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Work Background
Sonder Inc.Area General Manager
Mar. 2024 - Apr. 2025United States- Led market operations of a portfolio of 1,100+ short term rentals across 30 buildings in 7 cities in the US; holding P&L responsibility for >$39mm in annual revenue
- Managed a team of 85+ employees including senior managers, middle managers, and frontline workforce; cultivated consistent employee engagement scores above 8 out of 10
- Evaluated building performances through effective KPI tracking, reporting and analysis, using data to realign approaches
- Improved financial controls, right-sized direct costs, maximized revenues, and accurately tracked P&L’s to keep properties running profitably
- Partnered with Real Estate teams to secure optimal new buildings with accurate underwriting to maximize unit economics
Sonder Inc.Senior Operations Manager
Jul. 2020 - Mar. 2024Chicago, Illinois, United States- Scaled Chicago market from 100 to 400 short term rentals by pivoting from scattered single-unit vacation rentals into a cohesive portfolio of full-building ‘aparthotels’ while maintaining company-leading scores in guest experience, cost control, and employee engagement
- Delivered consistent 5-10% YoY cost savings by evolving local operating model including implementation of more efficient housekeeping SOPs, facilities management protocols, inventory controls, and staffing models
- Built a strong, tenured team by identifying, interviewing and developing highly qualified candidates for key positions
- Managed $7mm budget of spend by establishing relationships across multiple vendors including security, housekeeping, laundry, storage, and maintenance and leading all contract negotiations
- Built and fostered synergistic relationships with Landlords & Property Managers to sustain mutually beneficial operations
Sonder Inc.Building Openings Project Manager
Oct. 2018 - Jul. 2020Greater Chicago Area- Led the launch of over 500 apartments in 24 new building openings across 5 markets; awarded at company leadership offsite for achieving fastest move-in times in the company
- Prioritized critical-path tasks to complete projects on time, on budget with a seamless transition to daily ops team
- Implemented repeatable processes to achieve the fastest possible project completions
- Built a comprehensive financial model template used across full organization for project budget tracking
- Wrote company’s offboarding playbook after moving out of 200+ apartments and saving Chicago market a net of $300k in expenses by pioneering a consignment partnership with 3PL
Sonder Inc.Operations Coordinator
Jul. 2017 - Oct. 2018Greater Chicago AreaCoordinated the transformation of empty apartments into fully furnished, fully functional vacation rental Sonder units. Included painting, moving, installations, staging, photoshoots, and wiring for technologies.
Sonder Inc.Hospitality Agent
Oct. 2016 - Jul. 2017Chicago, Illinois, United States- Successfully executed a wide array of tasks to ensure perfect guest experiences across all of our 200+ units
- Tasks ranged from furniture building, technology troubleshooting, to guest deliveries and experience
- Maintenance focused: Installing ceiling light fixtures, replacing outlets, replacing faucets, troubleshooting toilets, fixing doors/locks, etc.
Rust-Oleum CorporationBrand Manager, Automotive & Removers
Sep. 2014 - Sep. 2016Vernon Hills, IL• Led the strategy of the $40MM Automotive Portfolio, especially Peelable Coatings
• Grew the Peel Coat® brand by +120% in revenue, +500bps in margin & launched 20 new products
• Presented products and complementary marketing initiatives to key customers (e.g. Walmart, AutoZone) in line reviews and retailer symposiums
• Innovated, brainstormed, and showcased new, creative product ideas regularly to executive teams
• Project managed all new product development and made the critical decisions on all key consumer touchpoints: formulation, packaging, labels, quality, pricing, marketing materials, and more
• Designed and led the execution of trade show booths at key events across the country
The Scotts Miracle-Gro CompanyRegional Marketing Manager
Aug. 2013 - Sep. 2014• Crafted and executed regionally-relevant in-store programs resulting in millions of dollars in sales at The Home Depot, Lowe’s, & Walmart stores across all products and brands in the company’s portfolio (Scotts, Miracle-Gro, Roundup, Ortho, TomCat)
• Collaborated with cross-functional teams across the US to successfully sell in the approval of unique regional marketing programs and new product innovations
• Composed new-to-world marketing campaign in FL showcasing benefits of well-maintained lawns to combat the negative press surrounding fertilizers on waterways; halted a -20% sales CAGR to +1%
• Leveraged Attitudes & Usage (A&U) research to uncover strong ROI insights in the Southeast
The Scotts Miracle-Gro CompanyAssistant Brand Manager
Sep. 2011 - Aug. 2013Marysville, OH• Optimized spend of multi-million dollar marketing budgets on the world’s top-selling, weed & grass killer brand, Roundup
• Developed & Implemented new marketing programs that resulted in +25% annual sales (2012) on the Extended Control brand line and +8% in total Roundup
• Launched online campaign in 2012 that led to +345% Roundup.com page views which encompassed new creative on Roundup.com, banner ads, Youtube page, and more
• Led cross-functional team in the design, manufacturing, and successful execution of in-store endcap display at 1,770 Lowe’s stores
• Enhanced bottom line profits by closely monitoring the P&L; eliminating unprofitable SKU’s and decreasing COGS across the board
The Scotts Miracle-Gro CompanyAssistant Marketing Manager
Jun. 2010 - Sep. 2011Marysville, OH• Synergized efforts with each brand team to provide custom SKU-level Excel reports monthly; outlining trends on the full spectrum of Scotts and competitor segments
• Analyzed category market results at key customers (Home Depot, Lowe’s, Walmart); provided critical data and awareness of untapped profitable opportunities to SMG leadership and brand teams
• Orchestrated synergistic, high impact promotions with the Scotts & Major League Baseball partnerships
Bloomington BrandsAssociate Brand Manager
May. 2009 - May. 2010• Facilitated the allocation of a $900,000 marketing budget by aiding in the development of the 2010 marketing and media plan
• Designed multiple e-newsletters sent to 10,000 recipients to propel traffic to PlantersPlace.com
• Negotiated comprehensive marketing proposals with key media companies
• Enhanced Osmocote® labels for 6 SKU’s to improve product functionality
• Led consumer concept testing to determine how to best position the Osmocote® brand; presented results to senior management
Zurich InsuranceManaged Care Intern
May. 2008 - Aug. 2008• Conducted detailed cost analysis and developed a new shipping methodology for insurance panel requests resulting in $6,000 savings
• Completed two-month insurance-panel project 21 days prior to the deadline
• Analyzed quarterly results for critical performance measures in the business unit
• Led and developed Microsoft Excel tutorial for full-time employees to increase the efficiency and quality of corporate reports
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