Teams, Zoom, Google Meet, and Agile tools such as Asana, Jira, Kanban, Slack, and Trello. I pride myself on helping entrepreneurs expand their businesses and voice on media channels, and contribute to projects from companies that are referenced such as VISIA Agency. Produced a special project with "Grupo O Município", reaching +55k people with content distribution via WhatsApp + social media audience.
Agência BeMarkAccount Project Manager
Feb. 2015 - Feb. 2020Brusque, Santa CatarinaBeMark Agency: Marketing, Brand Strategy, Digital, Market Research, Campaigns, Products and E-commerce. Role - Acted as an interface, managed the liaison between clients-teams for digital/traditional programs, providing excellent service. Planned and supervised campaigns ATL/BTL across channels to drive lead generation, acquisition and brand awareness. Facilitated communication, ensuring parties understood client needs. Drove programs, improving engagement, defining portfolio innovation, market research, media plans, increasing B2B/B2C sales. [Delivered]
-Grew agency's accounts by 100% through personalized service and Marketing 360 plans, with a loyalty focus.
-Led operations, managed stakeholders, overseeing +10 accounts.
-Managed +9000 hours of project work, approved assets, and redefined designs aligning activations/comms.
-Executed rebranding and mkt mix, increasing sales for "Brusinox" by 20-30% in +30 countries/markets.
-Streamlined workflows, optimized processes. Resolved issues promptly, minimizing timelines/budgets impacts.
-Boosted product launches and inbound/outbound campaigns, increasing brand visibility.
-Led digital transformation for "Valletex" increasing Facebook followers from 0 to 10k through targeted content.
-Created briefs/reports on channel impacts, conversion rates, and revenue generation.
-Identified risks and developed contingency plans to mitigate them, controlling traffic. Ensured projects met quality standards.
-Analyzed performance, tracking ROI/KPIs, providing insights to optimize campaigns and CX.
-Administered deadlines, vendors, budgets, ensuring resource availability and utilization.
-Reduced go-to-market time, maintained customer satisfaction. Guaranteed 100% rental rates for AMO Real Estate.
-Complied roadmaps for share maintenance/sales leverage. -Coordinated projects/campaigns, from initial idea to production/recording and media placement.
-Supervised A/B tests and segmentation. Analytics: Google/Facebook/LK Ads.
Sunseeker International LtdInternational Customer Service Representative
Jul. 2014 - Dec. 2014Balneário Camboriú, Santa Catarina, BrasilBoatSul - Ex-Sunseeker UK dealer. The brand is the world's leading in the yacht product field. Role - Acted as the primary contact point for customers, addressing inquiries and complaints, and providing best-in-class product solutions according to compliance. Worked closely with the Global team in the United Kingdom and back office to clarify orders, ensuring adherence to the highest design standards. Product price from R$ 6M. [Delivered] -Organized fairs and launch events for + 200 VIP clients, enhancing brand visibility, incorporating market trends into planning to stay ahead in the product field, and fostering customer loyalty.
-Managed complex end-to-end projects, ensuring adherence to schedules and operational success within budget. Supervised processes, collected data, and presented insights to stakeholders.
-Delivered exceptional customer service, solving issues promptly and supporting clients.
-Identified risks, developed contingency plans, and executed tasks with precision, saving 30% on quotes.
-Coordinated activities to deliver projects and plans on time. -Executed tight deadlines, managed budgets, and vendor negotiations, organized invoices, reports, and administrative tasks, contributing to the smooth running of day-to-day activities.
-Monitored sales data to measure the effectiveness of plans, flagging issues where appropriate.
-Fostered team and service excellence, enhancing customer satisfaction, ensuring continuous improvement.
Record TVProject Lead Communication
Sep. 2011 - Mar. 2014Blumenau, Santa Catarina, BrasilRecord TV - The second-largest TV channel in Brazil. NDTV covers 40 cities in Santa Catarina. Role - Led daily operations, developed communication strategies, managed projects with flexibility, and ensured ethical material production that added value to the community. Built a vast network, engaging with stakeholders, organizing agendas, covering events and meetings, and executing video content. Led the creation of compelling storytelling, utilizing creativity, data insights, and clear and critical thinking. [Delivered]
-Top 10 finalists for the Journalism Longevity Bradesco Awards 2013.
-Connected people from sectors, built a vast network and rapport, engaging and ensuring aligned messaging with stakeholders.
-Produced 2-3 daily projects, resulting in +1,000 communications projects.
-Guided storytelling, extracting varying data with high levels of accuracy;
-Acted as a public relations representative, presenting on various topics. -Demonstrated strong written and verbal communication, synthesizing complex information, using persuasive techniques, research, and active listening. -Delivered messages tailored to the audience with empathy.
-Comfortable with multiple topics in a fast-paced environment.
