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Work Background
BPN MENASenior Media Executive- Luxury Division
Sep. 2024Dubai, United Arab Emirates
DmentaPartnerships Manager
May. 2024 - Aug. 2024Dubai, United Arab EmiratesDeveloping tailored proposals for brands with creative content strategies for
creators such as for NYX, Tim Hortons, Level Shoes, Siniora, IFFCO Group, Shop
Cider, and more
Creating client briefs with campaign goals and deliverables to work with cross-
functional teams such as the influencer and production team Onboarding, landing meetings, and establishing strong connections with top
brands such as IFFCO Group, Siniora Food, Galadari Brothers, Baskin Robbins,
Ajmal Perfumes, YAS Island, and more
Mr Creative SocialBusiness Development Manager & Creative Project Manager
Jul. 2023 - Mar. 2024Dubai, United Arab Emirates• Oversaw 10+ high-profile UAE based accounts including Al Wasl, Miral Experiences, and Makan Home as project manager
• Led the content team and managed various client projects from concept ideation to execution through team briefing, planning, and scheduling
• Increased company’s revenue by 300% by onboarding new clients and providing customized marketing strategies & proposals
• Efficiently and proactively planned and prioritized all deliverables for client projects using project management tools
• Coordinated content creators legal and day-to-day activities for the Formula 1 (F1) Event and World Tennis League Event in Abu Dhabi Lead the planning and coordination, including staffing, budgeting, and scheduling
• Proactively identified next steps for the full team and individuals to maintain progress and adhere to project scope
• Performed proofreading and quality assurance on various marketing material created by the team
• Planned, coordinated, and executed various creative marketing video production shoots such as for Revive Superfoods
• Collaborated with client stakeholders and internal teams to understand the brief and establish project goals
• Developed comprehensive project plans, outlining scope of work, tasks, timelines, resources, and milestones
• Collaborated with printers, external vendors, and talent agencies to outsource the resources needed to execute creative vision into on-time delivery of the finished product
• Planned and managed projects team briefing, planning, and scheduling across cross-functional teams within the company
• Set timelines, managed deliverables, and briefed and coordinated all team members • Created and executed all legal contracts, purchase orders, and invoices for the above clients
• Troubleshot roadblocks and issues, monitored day-to-day milestones, reviewed schedules, anticipated creative needs and additional resources, and ensured high-quality creative output throughout project delivery
M&M Marketing AgencyCreative Analyst
Sep. 2022 - Feb. 2023Qatar• Developed brands and businesses through digital transformation • Prepared market entry surveys and brand-defining business development proposals for clients
• Conducted customer and market research to develop brand content and improve business performance • Presented recommendations to clients and implemented marketing techniques and methodologies
• Increased efficiency within the company by 90% with my content curation and organization format strategy • Analyzed digital marketing business strategies and consulted clients by improving their website content and business
• Conducted competitive analysis and prepared social media analytics reports for clients
• Increased clients’ lead conversions and sales by an average of 75%
• Created over 30 social media content calendars and their respective ads on Google, Instagram, and Facebook
Ostaz by InspiredMarketing Strategy Executive
Jan. 2022 - Mar. 2022• Developed market entry strategies to enter the Saudi market and tailored content to KSA target audience
• Improved website SEO performance and target KPIs by 200% • Initiated and executed email marketing strategy and influencer marketing strategy
• Developed communications for campaigns, partnerships, and activations and wrote 23 blogs and kept them up to date
Ostaz by InspiredCreative Copywriter
Sep. 2021 - Dec. 2021LebanonDeveloped communications for campaigns, partnerships, and activations and wrote 23 blogs and kept them up to date
Ostaz by InspiredSocial Media Marketing Intern
Jun. 2021 - Aug. 2021Beirut, LebanonCreated Instagram posts, stories, videos, and reels
Containers In MotionMarketing Intern
Jun. 2021 - Aug. 2021Florida, United States- Wrote content for the Dome Spaces (Glamping) and Modu Spaces website based on SEO (Search Engine Optimization) keyword research - Created content for ads and learned about PPC (Pay Per Click)
- Conducted competitor research about yurts - Developed advertisements (ads) for Dome Spaces
- Created posts and developed ideas for the social media content (Instagram)
Outlook Newspaper at AUB Staff Writer
Jan. 2021 - May. 2021Wrote articles that were published in the Lifestyle, Beauty, and Health & Wellness subsections
SilaDigital Marketing Officer
Dec. 2020 - Apr. 2021⚬ Conducted market research (competitor research) ⚬ Developed online presence on LinkedIn and Twitter by posting relevant articles in the EdTech field ⚬ Handled outreach and branding
⚬ Transcribed and conducted interviews
American University of BeirutHead Booker at AUBTalks
Jan. 2020 - Jun. 2020⚬ Booked guests on the AUBTalks show, through curating emails sent to guest speakers, experts, and attendees
⚬ Managed strategic outreach of expert speakers and guests
AUB TalksHead Booker
Jan. 2020 - Jun. 2020⚬ Booked guests on the AUBTalks show, through curating emails sent to guest speakers, experts, and attendees
⚬ Managed strategic outreach of expert speakers and guests
American University of BeirutTreasurer of AUB's Latino Dance Club
Sep. 2018 - Jun. 2019
American University of BeirutMarketing Student
Aug. 2017 - Dec. 2021Bachelor’s Degree in Business Administration
Marketing Concentration with Distinction
Major GPA: 3.7/4.0
Minor in Engineering Management
Minor in Psychology
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