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Work Background
REN Marketing CommunicationsPresident
Dec. 2021Santiago, Santiago Metropolitan Region, ChileMy content creation and strategy consultancy. I've worked with a variety of high-tech companies, including ARM, Cadence Design Systems, HPCC Systems, Lattice Semiconductor, Qualcomm, Renesas, SpringML, Toshiba America, and others. Extensive experience developing marketing content on a range of topics, including semiconductors, big data, AI, ADAS/automotive, cyber security, industrial automation, communications, and consumer tech. I also help clients design and implement strategies to ensure their content is reaching the right audience
Lattice SemiconductorDirector Corporate Marketing
Mar. 2019 - Nov. 2021San Jose, CADuring my tenure, I led the global media launch of Lattice's Avant technology platform and managed marketing communications and PR in support of management's aggressive new product release schedule. - Oversaw development of all corporate marketing content: press releases, blogs, white papers, direct emails, social media posts, and video scripts. Wrote content personally and edited content from external contractors. - Led media and analyst relations in support of aggressive product launch schedule (two major launches per quarter). - Generated dynamic marketing content and communication tools for product launch campaigns (presentations, infographics, videos). - Spearheaded executive analyst relations efforts, including quarterly briefings between CEO and CMO with top industry analysts. - Led external PR agencies and junior team members in multiple regions to deliver impactful award, industry event, speaking, and editorial outreach programs. - Supervised and directed internal PR teams and external PR agencies in North America, Asia, and EMEA. - Developed corporate style guide for all corporate marketing content.
REN Marketing CommunicationsPresident
Sep. 2017 - Feb. 2019San Jose, CAMy clients included Lattice Semiconductor, ARM, and SpringML.
Voce CommunicationsSr. Vice President
Jun. 2012 - Aug. 2017Sunnyvale, CAI served as the lead for the agency's semiconductor business, where I secured account wins with Lattice Semiconductor, SanDisk (now Western Digital), and Synaptics. I also wrote content for Palo Alto Networks, a top cybersecurity company, and its threat research team, Unit 42. - Led the agency's semiconductor PR practice, including new business development. Secured three semiconductor account wins during my tenure. - Primary client contact for semiconductor accounts and managed agency's semiconductor account teams. - Go-to content writer across the agency's tech practice. Wrote a range of marketing materials for clients in the big data platform, consumer, cybersecurity, enterprise computing, semiconductor, and SaaS markets. - Conducted semiconductor 101 training for junior team members.
REN Marketing CommunicationsPresident
Dec. 2009 - May. 2012San Jose, California, United StatesMy clients included Cadence Design Systems, Qualcomm, and Toshiba America Electronic Components.
Tsantes Consulting GroupPrincipal
Feb. 2007 - Dec. 2009Campbell, California, United StatesTsantes Consulting Group exposed me to what it takes to build a new business from the ground up. Working with two other Bay Area PR professionals, we secured four clients and opened an office in Silicon Valley. Sadly, like so many other small companies, the 2008 financial crisis forced us to close the business. - Co-founder of a boutique PR agency. My business development efforts secured account wins with SST Electronics, a leader in NOR flash memory, and Toshiba Electronics America, the semiconductor division of Toshiba.
Text 100 (now Archetype)Account Director
Apr. 2006 - Feb. 2007San Francisco, California, United StatesThe highlight of my time at Text 100 was leading the North American account team during Philips Electronics' global spin-out of its semiconductor business as a new company, NXP Semiconductors. We secured news coverage with major national business media outlets and hosted a local event in San Francisco for Bay Area business and technology press.
Served as North America account lead for agency's global account with NXP Semiconductors. Oversaw client's rebranding efforts in North America when Philips Electronics spun out its semiconductor business into NXP Semiconductors. - Managed an 8-person North American account team and represented the agency at client's global marketing summits.
Porter Novelli - Advanced Technology Division (formerly Tsantes & Associates)Account Manager
Jan. 2000 - Dec. 2006
Porter NovelliAccount Supervisor
Jan. 2000 - Dec. 2006
Diamond MultimediaPR Specialist
Jan. 1996 - Dec. 2000
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