With over 10 years of international experience across Europe and North America, I specialize in trade and channel marketing for premium and sustainable consumer brands. I've successfully driven visibility and growth in high-end retail environments (Selfridges, John Lewis, Printemps, KaDeWe, etc.), managing co-branded campaigns, in-store activations, and retail marketing strategy from concept to execution.
Currently at BRITA, and previously at LARQ and Wolford, I've led marketing efforts across multiple markets, crafted digital and physical campaigns, and coordinated global retail launches. I’ve also supported SMEs as a freelance marketing consultant, contributing to influencer growth, digital content, and brand storytelling.
I thrive in fast-paced, multicultural environments, blending creativity with data-driven execution. Native Spanish speaker, bilingual in English, and French and German basics.More...