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Work Background
MAXAROMAInfluencer Marketing Consulting
Jul. 2022 - Dec. 2024New York, United States
Manna HydrationDirector, Digital Marketing/ E-commerce
Apr. 2021New York, New York, United States- Develop all digital marketing plans including SEO/SEM, email marketing, sms marketing social media, and online advertising campaigns - Oversee the development of e-marketing content and exploration of sales channels
- Collaborate with team members & provides guidance to the design and implementation of marketing campaigns to enhance the overall online presence of the company’s website
- Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership - Managing Customer Service Team, Social Media Team and content development.
Affordable Luxury GroupGrowth Marketing Manager
Jul. 2018 - Apr. 2021Greater New York City AreaConducted research on industry benchmarks and audience behavior to inform data-driven digital marketing strategies. Defined key performance metrics, tracked ROI across paid and organic channels, and continuously refined strategies based on performance insights.
Jacob & CoSocial Media Director
Aug. 2016 - Jul. 2018Greater New York City AreaCreated a plan for a social media marketing strategy in order to have stronger customer and client interactions. Managed digital performance marketing efforts including: paid search, affiliate marketing, performance display (remarketing, prospecting), paid social (Facebook, Pinterest, etc.), email marketing, search engine optimization Administrated the creation and publishing of relevant, original, high-quality content for Company's Instagram, Facebook, Twitter accounts. Communicated with followers, respond to queries in a timely manner and monitor customer reviews. Provided and managed content for partners ( bloggers, influencers, instagram pages) . Designed social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout) Created the captions, content designs, layouts for Jacob&Co Instagram and Facebook pages. Oversaw monthly reports (including but not limited to flowcharts, plan deck, competitive) review and distribution to internal teamsIncreased daily views on Instagram page by 120%. Increased monthly following numbers by 50%. Managed distribution of campaign screenshots/POPs and post-campaign reports to US and Global teams Performed research on current benchmark trends and audience preferences Suggested and implemented new features, tools, and ideas to raise brand awareness and grow channel followings Implemented, tracked, analyzed & optimize paid media campaigns across social media (Instagram, Facebook, LinkedIn, and Twitter), search (Google) Used funnel analysis and audience segmentation to develop and execute strategic campaigns Managed all aspects of a client’s paid media campaign, including research & planning, strategy, implementation, day-to-day monitoring, optimizing, analysis & reporting
JW Marriott Absheron BakuMarketing Associate
Feb. 2011 - Dec. 2014Baku, AzerbaijanDelivered an exceptional level of service to each customer by listening to concerns and answering questions. Built a social media presence and managed all digital platforms for the hotel Effectively controlled the release of proprietary and confidential information for general client lists. Monitored multiple databases to keep track of all company inventory. Organized and coded all documents related to due diligence for acquisitions. Assisted managers in preparation of various reports and presentations. Composes, produces and signs correspondence on routine matters. Manage all departments. Ensured prompt and complete resolution of guest calls and requests. Oversees the financial aspects of the department including purchasing and payment of invoices. Assisted in planning and executing department projects (either in-house or in the community). Received and prepared documentation and letters for department; Completed operational requirements by scheduling and assigning administrative projects; expediting work results
@iblondeeBlogger/ Digital Content Creator / Influencer
Jan. 2011 - Dec. 2016New York, New YorkFounder of the blog at www.iblondee.com Planned and executed Instagram account @iblondee (currently 130,000 followers) Worked with international brands like Swarovski, Pandora, Diesel, Cartier, Ole Henriksen, Urban Decay, Sephora, Agent Provocateur, Massimo Dutti, Banana Republic and etc. Traveled and collaborated with Marriott and Fairmont chain hotels across Europe.Working with Ritz Carlton at the moment. Created, edited content for the website and mentioned above social media outlets . Demonstrable experience with social media platforms, such as Facebook, Instagram, Twitter, Youtube, Pinterest. Consulted, produced and executed digital projects with brands to raise their social media awareness. Took photos for brands and edited them according to the campaigns' needs. Monitored, analyzed and optimezed blog data and traffic. Created and managed budget for social media campaigns. Administrated the creation and publishing of relevant, original, high-quality content.
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