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Work Background
PPGGroup Product Manager - Customer
Dec. 2022
PPGGlobal Senior Product Manager
Jan. 2020 - Dec. 2022
PPGSenior Manager, Digital Color & Content Platforms
Jun. 2019 - Jan. 2020Cranberry Twp, Pennsylvania
DICK'S Sporting GoodsSenior eCommerce Product Manager
Apr. 2017 - Dec. 2018Greater Pittsburgh Area• Develop comprehensive product strategy and roadmap to enhance user experience and increase conversion • Accountable for purchase funnel products across all DICK'S Sporting Goods brands and properties
• Develop cross-functional partnerships with UX, UI, Omni-Channel, IT, store operations, loss prevention, sales audit/finance, customer service and CRM/marketing
• Influence change by championing new ideas, processes, methodologies and challenging the status quo
• Provide regular analysis to leadership on health of the product along with strategies to improve revenue, conversion and customer satisfaction • Early adopter of transition from waterfall methodology to agile to Lean Product Management
• Work on a balanced team with designers and software engineers to transition to rapid continuous improvement/continuous development practices and decouple the product into micro services
DICK'S Sporting GoodsEcommerce Product Manager
Sep. 2013 - Apr. 2017Greater Pittsburgh Area• Managed projects through product development lifecycle multiple webstores
• Defined KPIs and led post-launch analysis via analytics and customer feedback
• Developed process flows, created wireframes and managed creative design
• Conducted market research and competitive analyses to identify opportunities to optimize the website
• Managed and triaged website defects and worked with IT/QA to resolve top priority issues quickly
• Created business requirements and product specification documentation • Conducted market research and oversaw usability testing
• Maintained strategic relationships with vendors
Woolrich Inc.Senior Web Operations Specialist
Nov. 2011 - Aug. 2013Woolrich, PA• Oversee and direct the design, development, implementation and maintenance of commerce website for Woolrich as well as management of the overall online customer experience. • Research, make suggestions, oversee updates and monitor enhancements to website based on web analytics, industry trends, benchmarks and best practices.
• Oversee all online marketing channels including but not limited to SEO, Paid Search, Affiliate Marketing, Email Marketing, Retargeting and Comparison Shopping. • Track and report on online sales and traffic data through analyzing sales statistics, conducting online traffic studies, and analyzing click-thru data.
• Management of internal team and external vendors employed to accomplish the E-Commerce goals of Woolrich Inc. • Ownership of full customer experience throughout all Woolrich websites and social networking sites.
• Manage front end programming, maintenance, and updates to e-commerce sites and four additional supporting corporate websites
• Team leader for a major website platform change, integration, and updates including site redesign, usability testing, and all pre-planning and post-go-live documentation.
• Lead site designer in e-commerce platform upgrade and multiple site redesigns which included a major overhaul of most pages on Woolrich.com to include best practices for Search Engine Optimization, industry standards, and customer expectations.
• Provide and oversee training, assistance, and develop needed documentation for marketing, design, and merchandising teams to further manage website. • Facilitate site personalization practices including customer behavior targeting and email reengagement campaigns
• Update and set up current and new products, specials, and necessary daily maintenance
• Design and programming of weekly e-mail campaigns including analytics of past campaigns, along with maintenance and growth of e-mail subscriber list
Woolrich Inc.E-Commerce Webmaster
Feb. 2007 - Nov. 2011Woolrich, PA• Manage front end programming, maintenance, and updates to e-commerce sites and four additional supporting corporate websites
• Team leader for a major website platform change, integration, and updates including site redesign, usability testing, and all pre-planning and post-go-live documentation.
• Lead site designer in e-commerce platform upgrade and site redesigns which included a major overhaul of most pages on Woolrich.com to include best practices for Search Engine Optimization, industry standards, and customer expectations.
• Manage relationship between third party integrators, consultants, and Woolrich technical and web teams.
• Provide and oversee training, assistance, and develop needed documentation for marketing, design, and merchandising teams to further manage website. • Work with users and third-party companies on user-testing to develop well-designed user interfaces
• Ownership of full customer experience and brand management throughout all Woolrich websites and social networking sites.
• Facilitate site personalization practices including customer behavior targeting and email reengagement campaigns
• Team leader for 2 different successful email service provider integrations and 2 different successful analytics solutions integrations.
• Monitor and make adjustments based on web analytics, industry trends, benchmarks and best practices.
Woolrich Inc.Internet Content Administrator
Aug. 2005 - Feb. 2007Woolrich, PA• Update and set up current and new products, specials, and necessary daily maintenance
• Design and programming of weekly e-mail campaigns including analytics of past campaigns, along with maintenance and growth of e-mail subscriber list
• Development and implementation of affiliate marketing materials, such as banner ads, and promotional images
• Assisted with production of data feeds to affiliates, and pay-per-click and other search engine optimization. • Prepared reports using various web analytics, inventory management, and e-mail marketing programs
Washington & Jefferson CollegeWeb Development Assistant
Mar. 2005 - Jul. 2005• Assisted with the development and rollout of the College’s new Internet site through the use of a Content Management System
• Trained and helped the Web Editors on the Content Management System and good practices on websites
• Produced site documentation for future updates and new functionality for the site.
• Maintained the old website with updates and changes during the new sites development
• Participated with discussions on design for the College’s new internet site along with developing the content organization system being used
Penn Center Systems, Inc.Intern
Nov. 2004 - Feb. 2005Mechanicsburg, PA• Designed projects including but not limited to: web page design, constructed an interactive marketing CD demo and company capabilities presentation, and redesigned company product front end • Assisted with numerous customer product trainings, installations, and ‘go lives’
• Involved with many sales calls, presentations, demonstrations, negotiations. Company top sales prospector, Jan. 05 • Participated in an organizational restructuring and provided employee efficiency insight, from outside perspective
Washington & Jefferson CollegeStudent Supervisor for the Academic Technology Department
May. 2003 - Mar. 2005• Serve as Project Leader in redesigning and restructuring campus Intranet and Helpdesk WebPages and databases. • Produce and Develop Web Design and Student/Faculty interactive tutorials, various video production, sound production, and graphical image production for several departments on campus
• Supervise students on construction, testing, and installation of all hardware and software components for the Fall 2003 opening of the campuses new Technology Center
• Provide campus wide support for network, hardware, and software issues
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