GLAMCANDY UK LTDMarketing Executive
Oct. 2022 - Dec. 2023Edinburgh, Scotland, United KingdomAs a Marketing Executive at GlamCandy, a leading makeup academy, I played a key role in shaping the company's marketing strategies to attract students, boost brand awareness, and drive engagement across digital platforms. My role includes:
- Managing and growing social media channels through engaging content and influencer collaborations.
- Planning and executing marketing campaigns to promote courses, events, and brand partnerships
- Creating high-quality content, including graphics, emails, and website updates
- Developing SEO strategies to enhance online visibility and website traffic]
- Analysing marketing performance to optimise campaigns and improve ROI Working in the beauty industry allowed me to blend creativity with data-driven strategies, ensuring that every campaign not only looked great but delivered real results.