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Work Background
Marketly DigitalMarketing Account Manager & Strategist
Jan. 2024I specialize in SEO growth strategies and content implementation specifically tailored for dental offices. I manage multiple client accounts within the dental space, leading strategic content development, on-page SEO execution, and campaign optimization to boost visibility and engagement. My approach is data-driven, focusing on improving search rankings, increasing website traffic, and maximizing ROI for each practice. I work closely with internal teams to ensure brand consistency across all platforms while identifying upsell opportunities and aligning dental clients with the most effective marketing solutions for long-term success.
OptumLead Business Operations Analyst
Jan. 2021 - Jul. 2024United StatesLed a team to optimize marketing operations, streamline processes, and drive data-driven decision-making. Conducted marketing and business analytics to improve performance and ROI. Partnered with executive and marketing teams to align strategies, enhance efficiency, and support financial forecasting. Developed training content and risk management strategies to ensure compliance and operational excellence.
Heartland DentalPractice Manager of Operations
Aug. 2018 - Sep. 2020Tampa, FloridaI managed daily operations and marketing strategies for multiple dental offices, focusing on both patient care excellence and business growth. I led the development and execution of localized marketing campaigns and content tailored to each practice, helping to attract and retain new patients. My responsibilities included financial analysis, performance evaluations, and process improvements that enhanced overall efficiency and profitability. I developed and managed budgets, oversaw office-specific marketing initiatives, and mentored team members to align with Heartland’s operational standards and goals. My leadership directly supported the success of each dental office by integrating strategic marketing with high-quality patient experience.
IntuitNational Account Manager
Oct. 2016 - Aug. 2018Fredericksburg, VirginiaManaged national marketing and client engagement strategies to drive revenue growth for QuickBooks solutions. Developed and executed targeted marketing campaigns, positioning financial software to meet business needs. Built and nurtured key client relationships, educating businesses on financial reporting to enhance operational success. Mentored junior team members, strengthening product knowledge and sales effectiveness.
GEICOMarketing Manager
Jan. 2015 - Oct. 2016Fredericksburg, VirginaManaged regional marketing initiatives to support customer acquisition, retention, and brand visibility. Developed and executed targeted outreach campaigns, optimized lead funnels, and collaborated with cross-functional teams to align messaging across digital and print channels. Used customer insights and performance data to refine strategies, increase engagement, and support growth goals in a highly competitive market. Led client communication efforts, ensuring a consistent and customer-first brand experience.
Anesthesia Medical AssociatesLead Marketing Specialist
Mar. 2013 - Jan. 2015Glendale, ArizonaLed internal marketing initiatives including patient outreach, referral program coordination, and development of print materials to support practice growth. Managed the practice website updates and online presence to ensure accurate, branded information. Oversaw patient communication workflows, coordinated procedure scheduling, and handled insurance verification—ensuring a professional, efficient, and patient-focused experience.
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