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Work Background
WileyDirector of Product Development - Emerging AI Products
Feb. 2025United States
Tribute CoCo-Founder, VP of Product & Design
Aug. 2022 - Feb. 2025• Led the end-to-end product lifecycle, from discovery and design to testing and implementation, in alignment with company goals. • Collaborated closely with Founder/CEO to define product strategies, leading to the acquisition of 12 enterprise customers, including Microsoft, Zillow, Sonos, Coinbase, and Carta. • Spearheaded a product relaunch, driving a Net Promoter Score (NPS) of 86 at the time of closure. • Managed cross-functional teams, including engineering, for efficient execution and successful go-to-market launches of multiple product versions: v1 (Mobile + Admin portal), v2 (Web with Slack & Teams integration), and v3 (Slack & Teams native + new Admin portal).
Tribute CoVP, Product Design
Jan. 2022 - Aug. 2022• Developed and scaled user testing practices, reducing feedback cycles from over 6 months to just 24 hours, significantly accelerating iteration speed and enabling faster data-driven decision-making.
Tribute CoProduct Design Lead
Aug. 2020 - Jan. 2022Philadelphia, Pennsylvania, United StatesManaged the process of iterating on existing products while conducting user interviews to help drive new product features. Managed outsourced development team handoff, testing, and QA, while supporting design initiatives for Sales and Marketing.
EnergageSenior Product Designer
Jan. 2019 - Aug. 2020Greater Philadelphia Area• Led the development of innovative solutions to enhance user interaction and experience, directly contributing to an increase in customer retention. • Collaborated with cross-functional teams to test and iterate on internal initiatives, optimizing user flows and improving the interface design. • Established a user testing process, driving a more data-driven approach to design and improving product decisions.
Teknikos, Inc.Lead Interactive Designer
Sep. 2018 - Dec. 2018Greater Philadelphia Area• Led the creation of user experience and visual design deliverables, ensuring alignment with strategic objectives. • Contributed to user testing, ensuring the product met the needs of end-users across web and mobile platforms.
Teknikos, Inc.Senior Interactive Designer
May. 2017 - Sep. 2018Greater Philadelphia Area• Managed the ideation, strategy, and execution of small and large-scale client projects and company-owned IPs. • Designed intuitive and engaging features with precision and attention to detail, allowing for seamless experiences across web, mobile, and large-scale applications while aligning with business goals.
Teknikos, Inc.Interactive Designer
May. 2015 - May. 2017• Designed user-centric features for web, mobile, and large-scale applications, improving user satisfaction and engagement. • Developed scalable solutions that enhanced cross-platform usability, ensuring a seamless experience.
Moore Than StudiosFounder and Principal
Jan. 2015Philadelphia, Pennsylvania, United States• Founded and led a design consultancy, guiding clients in aligning product and brand strategies with business objectives. • Delivered high-impact design solutions that improved user experience and brand perception for over 20 businesses including Augment, Upwardli, and TipHaus. • Managed diverse stakeholders, ensuring alignment with both design and business goals
Pet360Interactive Design Contractor
Oct. 2014 - May. 2015Greater Philadelphia Area• Designed web, email, and social media assets for Pet360 brands, improving customer engagement through seasonal campaigns. • Collaborated with marketing teams to enhance user experience and integrate user feedback into product design.
DePersico GroupGraphic Designer
Jan. 2013 - Oct. 2014Greater Philadelphia AreaCreated eye-catching packaging, print, and digital materials while adhering to the FDA's guidelines. Juggling several time-sensitive projects at once, I've successfully contributed to projects from concept through pre-press production. In addition, I took on the challenge of designing and building the website for our sister brand, 450 iD, and helped streamline our server filing structure to make the handover process smoother.
Hammock Inc.Design Intern
Jul. 2011 - Aug. 2011Greater Nashville Area, TN• Enhanced the company's online presence by contributing to a blog redesign. • Created visually appealing layouts for bi-monthly publications and digital advertising.
Bigfott StudiosIllustration Contractor
Dec. 2010 - Jan. 2012Greater Nashville Area, TN• Assisted in creating short animated films using Photoshop's animation tools to add color and timing to illustrations. • Prepared final illustrations for hand-off to the Animator.
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