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Work Background
OgilvyGlobal Head of PR Community, Content, and Communications
Apr. 2021 - Jul. 2025Led brand narrative, and internal + external cohesion across 80+ markets Partnered with Global CEO to overhaul structure and shift positioning from legacy agency to modern, creative communications powerhouse – delivering double digit growth, cultural relevance, sustained visibility across global and North American markets, and a distinct competitive edge. Productized expertise. Codified key capabilities – including Immersive Communications, Earned-First Creativity, AI Influence + AI Accountability Act, Business Influence, and Health Influence – into globally scalable programs that generated new business. Built a content engine. Architected a 360° communications approach spanning thought leadership, owned/earned content, social storytelling, and internal platforms – garnering increased media coverage and deepening internal connectivity. Refreshed North America’s reputation. Highlighted innovative work and top talent – strengthening agency standing among peers and press, including editorial presence in PRWeek, Adweek, AdAge, and Campaign US. Activated a global community. Connected 3,000+ PR professionals through ongoing content series and regular communications – driving alignment and energizing the network’s sense of shared identity. Accelerated industry recognition. Played a strategic role in securing award wins: PRWeek US (2024): Most-Awarded Agency (7 wins, including Campaign of the Year for Dove’s “#TurnYourBack”); SABRE North America (2024): Creative Agency of the Year + Specialist Agency of the Year (9 total wins); SABRE Global (2024): Creative PR Agency of the Year; Cannes Lions (2024 & 2025): Back-to-back Grand Prix in Social & Influencer for “Michael CeraVe” and “Vaseline Verified”; Influencer Marketing Awards (2024): Best Large Agency + most-awarded agency globally, six years running Delivered brand-defining special projects. From immersive leadership summits to high-taste, high-impact client experiences
EdelmanDirector, Content Integration & Operations, US
Jan. 2016 - Mar. 2021Internal comms, IP strategy & culture-building for 2,600+ staff Built and launched an innovation hub (scoped at $1.8M) in 90 days using only internal tools; became the firm’s top-trafficked content platform. Revamped U.S. newsletter with a new editorial tone and inclusive voice—open rate rose from 17% to 65%. Launched weekly COVID-era webinars, reducing idea-to-market delivery time from 30 days to 7. Led seven cross-platform content series to amplify client wins, IP, and talent—bridging internal culture with external proof.
EdelmanGlobal Director, INsight
Jan. 2014 - Jan. 2016Los Angeles, CaliforniaGlobal knowledge platform strategy + rollout across 67 markets Drove platform adoption to 85% within the first year of launch; built and managed an implementation network of 450 knowledge leads. Created localized training, messaging, and analytics dashboards to support global consistency and regional flexibility. Used feedback and performance data to continually evolve platform features—keeping engagement high and relevance sharp. Elevated knowledge-sharing culture across global capabilities, leading to measurable gains in client readiness and cross-market pitching.
EdelmanGlobal Practice Development Manager, Corporate
May. 2011 - Jan. 2014New York, New YorkProject Managed annual launch of the Edelman Trust Barometer: 60+ global events, 1,000+ media hits. Co-created and launched the first Global Corporate Practice infrastructure across 67 markets. Authored annual strategic plans based on market performance, emerging demand, and client need. Built and managed global and U.S. practice budgets and reporting for a $150M revenue portfolio. Developed an executive comms platform for the Global Practice Chair, securing keynote placements at WEF and other global forums.
EdelmanKnowledge Manager, U.S. Corporate Practice and Administrative Assistant
May. 2010 - May. 2011New York, New York, United StatesPartnered with EVPs across all major U.S. markets to unify messaging and improve connectivity. Developed the practice’s first internal brand identity and capabilities campaign. Launched a centralized content and reporting system to increase access to sector insights and client tools. Collaborated across regions to align messaging strategies and elevate the practice’s internal profile. Supported the U.S. Corporate Practice Chair and Global Client Lead across daily operations. Developed executive-ready presentations, sizzle reels, and briefings for global leadership. Managed logistics for C-suite meetings, budgets, and team travel.
St. James Episcopal Church, Madison AvenueMusic Administrator
Sep. 2008 - May. 2010New York, New York, United StatesProgram operations for premier NYC music program Managed rehearsal planning and music library operations for 65+ professional and volunteer performers. Built the church’s first digital score library, improving accuracy and weekly preparation. Administered payroll for singers and instrumentalists, and liaised with leadership on programming logistics.
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