adidasProgram Management Lead, Global Digital Innovation
Jul. 2020 - Nov. 2024Portland, Oregon Area• Led global digital innovation portfolio and program management team with focus on gaming, virtual goods, AI, spatial computing, and AR/VR/XR at adidas.
• Established and led the Gaming Governance Board, driving strategic alignment and investment analysis for all pilots and prototyping.
• Moderated new and emerging tech panels, including AI, upskilling teams and serving as a strategy, research and consumer insight point of contact for pilot opportunities.