Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
BRITA GroupSenior Trade Marketing Specialist
Jan. 2025Madrid, Comunidad de Madrid, España
LARQ(Channel) Marketing Specialist - International
Jun. 2023Alemania◾️ Led and executed trade and channel marketing initiatives across Western Europe, boosting brand visibility in premium retailers like Selfridges, John Lewis, Amac, KaDeWe, and Printemps.
◾️ Developed POS materials and VM guidelines rolled out in over 100 retail locations including Amac, Best Buy Canada, and John Lewis, ensuring consistent and elevated brand presence.
◾️ Managed co-branded campaigns and in-store activations by aligning LARQ’s marketing calendar with retailer initiatives, driving traffic and awareness across online and physical channels.
◾️ Supported business development and distributor sales enablement through localized toolkits, training assets, and retail marketing strategies across Europe and North America.
◾️ Organized and represented LARQ at key international trade shows such as Maison&Objet (Paris), PSI (Düsseldorf), Outdoor by ISPO (Munich), Ambiente (Frankfurt), IHS (Chicago), and Outdoor Retailer (Salt Lake City).
Freelance (Self employed)Marketing Specialist and Customer Success
Jul. 2019 - May. 2023Remote◾️ Digital marketing consultant for SMEs in diverse industries (FMCG, entertainment, lifestyle, education, etc.), improving their social media presence and their online conversion rates by drafting tailored marketing strategies. ◾️ Successfully implementing said strategies in collaboration with other professionals, to create outstanding digital campaigns, with an overall customer satisfaction rating of 4.8/5.0.
◾️ Redefined a 20K followers influencer branding strategy and participated in her content creation process for 10 months, contributing to a 500% growth in her follower base in that period, laying the foundations for further growth until today (330K followers).
◾️ Freelance content writer for Es-Fascinante's online magazine on sustainable beauty, researching industry publications and sharing insights for consumers.
◾️ Closely collaborated with the Spanish Chamber of Commerce for the Spanish representation in NY's AW2021 Fashion Week events.
Daitai AgencyCo-Founder and Brand Strategy
Jul. 2019 - Jan. 2021Madrid, Spain and New York, USA.◾️ Guided 10 micro influencers in gaining a recurring source of income through the promotion of specific beauty products by analyzing their fan base and creating ad hoc product assortments. ◾️ Created a communication plan, developed content for their channels and reviewed the impact data to eventually redirect the strategy.
Imperial Brands PLCTrade Marketing Executive
Sep. 2018 - Jul. 2019Madrid, Community of Madrid, Spain◾️ Implemented the yearly marketing plan and supervised over 20 points of sale located in duty-free stores in airports. ◾️ Coached and mentored sales staff on advertising strategies for new product launches, incorporating latest market trends and practices.
WolfordTrade Marketing Specialist Northern Europe (UK, Benelux and Scandinavia)
Sep. 2016 - May. 2018Antwerp, Belgium◾️ Managed relations with key accounts and maintained a close collaboration with B2B clients, guiding them on promotional offerings and events and providing them with the necessary marketing tools.
◾️ Designed the strategy and events for product launches in partnership with some of Europe's main points of sale such as Selfridges (London, UK), Veritas (Belgium) or DeBijenkorf (Netherlands). ◾️ Assisted in the design of the communication strategy to launch the first sustainable and compostable line of products, Cradle2Cradle certified.
WolfordMarketing and Customer Service Responsible for Spain and Portugal
Jan. 2015 - Aug. 2016Madrid y alrededores, España◾️ Spearheaded the development and execution of the yearly marketing plan, drafted the communication strategy in collaboration with the press-agency Nota Bene and developed a promotional toolbox for B2B partners.
◾️ Organised the anniversary party for Madrid's store and the opening events of two additional points of sale in Mallorca and Puerto Banús.
WolfordMarketing and Customer Service Junior for Spain and Portugal
Nov. 2012 - Oct. 2013Madrid Area, Spain◾️ Oversaw all communication with clients, responding to inquiries and handling requests in a fast-paced environment, reducing response times and increasing customer satisfaction.
◾️ Evaluated market reports and presented findings on customer preferences and market trends to shape advertising plans.
GarridoInternship
Sep. 2012 - Oct. 2012Madrid, Comunidad de Madrid, España
Deutsche BankInternship
Jun. 2012 - Aug. 2012Madrid y alrededores, España
Intch is a Professional Networking App for the Future of WorkSee more people like Maria on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481750 people
21
Gerente de Marketing @ Westcon-Comstor
15
CTO @ BusinessBox
17
Motion Designer / Poscast Host
124015 people
21
Gerente de Marketing @ Westcon-Comstor
19
Chief Operating Officer (COO) @ Freelancer
17
Project Manager