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Work Background
Amenities HealthHead of Design
Feb. 2024Dallas, Texas, United States
Amenities HealthSenior Product Designer
Jun. 2022 - Feb. 2024Dallas, Texas, United Statesamenity.health offers tech-enabled membership services for health systems, designed to earn continuous consumer loyalty.
Chi BoyFounder
May. 2022
SwiftlySenior Design Lead
Mar. 2018 - May. 2022Seattle-Joined as first design hire to help define our first product
-Designed and launched our MVP consumer app for our first client Zion Market
-Designed the UX for Loyalty, Couponing/ Deals/ and in store shopping experience
-The pandemic and need for contactless shopping experience grew and I helped design, test and launch our contactless grocery and delivery features for retailers. -Lead UX research and usability at a fully operating grocery store for a variety of features and products. This was a very unique opportunity as we got to test our product with real users in a real environment.
-Scaled our product and platform for Family Dollar. We went from 7 stores to nearly 2000 stores overnight. - Worked with UX research firm to help fill gaps in our ux research needs.
- Worked directly with CEO and CTO to help define business needs and messages to help drive sales and fundraise. Our task force was able to close a $15.6M seed round in 2019.
- Worked directly with CEO and CTO to raise $100M Series B in 2022.
SpotHeroProduct Designer
Aug. 2016 - Mar. 2018Chicago, ILProduct Designer leading design efforts for consumer facing products at SpotHero including iOS, Android and web products.
-First product design hire
-Reported directly to the CPO
-Helped develop and implement a new visual identity and system across our digital products
-Worked with Product team to help identify business opportunities
-Ran design sprints inviting members from other departments to help us identify problems/ opportunity and ideate solutions
-Defined and Implemented best practices for A/B testing to optimize existing user experience or introduce new features/ products. -Ran usability tests and user interviews/ research sessions to gain insight and data for our products
-Optimized and improved user flows and sales funnels leading to massive improvements in conversion and redemption of parking passes
-Worked with the NYC sales team to identify and address local oversized parking issues leading to new features to help mitigate ux issues and user frustrations
higiProduct Designer
Dec. 2014 - Aug. 2016Chicago, ILHigi is a health tech startup focused on engaging consumers with their overall health and wellness in a simple, fun and rewarding manner. -worked closely with the product team (devs, stakeholders, PMs) -helped rearchitect and redesign user flows for several products as they scaled and matured during the product's lifecycle
-helped hire and build out our design team
-lead and took ownership over designs for mobile products, implementing best practices and interaction for each platform
-in addition to native app designs for iOS and Android, designed features, architecture and user flows for our kiosk and web based products
-did extensive data visualization designs for our health metrics across our products
-designed seamless experiences between our partner's fitness tracker devices and our platform/kiosks. (IoT)
-identified and applied gamification best standards and thinking to our products
-became familiar with Psychology of Persuasion/ Persuasive Technology and Social Influences which was used to drive motivation/ engagement with our users and products.
-identified and explored other opportunities to implement and study behavioral design
-helped design and develop higi's Brand & UI guidelines with the design team
-created UX and high fidelity UI deliverables
SittercitySenior Designer
Aug. 2013 - Dec. 2014Chicago, ILSince 2001 Sittercity has been the best option for parents to find childcare. Sittercity has already connected millions of sitters and families all across the states. - As part of the brand and creative team we supported the product/ engineering team as well as the marketing team.
- our team ensures that the integrity, look and feel of Sittercity's brand remains consistent across multiple mediums and products for our platform.
- tasked with overseeing mobile design and branding for Sittercity's first ever iOS & Android apps. We designed the UX and UI of both the sitter side and parent side of the product.
- design and optimize emails, banners and other marketing collateral
- our efforts with the marketing team improved subscription conversion by nearly 150% year over year
- design and optimize the experience and visuals across many of our products
- work closely with the marketing team, other designers, copywriters, developers and business development team
DESIGNATION LabsCo- Founder & Lead Design Instructor
Mar. 2013 - Dec. 2018ChicagoI helped found DESIGNATION, a full-time, immersive career accelerator for digital designers. In 2018 DESIGNATION was acquired by Flatiron School/ WeWorks. Many of our students have gone on to work at companies like Apple, Yelp, Task Rabbit, Walmart Labs, Microsoft, Facebook, IBM, Google and more!
I got to where I am today thanks to amazing instructors who have taught me and opened the doors to the amazing industry of design. I know the importance of having great mentors and instructors to build great foundations in design and I jumped at the opportunity to foster such an environment. I am also an instructor at DESIGNATION, I teach and lead workshops covering topics in visual design and interface design.
ReppioDesign Director
Jan. 2013 - Aug. 2013ChicagoReppio provided an alternative shopping experience outside of big name retail stores. By bringing together hard to find local boutique stores, one of a kind mom and pop shops in your neighborhood, and local artists/ designers who sell amazing handcrafted products onto one platform, users were able to rediscover their local shopping experience in a fun and unique way. I lead the creative efforts of the company.
-Lead the design and UX for our MVP mobile app (shoppers and sellers)
-Lead the design for our Desktop app (shoppers and sellers)
-Lead UX and design for our reward program and Kiosk App
-Maintained and developed the integrity and feel of the brand across multiple platforms.
-Lead UX research/ usability tests for our products
-Hired and managed a team of creatives including photographers, designers and interns
-Conceptualized and executed marketing campaigns and collaterals.
- Web design was featured by Adobe's Behance Website Served. As well as other notable design publications.
Wiiv InteriorsProduct Designer
Jan. 2010 - Oct. 2011Vancouver, CanadaWiiv Interiors was a high end contemporary modern Canadian furniture and product company. Integrating smart home technologies and millworking, Wiiv designed and created beautiful seamless cabinetry and furnitures with sensors and automation for the modern home. We began exploring the early stages of home automation. -worked with Rhino 3D, Autocad, Google Sketch
- helped design many of the products and furnitures
- part of the team that designed a showroom showcasing Wiiv's design. Converted a "Choklit" unit designed by renown Vancouver architect, Arthur Erickson into a functioning "showroom home".
- responsible for the brand development as well as the identity
- responsible for website and any other digital designs
- interface design for iPad/ touchscreen control hub powering smart home technologies. -helped research and source hardware/materials for our products. Noteable products I designed
- cabinetry for the kitchen, bathrooms and bedroom with built in sensors for opening and lighting
- An office desk that transformed into a DJ station with an effortless lift of a finger (commissioned project)
- Bathroom Pods
JJ Lee DesignProduct Design Consultant
Jan. 2007ChicagoI work as a brand & digital product consultant assisting small and medium sized startups build their products and brand by helping them tell their stories, design solutions/ products and create awesome experiences. I also consult many brands and startups on how to bring strategy and creativity together and help define their products and users.
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