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Work Background
NewswireSenior Account Executive
Mar. 2020 - Apr. 2025United States🔸 Proven track record with inbound and outbound sales efforts while having an oversight of large-scale territory. Engaging my territory with individual outreach, self generated email marketing campaigns, developing impactful messaging, converting leads, increasing current customer spend, building relationships with prospects to drive new business opportunities, capturing recurring revenue, closing deals on major accounts, and strengthening retention rates.
🔸 Engineered sales strategies and account planning for prioritized accounts, managed sales pipeline ($1mil +)in Salesforce, converted new leads yielding $1.2M in new/recurring annual revenue. Target Audience included: Healthcare, Business Services, Retail & E-Commerce, Technology, Real Estate/Legal. Revenue 1-500mil
🔸 Conducted Needs Analysis calls to learn about Going to Market strategies including doing research on prospects then identifying the company vision, revenue, employees and cost of product. Then understanding who the Target Audience/Customers are, Competitive Differentiators, Problem product solves, biggest competitors, How’s the product sold, biggest challenges and most successful sales channels. Also, learning about Going to Media strategy which included identifying Target Audience (B2B/B2C), Media Database/Outreach Tools and Vendors they are currently using to reach company goals.
🔸 Confidently ran sales calls with short deck presentations and customized product demos to current clients and prospects as the product expert across our entire platform and product offerings, upselling them into a larger plan and/or converting prospects looking to outsource our platform to reach their internal goals.
🔸 Coached new team members, training on current products while supporting them during their sales calls or sales presentations.
IBE Barter ExchangeExecutive Director
May. 2015 - Mar. 2020Sarasota County, Florida, United States🔸 B2B Networking: brand building, generating new sales & maintaining account development
🔸 Effectively communicated products and services of our client base within and outside of our network, giving our clients the opportunity to have a “Word of Mouth” marketing experience.
🔸 Streamlining process within the organization to be more efficient and use resources properly
🔸 Collaborate to develop marketing strategies while also assist with inbound inquiries and sales 🔸 Personally developed communications for client base through social media outlets and email
🔸 Led webinar presentations and group sales presentations 🔸 Reorganized database to develop a strategy to prioritize targets and close key opportunities in assigned accounts
🔸 Recorded daily activities, held weekly/ monthly company meetings, reviewing progress on goals
🔸 Met growth goals to increase ARR 15% year over year
🔸 Cross trained our internal and outside sales team to increase revenue and help them reach personal & professional sales goals. Diligently worked with my team to show them the importance of account planning for prioritized accounts to generate pipeline and achieve sales goals.
🔸 Prepared and developed 3-week training program for new hires, assisted in pre-call planning & qualifying opportunities
🔸 Executed onboarding & customer training for new clients. Prepared marketing & sales presentations
🔸 Proficient in cold call prospecting & completing scheduled activities with lead decision makers to generate new business and increase recurring revenue
IBE Barter ExchangeDirector Of Sales And Business Development
Jan. 2009 - May. 2015Sarasota, Florida, United States🔸 Working with the marketing department to design print and online promotional materials for the company's products and services.
🔸 Identifying where improvements can be made and developing sales plans and strategies to achieve sales goals.
🔸 Recruiting and hiring sales staff and developing training programs.
🔸 Managing sales teams and maintaining sales operations.
🔸 Outlining and managing sales budgets.
🔸 Setting quarterly and annual sales goals and motivating the sales teams to achieve their goals.
🔸 Monitoring the market and competitor products and activities and providing detailed sales forecasting
🔸 Reviewing customer activity, anticipating consumer needs, and improving customer satisfaction.
🔸 Creating sales reports and providing feedback to the leadership team at company meetings.
🔸 Establishing and maintaining key customer relationships
LexJetSales Consultant
Nov. 2003 - Jan. 2009Strategic Consulting - Business plan & sales strategy development to generate revenue and increase profitability. Practices: Marketing/ Advertising, Point of Purchase, Fine Art Reproduction, In-House Printing, Large Format Service Bureaus, Colleges & Universities, and Federal / State Government Agencies.
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