HavanProject Lead Marketing
Sep. 2010 - Sep. 2011Brusque, Santa Catarina, BrasilHAVAN - Top 10 Brazil retailer' selling +350k products across categories such as electronics/clothing in +100 stores and e-commerce. Role - A robot dancing at the stores, fashion films, sponsoring carnival parade or sports team? Led high-impact projects, ensuring seamless integration of creative and strategic. Revitalized the company's marketing approach through innovative B2C activations aligning with business goals. Defined and implemented the 4P’s, go-to-market plans, and categories performance assessments. Provided insights and inputs for creatives. Executed initiatives to protect brand reputation and competitiveness, building consumer awareness, reporting to the CEO. Accomplishments: 500k HAVAN card customers across the country, growth in e-commerce by 100%, and 70% in the chain. [Delivered]
-Spearheaded the opening of 15 stores in 1 year, including the Distribution Center - Parada Havan, a milestone in LATAM retail, investment of R$ 25M.
-Doubled promotions (8 to 16/month). Led institutional campaigns, sponsors, and executed +200 projects ATL/BTL.
-Oversaw PR, suppliers such as 2 producers, analyzing data and media distribution to refine strategy/initiatives.
-Contributed to expanding the chain's in-store and online visibility, growing branding presence by 200%, increasing sales, and delivering profitable growth.
-Strong understanding of competitors and positioning, with the ability to assess and analyze market and quantitative research.
-Organized intern events like the 25th anniversary and the Christmas show with 100k visitors, generating organic media, enhancing consumer satisfaction.
-Conducted advertising content, overseeing design/production, leading insights and operations, managing partners to ensure perfect campaigns execution.
-Managed relationships with cross-functional teams such as Procurement.
-Drove projects across internal/external channels in 2 States.
-Tracked budget and invoices for programs, ensuring efficient allocation to maximize ROI.
Escala, MetraProject Lead Marketing
May. 2009 - Aug. 2010Blumenau, Santa Catarina, BrasilEscala, Metra - One of the largest Advertising Agencies in the South. Promote integrated Marketing/ Advertising. Focus on market research, branding and sales strategies improving consumer journey across innovative campaigns. Role - Assisted Account Manager with a client focus, serving as the interface between internal and external teams, media, and operations. Oversaw projects end-to-end within all Marketing Mix scopes ensuring high quality, smooth project development flow, managing stakeholders, and delivering campaigns on time/budget with exceptional customer service. Launched brands like Cardioprime, maximized revenue for accounts such as Ford regional, led initiatives for the Public sector (Gaspar/SC City hall), and supported other brands such as "Meninos e Meninas" expand units, growing 35%. Drove processes and continuous improvement initiatives. [Delivered]
-Streamlined traffic processes, monitored schedules, and mapped delivery stages resulting in a 50% reduction in changes, and eliminating delivery project delays.
-Launched products and enterprises such as Shopping Park Europeu.
-Approved campaigns, managed suppliers, media outlets, budgets, teams, enhancing quality, controlling costs.
-Identified opportunities/threats for clients' growth, conducted market research, enhanced media strategy. Conducted meetings to provide valuable insights.
-Created briefs, coordinated targeted projects increasing market share through creative actions. -Implemented ATL/BTL campaigns and negotiated collaterals production (outdoors, folders, gifts, media, etc.), achieving better deadlines and prices with suppliers.
-Led Projects 360, engaging with an agile approach, and driving brand portfolio growth. -Problem-solving, reduced conflicts, increasing client and partner satisfaction, meeting project scopes. -Tracked workloads, measured ROI, analyzed market data and KPIs and produced reports.
NSC ComunicaçãoCommunications Project Coordinator
Jul. 2008 - Apr. 2009Blumenau, Santa Catarina, BrasilNSC TV - An Affiliate of TV Globo, is the second-largest commercial TV channel in the world. Role - Actively participated in special projects such as the Climate tragedy in 2008, producing video content, working in Blumenau/SC after learning about a new culture in Chapecó. Supported Chief Editors and teams to achieve a TV Globo award by planning daily tasks for live news programs, optimizing productions, managing high levels of ambiguity. I honed strong analytical, communication, reports, as well as interpersonal, problem-solving, resilience, autonomy, and negotiation abilities. [Delivered]
-Established contact with sources, and organized operations to overcome unforeseen events, ensuring smooth projects production under unpredictable circumstances.
-Interacted with stakeholders, including newscaster William Bonner, authorities such as the Governor of Santa Catarina, and popular representatives, promoting engagement, connecting with any interlocutor with empathy. -Demonstrated excellent command of active listening and storytelling, effectively communicating key messages, delivering projects under pressure.
-Produced accurate content review and copywriting for several audiences, edited materials, researched and collected data. Updated methods for continuous improvement, with high attention to detail.
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