LuxotticaRetail General Manager
Apr. 2018 - Jul. 2024United States1. Sales Leadership & Performance Management
Drove daily, weekly, and monthly sales targets by leading from the front and setting clear expectations.
Analyzed sales metrics, conversion rates, and traffic patterns to optimize team performance.
Developed action plans to address underperforming areas and capitalize on selling opportunities.
2. Team Development & Coaching
Recruited, trained, and developed high-performing sales associates and assistant managers.
Delivered ongoing coaching and feedback to build selling confidence, product knowledge, and customer engagement skills.
Created succession plans to promote internal talent into leadership roles.
3. Customer Experience Management
Championed the Sunglass Hut luxury service model, ensuring every customer interaction reflected brand values.
Resolved customer concerns swiftly and effectively while maintaining loyalty and satisfaction.
Monitored NPS (Net Promoter Score) and other customer feedback tools to guide experience improvements.
4. Operational Excellence
Ensured compliance with company policies, operational standards, and loss prevention procedures.
Managed inventory accuracy, shipment processing, stockroom organization, and visual merchandising standards.
Maintained optimal scheduling to align labor with peak business hours and sales forecasts.
5. Brand Representation & Marketing Execution
Represented the Luxottica brand portfolio—including Ray-Ban, Oakley, Prada, and others—through knowledgeable selling and in-store branding.
Executed marketing campaigns, seasonal launches, and promotional events in line with corporate directives.
Acted as a brand ambassador, maintaining the store’s luxury aesthetic and ensuring alignment with global standards.
6. Strategic Partnership & Reporting
Collaborated with district and regional managers on business reviews, strategy adjustments, and performance reporting.
Provided store-level insights on product trends and market shifts to help shape broader business decisions.