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Work Background
AcadiaProgrammatic Media Analyst
May. 2023 - Jun. 2025Atlanta, Georgia, United States• Built unique Media strategies from using 1P client data & 3P Data segments. • Maintained client relationships and worked closely with team members to gain client approval for Media strategies. • Oversaw media plans maintenance across all media types (including but not limited to television(local/national), radio, OOH, audio, digital and paid social). • Planned and bought addressable media (such as OTT, CTV, OLV, shoppable, High impact etc….) • Reviewed and assisted in reporting and campaign optimizations for our clients. • Managed ongoing budget, tracking and reporting for our clients. • Provided leadership and support to the team through providing structure for most of our team processes and systems. • Led collaboration on advanced analyses to measure business impact of new channels, attribution logic, programmatic buying strategies, media mix optimization.
Baptist Memorial Health CareAdministrative Resident
Sep. 2021 - Sep. 2022Memphis, Tennessee, United States• I contributed to the enhancement of the company's social media presence and produced digital content for Facebook and Instagram pages. • Developed tactics to increase Facebook visibility and engagement for Baptist healthcare.
Onward Marketing Agency Media Buyer
Feb. 2021 - Jan. 2022Festus, Missouri, United States• I oversaw Facebook advertising for a number of businesses and helped with content development. • Exceeded department expectations for productivity and accuracy levels using some of the tools I utilized, such as the Google AdWords and Ads Manager platforms, Canva, and Facebook Ads platforms. • Identified costs involved for media campaigns and provided this information to clients in highly detailed reports.
Ride ElectricMedia Buyer
May. 2020 - Mar. 2022London• Was responsible for Ride Electric's Google and Facebook advertising and also contributed to the company's social media content creation and design. • Identified new customer opportunities through careful study of advertising markets. • Created commercials for Ride Electric using Facebook and Google's advertising networks and Adobe Creative Suite applications like Photoshop, Premier Pro, and Adobe XD for visual design.
UpworkPresentation Specialist & Social Media Strategist
Aug. 2019 - May. 2022Kharkiv Region, Ukraine
FiverrPresentation Specialist & Social Media Strategist
Jul. 2019 - Jan. 2022Kyiv City, UkraineI love working as a freelancer on Fiverr, you have the opportunity to help millions of people reach their goals!
SONSON® Media Buyer and Presentation Specialist
Apr. 2019 - Apr. 2020Oakland, California, United States• Helped Sonson promote the introduction of their new "Home line" and increased their quarterly sales. • Created a Pitch Deck that Sonson used to secure a $10,000 grant from the HARLEM FASHION ROW ICON360 FUND. • Managed additional campaigns utilising the Facebook advertising platform to assist Sonson in liquidating their purchasing assets.
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