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Work Background
quantilopeSenior Content Marketing Manager
Sep. 2023New York, New York, United StatesI am thrilled to continue my growth at quantilope as a Senior Content Marketing Manager! In this role, I'll continue to build our portfolio of marketing collateral for internal and external empowerment, along with implementing SEO best practices for all our published content. I'm eager to work alongside our Product team for future feature/platform releases that continue to improve and grow quantilope's Consumer Intelligence Platform.
quantilopeGlobal Content Marketing Manager
Apr. 2022 - Sep. 2023New York, New York, United StatesAfter starting my journey at quantilope as a Product Marketing Manager, I’m excited to shift into a new role focusing on our Global Content Strategy. In this role, I’ll continue working cross-functionally with our internal teams to generate strategic content centered around quantilope’s platform. Some achievements in this role to date: - Crafted and published 8 client case studies to highlight their partnership with the quantilope platform - Drafted, fielded, and generated reports for 20+ syndicated studies across a wide range of industries
- Co-authored 10 strategic white papers/reports on advanced methodologies, research practices, etc.
- Curated a blog navigation system for colleagues to easily search for quantilope content on specific topics
-Helped launch 6 new product releases within our platform - including internal enablement materials and external communications
- Earned the SEO Course Certificate from Hubspot Academy
quantilopeProduct Marketing Manager
Oct. 2020 - Apr. 2022New York, New York, United Statesquantilope is an Insights Automation company empowering brands to do high-quality research better, faster, and more efficiently. Our technology automates advanced quantitative and qualitative research methodologies empowering researchers to unlock robust consumer insights in as little as 1 - 5 days. As Product Marketing Manager, I ensure both internal colleagues and external clients/prospects are fully aware of all of quantilope's advanced market research capabilities. I am closely involved with the go-to-market process for new features, methods, and tools on our platform, and lead the creation of marketing collateral around these offerings for our sales and customer success teams to leverage.
IpsosAccount Manager
Jun. 2019 - Sep. 2020New York, New YorkAs an Account Manager on Ipsos' largest client, a top multinational technology company, I manage research projects from start to finish, collaborating with both internal and client teams to ensure our studies capture key objectives with actionable results.
IpsosSenior Research Analyst
Sep. 2018 - Jun. 2019Greater New York City AreaAs a Senior Research Analyst within the Media Development division of Ipsos, I work with a number of clients across different industries to generate insightful research tactics and improve their marketing efforts. Currently, I work closely with some of the leading financial and media companies in the world, surveying their target demographics, understanding consumer preferences, and capturing brand metrics.
IpsosResearch Analyst
Jun. 2017 - Sep. 2018Greater New York City AreaAs a member of the Analyst Development Program on the Ipsos US Connect team, I support our client service team to provide clients with high-level insights into their marketing efforts. I assist in fielding research studies to gather information about advertising effectiveness, brand health, and competitor positioning. With these results, my team generates a visually appealing and informative report to present our findings and make recommendations.
GatesmanAccount Management Intern
Jun. 2016 - Apr. 2017PittsburghAs a member of the Account Management team, I assisted with a variety of tasks such as competitor tracking, client industry research, campaign launches, and monitoring campaign progress. I worked closely with the Account Managers throughout the entirety of a campaign process, from the initial client kickoff call to final delivery. I gained exposure to many different client categories, including healthcare, consumer packaged goods, and financials.
AmazonBrand Ambassador
Jun. 2016 - Mar. 2017Greater Pittsburgh AreaAs a campus Brand Ambassador, I promoted Amazon Student on Pitt's campus. Throughout the school year, my partner and I hosted 7 campus events per semester, distributed promotional items, and generated unique marketing content to stimulate interest and increase membership.
Odyssey OnlineContributing Writer
May. 2016 - Aug. 2016University of PittsburghI wrote weekly articles on a topic of my choice: loaded with my opinions, humor, and a lot of sarcasm.
MARC USAPublic Relations Intern
Sep. 2015 - Dec. 2015Greater Pittsburgh AreaAs an intern on the public relations team, I performed a variety of tasks including: - Social auditing of competitors for potential new clients
- Social media monitoring for the PA Lottery accounts
- Client presentation preparations - Assembly of promotional kits for contest winners
Square 2 MarketingSEO Intern
Jun. 2015 - Aug. 2015Warrington, PennsylvaniaAs an intern, I performed an independent Search Engine Optimization project from start to finish. I was given a list of company videos and was charged with the task of increasing these video rankings on the Google SERP. I began with keyword research using Hubspot, developed new meta-titles and meta-descriptions, and benchmarked the performance of the videos over the course of two months. One video in particular increased to ranking #2 for a specific keyword phrase. At the conclusion of my internship, I presented my work to the entire company and submitted a step by step playbook of my process for future use.
Connoisseur MediaMarketing and Promotions Intern
May. 2015 - Jun. 2015Princeton NJ94.5 WPST Radio
The Pitt NewsSocial Media Editor
Apr. 2015 - Oct. 2015Greater Pittsburgh AreaAs Social Media Editor, I managed the Twitter, Facebook, and Instagram accounts for The Pitt News. I utilized HootSuite to efficiently schedule daily content from the independently-run student newspaper.
Tailored Marketing Inc.Marketing Intern
Jan. 2015 - Apr. 2015Greater Pittsburgh AreaAs an intern, I managed three major social media accounts: Tailored Marketing, ALCO parking, and Pittsburgh Frequent Flyer. As my first internship position, I valued the opportunity at Tailored Marketing to sit in on daily meetings and gain insight into the marketing world.
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